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Social Media Strategy

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Vanina Delobelle
Vanina Delobelle

What are social media? Why does a company need to set up a social media strategy? In what consists the strategy? How to measure the success?

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Social Media Strategy Vanina Delobelle, PhD www.vaninadelobelle.com May 2008
What are Social Media ?
Forums and Online Communities
Blogs
Social Networks
Multimedia sharing
Social Bookmarking
Diggs
RSS readers
Microblogging
What are new Web usages ?
Consumers behave differently ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumers communicate more ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strong trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why set up a Social Media Strategy ?
Conversations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
With or without you… ,[object Object],[object Object],[object Object]
The ultimate effect ,[object Object],[object Object],[object Object],[object Object]
The other effects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are the expected results ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A cost free strategy ,[object Object],[object Object],[object Object],[object Object]
Case Study : DELL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Risks of not having a defined strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What strategy ?
Some actions to undertake… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some actions to undertake… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some behaviors… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Combine the tools ,[object Object],[object Object],[object Object],[object Object]
Be patient ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object]
MySpace ,[object Object],[object Object]
LinkedIn ,[object Object],[object Object]
Twitter ,[object Object],[object Object]
YouTube ,[object Object],[object Object],[object Object]
Slideshare ,[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object]
Follow conversations… ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to measure success?
What actions to measure ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What KPI ? ,[object Object],[object Object],[object Object]
Which tools for metrics ? ,[object Object],[object Object],[object Object],[object Object]
For more conversations… www.vaninadelobelle.com

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Social Media Strategy