TechTalk about SEO technique improving

1. SEO Techniques
Tech Talk
29th August 2013 (By PEN Vannak)

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What is SEO?
• SEO = Search Engine Optimization
• Search Engine = software system that is designed to search
for information on the World Wide Web.
• SEO is the process of improving the visibility of a website or a
web page in a search engine.

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Why SEO?
• To improve online reputation
• To attract much more visitor on your
website
• You wanted your website present in
the search result when the user search
about the information related to your
website
• You wanted to be at the top of result
• Reduce expend your advertisement

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How Search Engine Work?
1. Crawling : is the process of fetching all the web pages
linked to a web site. It uses software call Crawler, Spider, or
Googlebot (google crawler).
2. Indexing : is the process of creating index for all the
fetched web pages and keeping them into a giant database
from where it can later be retrieved.
3. Processing : When a search request comes, the search
engine processes it. It compares the search string in the
search request with the indexed pages in the database.

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How Search Engine Work?
4. Calculating Relevancy : since it is likely that more than
one pages contains the search string, so the search engine
starts calculating the relevancy of each of the pages in its
index to the search string.
5. Retrieving Results : the last step in search engines'
activities is retrieving the best matched results. Basically, it
is nothing more than simply displaying them in the browser.

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How Search Result Look Like?
• Show many results relevance to your keyword

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How Search Result Look Like?
• Result has been grouped in a sub-page

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How Search Result Look Like?
• Show result with google map

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How Search Result Look Like?
• Some time your search comes with advertisement

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• Meta tags (keyword & description)
• Refine the Titles and Headers
• URL Structure
• Sitemap
• Research the Keywords and phrases
• Linking of the website
• Plugin with Social
• Add More Content (not dead website)
• Submit to directory
• Linked with map result from Google
Place
• Linked your website with Google Map
• Website Master Tool
• Analytic your website traffic
How to SEO?

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How to SEO?
• Meta Tags (Keyword & Description)
– They are the basic and very important that search engine
must look to be displayed first. They are dependent in your
web page.
– Your keyword should be relevance to your website as
Search Engine take your keyword to put in their index.
– Your description should be described about your website.
Note: Keyword and Description are limited character. They
recommend keyword 1000 character or 45 words, and
description 50-200 characters or 25 words.

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How to SEO?
• Refine the Titles and Headers
– Title and header is very important for Search Engine take it
to be displayed in your search result title.
– Title is placing as a “<title>” tag to show about your page
title. Ex: IG Mobile Shop.
– Heading is placing as a “<h>” tag to present about your
content title. Mostly they use “<h1>” format to present
about their title in their content page.
Note: format of title would be like:
-site_name – page_name
-site_name : page_name
-page_name – site_name
-page_name | site_name
Ex: Tour Cambodia – Google Search

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How to SEO?
• URL Structure as known as URL friendly
– It is important for your website to make Search Engine
easy to identify your url. Well organized url can make
Search Engine to organize your webpage into the right
category. To make this, you need to use rewrite module to
rewrite your url from your default into the friendly one.
– Ex: http://domain.com/index.php?view=page&id=1
=> http://domain.com/about-us

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How to SEO?
• Sitemap
– It’s used to spell out your website’s central content themes
and to show both search engine spiders and your visitors
where to find information on your site.
– It’s a map to let visitor to walk out on your website.
– Some CMS, or other technology like Microsoft, they have a
tool to create a sitemap while develop.
– You can also use online tool to generate the site map for
you at http://www.xml-sitemaps.com
– The extension of sitemap currently is .xml
– You can upload your sitemap.xml to your root hosting in
order to make Search Engine to scan it.

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How to SEO?
• Research the Keywords and phrases
– Using “<p>” tag for all the content.
– Using “<h>” tag for define the title of your content as it’s
defined also as a they keyword.
– Using “WYSWYG” tool for your admin area to create the
content.

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How to SEO?
• Linking of the website
– As known as “Back Link”. It’s important to put in your
content to the other related link.
– Another ways is create the related link of the article you
read. Ex: currently you are in page “Android”, so the
related link would be “Android 4.0”, “Android 4.1”.

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How to SEO?
• Plugin with social
– It’s good that the website can make the relationship to the
social network such as Facebook, Twitter, Google+, Google
Map, Youtube, etc.
– It is very useful to make people from other site to reach to
your website.

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How to SEO?
• Add More Content (not dead website)
– Here is focus on to make your website still alive.
– Update your information every time.
– SEO doesn’t give the priority to the dead website in the
result list.

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How to SEO?
• Submit to directory
– Another ways to make SEO to come to crawl your website,
you need to tell them by submit your website url and some
information such meta info.
– For submit your url, you need money and also free of
charge.
– For free of charge submit url:
• Google www.google.com/webmasters/tools/submit-url
• Bing www.bing.com/toolbox/submit-site-url
• Yahoo search.yahoo.com/info/submit.html
• Other agencies:
– www.freewebsubmission.com
– www.free-url-submit.com
– www.submitexpress.com/free-submission.html

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How to SEO?
• Linked with map result from Google Place
– Google Places for Business gives you access to free tools
that help your business get online, be found on Google
Search and Maps and get closer to your customers.
– You can create your Google Place for free at
https://www.google.com/business/placesforbusiness

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How to SEO?
• Linked your website with Google Map
– The purpose here is for improving the SEO on Google Map
when user search on Google Map
– It’s a kind of SEO technique as well that specific only with
the map search.
– To do this, you need
to go http://www.
google.com/mapmaker
– It’s important you
should include the
website url in the box field in order user
can link to your website from the google
map.
Note: when you create a map, it will create
a google+ page for you default

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How to SEO?
• Website Master Tools
– It’s a Tool provides you with detailed reports about your
pages' visibility on Search Engine Website.
– Each Search Engine, they have their own web master tools
to keep track about your website visibility.
• Google: www.google.com/webmasters
• Yahoo & Bing: www.bing.com/toolbox/webmaster

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How to SEO?
• Analytic your website traffic (google)
– It lets you measure the website traffic.
– It’s included also with the feature like:
• Analysis Tools
• Content Analytics
• Social Analytics
• Mobile Analytics
• Conversion Analytics
• Advertising Analytics

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Note
• Working with SEO, you need to patient as the result is not
show on-time.
• Be avoid using duplicate content in your website with other
website, otherwise Search Engine will block your page.

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References
• http://www.google.com/analytics/
• http://www.google.com/webmasters/tools
• http://yoast.com/articles/wordpress-seo/#permalink-
structure
• http://want-seo.blogspot.com

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DO YOU HAVE ANY QUESTION?