This is the full slidedeck of our Smartees Seminar on Millennials & Collaborative Innovation in New York on Thursday 23 October, 2014. Presentation by Joeri Van den Bergh (Gen Y expert & co-founder) and Thomas Troch (Senior Research Manager).
1. Millennials and Collaborative
Innovation SmarteesSeminar
This is the full slidedeck of our SmarteesSeminar Millennials & Collaborative Innovation, hosted in New York on 24 October, 2014. Presentation by Joeri Van den Bergh (Gen Y expert & co-founder) and Thomas Troch (Senior Research Manager).
3. Hi there, I’m Giulia.
Italian/Austrian Glomad–GenYer.
Research Manager & GenYJunkie.
Play <3: googling random facts while travelling.
Work <3: marketing strategies that activate & engage consumers.
Especially other great GenYMinds like myself.
@GIULIA_GASPERI
4. 8thmost innovative marketing research agency of the world
(GRIT 2014)
Our vision of contemporary marketing is evangelized through our best-selling books.
6 offices / most time zones
Global Community Moderator Network
75 certifiedmoderators in +50 countries
Consumer panel in +50 countries
@GIULIA_GASPERI
7. @GIULIA_GASPERI
Millennials x Innovation: how big is the pie?
89%
75%
*Based on a study in Spring 2013 with 3485 Millennials from 13 countries:
Belgium, The Netherlands, Germany, USA, Italy, Poland, Russia, Sweden, Turkey, the UK, Brazil, China, India
…wants to help companies improve their market offering.
…wants to take part in a Consumer Consulting Board.
8.
9.
10. ONE CONFESSION: JOERI’S THAASOPHOBIA
ONE ADDICTION: LOW FAT P*RN –EXCUSE MY FRENCH
ONE PREDICTION: SMALL LUCKREPLACING BIG DATA
61. → ½feels it is IMPORTANT to be better than peers in a hobby
→ 84%love being an expert in things
→ 78%someone they know would consider them an “expert” in at least one thing
111. 89%
35%
25%
75%
THE
NUMBERS*
*Based on a study in Spring 2013 with 3485 Millennials from 13 countries:
Belgium, The Netherlands, Germany, USA, Italy, Poland, Russia, Sweden, Turkey, the UK, Brazil, China, India
…wants to help companies improve their offerings for the market.
…had an experiencein collaborating with companies in that way.
… puts "involving customers to improve products and services" in the top three ways a company or brand can give them a "wow" feeling.
…wants to be a participant in a Consumer Consulting Board.
INNOVATION THROUGHmillennial COLLABORATION
@THOMASTROCH
114. Urbanization
is a trend we can’tbeat
MOBILIZINGurban parents AROUND THE WORLD
@THOMASTROCH
115. On a questfor
universalinsights
MOBILIZINGurban parents AROUND THE WORLD
@THOMASTROCH
116. Immerseintothe world
of the Urban Parent
InspireentireQuinnyteam
Understand dailychallenges
Context: mobility
MOBILIZINGurban parents AROUND THE WORLD
@THOMASTROCH
119. Challenge #2
Context
Engagement
Different feedback
Higherrelevance
65%
2x more visuals
47 vs. 87 words
MOBILIZINGurban parents AROUND THE WORLD
@THOMASTROCH
120. Challenge #3
Engagement
Thanks, Quinny... Now I can show off the buggy to my other moms out there and make them jealous because this buggy is not available in Malaysia and I OWN it...Yeay!
By Asyikin, Kuala Lumpur
1. Interest:
Unlock new parenting fun facts
2. Impact: Behind the scenes of Quinny
3. Reward: Voucher & book travel tips for parents
4. Reward: Become the “Quinny Caster”
MOBILIZINGurban parents AROUND THE WORLD
@THOMASTROCH
123. By becoming a parent, my priorities have really changed. It’s not just about ‘see and be seen’ anymore. It takes quite some creativity to cater to the needs of my baby in the city. You can’t do it on your own.
Urban parentsinsight
HEINEKENopen design EXPLORATIONS
@THOMASTROCH
124. HEINEKENopen design EXPLORATIONS
@THOMASTROCH
Routine trips are to the store, up into town to meet friends, to baby groups and group activities.If we’re staying local, we use the stroller because IzLOVES to face out and stare at peopleas we pass, nosy little biddy.*lol*.
We have regular play groups in our area, they’re very important for her socialization and for my sanity!Some of them have music and singing, all of them have friends for her to play with, and we love them.
128. New product
innovations
Prioritizeproduct ideas
Guide internaldiscussions
MOBILIZINGurban parents AROUND THE WORLD
@THOMASTROCH
129. I love discovering new neighborhoods in my city. Now that I am a parent I am rediscovering the city in a new way, but I feel limited in my mobility. I wish their was a quicker way to conquer the city together with my baby.
Urban parentsinsight
HEINEKENopen design EXPLORATIONS
@THOMASTROCH
134. The historical legacy behind Heineken’s
design credence is what led the brand
to pursue its progressive roots
and encourage emerging designers
HEINEKENopen design EXPLORATIONS
@THOMASTROCH
139. Connecting
Discovering
Getting a drink
Dancing
Cooling down
Ending the night
HEINEKENopen design EXPLORATIONS
@THOMASTROCH
140. It is so frustrating not to be noticed by the bartender! I’m clearly trying to get his attention, however others are being served before me.
HEINEKENopen design EXPLORATIONS
@THOMASTROCH
146. I want a drink that triggers all my senses. I like having a unique drink that has a story to tell. It’s not about quantity but about quality.
Club insight
HEINEKENopen design EXPLORATIONS
@THOMASTROCH
148. We are all a little looser while dancing,
this is a great opportunity to connect with new people and the DJ; too often I’m only surrounded by the same people.
Club insight
HEINEKENopen design EXPLORATIONS
@THOMASTROCH
153. After the extensive piece of research on the nightlife journey,
how to unravel the DNA of a lounge bar?
Build further on known insights and
understandthe essence of a lounge experience.
HEINEKENopen design EXPLORATIONS
@THOMASTROCH
167. I want to have a private conversation with my friends, but we keep getting interrupted by people bumping into our chairs. It would be nice if we would have a place for ourselves without being completely disconnected from the people around us.
Lounge insight
HEINEKENopen design EXPLORATIONS
@THOMASTROCH
170. I want to order a drink without leaving my table but I can’t get the waiter’s attention. It would be nice to have an easy way to let him/her know I want to order a drink.
Lounge insight
HEINEKENopen design EXPLORATIONS
@THOMASTROCH
173. I want a drink that triggers all my senses. I like having a unique drink that has a story to tell. It’s not about quantity but about quality.
Lounge insight
HEINEKENopen design EXPLORATIONS
@THOMASTROCH