Introduzione World Usability Day Rome 2018

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www.wudrome.it
Parco LeonardoRoma
Design for
Good or EvilGood
——Hello!
8—9 Nov ’18
p o w e r e d b y
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Nice to meet you
Carlo Frinolli
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CEO + Founder & Head of Design
@nois3.it
WORLD USABILITY DAY
Rome, 8-9 Novembre
C o - F o u n d e r

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Today we say thank you.
There would not be any WUDRome without
you.
Welcome to the Fifth Edition
Let’s start.
We owe you!
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That was
2014!
😱 😱 😱
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Il giorno del Grazie.
Non ci sarebbe stato nessun WUDRome
senza di voi.
Benvenuti alla V edizione
Sponsor thanks
Grazie!
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Il giorno del Grazie.
Non ci sarebbe stato nessun WUDRome
senza di voi.
Benvenuti alla V edizione
Sponsor thanks
Grazie!
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Il giorno del Grazie.
Non ci sarebbe stato nessun WUDRome
senza di voi.
Benvenuti alla V edizione
Sponsor thanks
Grazie!
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Official event hashtag and
World Usability Day one.
Be social
#WUDRome2018
& #WUD18
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as "The extent to which a product can be used
by specified users to achieve specified goals
with effectiveness, efficiency, and
satisfaction in a specified context of use."
Let’s get back to basics
Usability
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Let’s get back to basics
Effectiveness
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Let’s get back to basics
Efficiency
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Let’s focus on
Satisfaction
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The Founder’s
Orchestration
Facilitate interactions in order to create value
respecting all the actors’ needs.
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We orchestrate
Design → Relationship
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A relationship works when we…
Understand value
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A relationship works when we…
Create trust
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How might we avoid…
Violation?
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www.wudrome.it
Parco LeonardoRoma
Design for
Good or EvilGood
——Hello!
8—9 Nov ’18
p o w e r e d b y
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I break the relationship if…
I don’t keep
a promise
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I break the relationship if…
It takes me
too much time
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I break the relationship if…
I don’t protect you
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I break the relationship if…
Makes it
unaccessible
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I break the relationship if…
I cut myself
in a fortress
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I break the relationship if…
I’m just following
the rules
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With time, I convinced myself that
designing is a political act, a series of
decisions that generate transformation
and change.
Vincenzo Di Maria

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If designing is a political act…
How do we do this?
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Usabilità significa facilitare la
comprensione e l’utilizzo di prodotti,
servizi e sistemi d’informazione
adeguandoli alle necessità,
ai bisogni e al contesto degli utenti.
Ennio Flaiano