Design Driven Development - Startup Island Conference - Hvar, Croatia

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Slides from my talk at Startup Island Conference, Hvar, Croatia June 14th, 2013

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Design Driven Development - Startup Island Conference - Hvar, Croatia

  1. 1. DESIGNDRIVENDEVELOPMENTVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERJune 2013
  2. 2. “Artislikemasturbation.Itisselfishandintrovertedanddoneforyouandyoualone...www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  3. 3. ...Designislikesex.Thereissomeoneelseinvolved,theirneedsarejustasimportantasyourown,andifeverythinggoesright,bothpartiesarehappyintheend.”ColinWright@colinismynamewww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  4. 4. DESIGN≠ARTwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  5. 5. VitalyM.Golombentrepreneur/designermentor/advisorFounder/CEOKYIV, UKRAINEKYIV, UKRAINEDECEMBER 4-5, 2013DECEMBER 4-5, 2013E U R O P EVENTURE SUMMITE U R O P EVENTURE SUMMITpreviouslywww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  6. 6. “Good”DesignDieterRamsINDUSTRIALDESIGNGURUwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  7. 7. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  8. 8. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  9. 9. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  10. 10. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  11. 11. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  12. 12. DieterRamsTenPrinciplesofGoodDesignwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  13. 13. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER1.ISINNOVATIVETAKESADVANTAGEOFNEWTECHNOLOGYGooddesign...
  14. 14. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER2.MAKESAPRODUCTMOREUSEFULUSEDICTATESFORMGooddesign...
  15. 15. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER3.ISAESTHETICONLYWELL-EXECUTEDOBJECTSCANBEBEAUTIFULGooddesign...
  16. 16. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER4.MAKESAPRODUCTUNDERSTANDABLEMAKESAPRODUCTTALKGooddesign...
  17. 17. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER5.ISUNOBTRUSIVENEUTRAL,OPENTOUSERSELF-EXPRESSIONGooddesign...
  18. 18. 6.ISHONESTDOESN’TMAKEPROMISESTHATCANNOTBEMETGooddesign...www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  19. 19. 7.ISLONG-LASTINGFASHIONABLEDESIGNDATESQUICKLYGooddesign...www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  20. 20. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER8.ISTHOROUGHLEAVESNOTHINGTOCHANCE,DOWNTOTHELASTDETAILGooddesign...
  21. 21. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER9.ISENVIRONMENTALLY-FRIENDLYUSESONLYWHATISNEEDEDGooddesign...
  22. 22. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER10.ISASLITTLEDESIGNISPOSSIBLESIMPLEANDPUREGooddesign...
  23. 23. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERBaddesign...AmforaHvarHotel
  24. 24. Mirror
  25. 25. Hot ColdYearsofTraining
  26. 26. HotColdAmforaHvar
  27. 27. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  28. 28. CONSISTENTwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  29. 29. howimportantisperception?www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  30. 30. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERtrustuswithyourbankinglogins
  31. 31. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER60-80%markupondirt,oil,wax,andfragrance
  32. 32. sohowmuchis“design”worth?www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  33. 33. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER+100-350%
  34. 34. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER+200-400%
  35. 35. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER+100-500%
  36. 36. +800-1000%www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  37. 37. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER+200-5600%
  38. 38. “Designisnotjustwhatitlookslike.Designishowitworks.”SteveJobswww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  39. 39. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  40. 40. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  41. 41. INTERFACELOGIC99%OFTHEWORLDDOESNOTUNDERSTANDTHEMAGICOFPROGRAMMINGYOURAPPLICATIONDATAINTERFACEHOWUSERSSEEITMAGICwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  42. 42. “Asfarasthecustomerisconcerned,theinterfaceistheproduct.”JefRaskinCreatorofAppleMacintoshwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  43. 43. designdisciplineswww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  44. 44. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERGRAPHICDESIGNBRANDINGILLUSTRATIONTYPOGRAPHYIMAGEMANIPULATION
  45. 45. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERuserexperienceGRAPHICDESIGNPSYCHOLOGYKNOWLEDGEOFMEDIUMSENSEINTENT
  46. 46. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERui/visualSUBSETOFUX&GRAPHICDESIGNDESIGNPRINCIPALSFORGIVENOSSURFACEFUNCTIONALITY
  47. 47. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERfront-enddeveloperDESIGNEYEEXECUTEUX/UIBRIDGETOENGINEERING
  48. 48. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERmarketingCOPYWRITINGSALESVOICEOFTHECUSTOMER
  49. 49. Designdisciplineswww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERUI/VISUAL FRONT-ENDDEV.GRAPHICDESIGN USEREXPERIENCE MARKETING
  50. 50. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER“Gooddesignisobvious.Greatdesignistransparent.”JoeSparano@joesparano
  51. 51. user-centricdesignwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  52. 52. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  53. 53. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  54. 54. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERNOSUCCESSFULPRODUCTHASEVERCOMEOUTOFAFOCUSGROUP
  55. 55. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER"IfIhadaskedpeoplewhattheywanted,theywouldhavesaidfasterhorses."HenryFord
  56. 56. designsuccessformula...www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  57. 57. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERVision+Feedbackfromcustomers/users+Culture(consistency&expectations)+TechniquesJaredSpool/UIE@jmspool
  58. 58. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERJaredSpool/UIE@jmspoolDesignParadigmsUnintentional
  59. 59. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERJaredSpool/UIE@jmspoolDesignParadigmsUnintentional self geniusactivity-focused
  60. 60. designdrivenDevelopmentwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  61. 61. designgoesfirstwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  62. 62. PROBLEMDEFINITIONWIREFRAMES+PROTOTYPESUSERINTERFACEDESIGNARCHITECTUREAPPLICATIONDEVELOPMENTFRONT-ENDDEVELOPMENTMARKETINGCUSTOMERFEEDBACKRINSE&REPEATwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  63. 63. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER“Designisintelligencemadevisible.”DonNewgren
  64. 64. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERdefinetheproblemandletdesignersdotheirjobs
  65. 65. workingwithdesignerswww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  66. 66. whatdodesignersneed?www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  67. 67. hint:it’snotmoremoneywww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  68. 68. InterestingProblems
  69. 69. CreativeEnvironment
  70. 70. ASeatatTheTable
  71. 71. howwouldyoulikeyourdesign?picktwowww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  72. 72. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERFAST CHEAPGREATFREEUGLY,RUSHED,ANDCARELESSNEVERONTIMEDOESNOTEXISTYOUGETWHATYOUPAYFORDOESNOTEXISTTRASHDOESNOTEXIST
  73. 73. www.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKERBUSINESSDESIGN ENGINEERINGYOURSTARTUP
  74. 74. designiscorewww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  75. 75. thanksforyourattentionwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER
  76. 76. wanttheslides?follow@vitalygwww.golomb.net | @vitalygVITALY M. GOLOMBENTREPRENEUR, DESIGNER, SPEAKER

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