1. VITALYM.GOLOMB|@VITALYG
DESIGNFORSTARTUPERS
JULY11TH,2014

2. +Investor
C E E D . V C
K E E N P R I N T. C O M

3. “Artislikemasturbation.Itisselfishand
introvertedanddoneforyouandyoualone...
...Designislikesex.Thereissomeoneelse
involved,theirneedsarejustasimportant
asyourown,andifeverythinggoesright,
bothpartiesarehappyintheend.”
ColinWright
@colinismyname

4. DESIGN ≠ ART

5. DieterRamsINDUSTRIALDESIGNGURU

12. DieterRams
TENPRINCIPLES
OFGOODDESIGN

13. #1ISINNOVATIVE
TAKESADVANTAGEOF
NEWTECHNOLOGY

14. #2MAKESAPRODUCT
MOREUSEFUL
USEDICTATESFORM

15. #3ISAESTHETIC
ONLYWELL-EXECUTED
OBJECTSCANBEBEAUTIFUL

16. #4
MAKESAPRODUCT
UNDERSTANDABLE
MAKESAPRODUCTTALK

17. #5ISUNOBTRUSIVE
NEUTRAL,OPENTO
USERSELF-EXPRESSION

18. #6ISHONEST
DOESN’TMAKEPROMISES
THATCANNOTBEMET

19. #7ISLONGLASTING
FASHIONABLEDESIGN
DATESQUICKLY

20. #8ISTHOROUGH
LEAVESNOTHINGTOCHANGE,
DOWNTOTHELASTDETAIL

21. #9
ISENVIRONMENTALLY-FRIENDLY
USESONLYWHATISNEEDED

22. #10
ISASLITTLEDESIGNASPOSSIBLE
SIMPLEANDPURE

23. AND NOW SOME
BAD DESIGN...

33. CONSISTENT

34. PORSCHE911
50YEARS-7GENERATIONS

35. howimportant
isperception?

36. trustuswithyour
bankinglogins

37. 60-80%markupon
dirt,oil,wax,andfragrance

38. sohowmuchis
“design”worth?

39. +100-350%

40. +200-400%

41. +100-500%

42. +800-1000%

43. +200-5600%

44. “Designisnotjust
whatitlookslike.
Designishowitworks.”
SteveJobs

45. INTERFACE
LOGIC
99%OFTHEWORLDDOESNOTUNDERSTAND
THEMAGICOFPROGRAMMING
YOURAPPLICATION
DATA
INTERFACE
HOWUSERSSEEIT
MAGIC

46. “Asfarasthecustomeris
concerned,theinterface
istheproduct.”
JefRaskin
CreatorofAppleMacintosh

47. designdisciplines

48. GRAPHICDESIGN
BRANDING
ILLUSTRATION
TYPOGRAPHY
IMAGEMANIPULATION

49. userexperience
GRAPHICDESIGN
PSYCHOLOGY
KNOWLEDGEOFMEDIUM
SENSEINTENT

50. VISUALBY:ENVISPRECISELY
BASEDON:THEDISCIPLINESOFUSEREXPERIENCEBYDANSAFFER

51. ui/visual
SUBSETOFUX&
GRAPHICDESIGN
DESIGNPRINCIPALS
FORGIVENOS
SURFACEFUNCTIONALITY

52. front-enddeveloper
DESIGNEYE
EXECUTEUX/UI
BRIDGETOENGINEERING

53. marketing
COPYWRITING
SALES
VOICEOFTHECUSTOMER

54. UI/VISUAL FRONT-ENDDEV.GRAPHICDESIGN USEREXPERIENCE MARKETING

55. “Gooddesignisobvious.
Greatdesignistransparent.”
JoeSparano
@joesparano

56. user-centricdesign

59. NOSUCCESSFULPRODUCTHAS
EVERCOMEOUTOFAFOCUSGROUP

60. "IfIhadaskedpeoplewhat
theywanted,theywould
havesaid‘fasterhorses’."
HenryFord

61. designsuccess
formula...

62. Vision
+
Feedbackfromcustomers/users
+
Culture(consistency&expectations)
+
Techniques
JaredSpool
@jmspool

63. Unintentional

65. Unintentional self genius
activity-
focused

66. designdriven
Development

67. designgoesfirst

68. PROBLEM
DEFINITION
WIREFRAMES
+PROTOTYPES
USER
INTERFACE
DESIGN
ARCHITECTURE
APPLICATION
DEVELOPMENT
FRONT-END
DEVELOPMENT
MARKETING
CUSTOMER
FEEDBACK
RINSE&REPEAT

69. “Designisintelligencemadevisible.”
DonNewgren
Artist

70. definetheproblemandlet
designersdotheirjobs

71. workingwith
designers

72. whatdo
designersneed?

73. hint:
it’snotmoremoney

74. InterestingProblems

75. CreativeEnvironment

76. ASeatatTheTable

77. main ingredient: team

78. BUSINESSwith domain expertise
DESIGN ENGINEERING
balanced startup team

79. designiscore

80. DESIGN//BUILD//FUND
www.startupaddventure.co
@EUVenturesummit

81. want the slides?
follow @vitalyg