Your SlideShare is downloading. ×
Using web for campaigning
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Using web for campaigning

218
views

Published on

How web can be used for effective campaigning.

How web can be used for effective campaigning.

Published in: Technology

1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
218
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
1
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Using Web for Campaigning BY UJJWAL ACHARYA
  • 2. The Session• Some examples• Why web for campaigning?• Creating blog / website• Using social networking (facebook)• Using microblogging (twitter)• Videos/Audio (podcasting & youtube)• Emails (mailing list / mass mailing)• Online groups (Yahoo Groups / Google Groups)
  • 3. BAD is good!• Blog Action Day (every year on October 15)• Writing on one topic on October 15• 2009: Climate Change• 13,605 Blogs/156 Nations / 18,085,076 Readers• Govt of UK & Spain, The White House blogged• From Nepal: 16 blogs registered for participation• An example of global web campaigning for creating awareness and buzz!
  • 4. Change.org• Change.org aims to address the need of people / organization to work for change in various problems• Change.org serves as the central platform informing and empowering movements for social change• Social organization can sign-up for a website that enlists activities and receive donation (https://www.change.org/nonprofit_signup)
  • 5. Change.org (contd.)• Anyone can begin an action or initiate an petition and ask people to sign in• Also photos, audios and videos can be uploaded• Other similar websites include: ▫ http://www.causecast.org/ ▫ http://www.avaaz.org/• Campaign examples ▫ Barrack Obama’s presidential campaign ▫ http://www.gadimai.blogspot.com/
  • 6. Why Web Campaigning?• Mainstream media not interested! ▫ Or interested in small scale• Easy and cheap ▫ Easy to begin, get people ▫ Cheap to install and run ▫ Cheap to organize• Global reach ▫ Both in terms of access and people• Multimedia possibility
  • 7. Creating blog / website• I will be covering that in the next session!
  • 8. Using social networking sites• A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.• Social network services provide a variety of ways for users to interact.• Examples: facebook, hi5, linkedin, myspace• Specialized: flickr, care2.net, oneclimate.net
  • 9. Facebook• Most popular social networking in Nepal• Create a page, invite people to be fan• Create a user, add as many friends• Share/ post updates, links and multimedia ▫ Don’t overload ▫ A couple of updates a day is perfect• Can also be effectively used for mass mailing ▫ Don’t overload ▫ Difficult to use/time consuming than mailing list
  • 10. Facebook (contd.)• Create events, invite people to join and share information• Create causes, invite people to join, recruit and donate for the causes ▫ Causes in an facebook application!
  • 11. Microblogging• Microblogging is a form of multimedia blogging that allows users to send brief text updates or micromedia such as photos or audio clips and publish them.• These messages can be submitted by a variety of means, including text messaging, instant messaging, E-mail, digital audio or the web.• Examples: twitter, identi.ca, plurk, tumblr
  • 12. Twitter• Create an account and update regularly ▫ As many as you can. No overload here.• Follow others to get followers!• Retweet!• Updates = 140 characters• Update to ▫ short text message ▫ links to news, photos or videos• Twitpic for pictures
  • 13. Multimedia• Requires more equipment, skills & fast internet• Audio (for podcasting) ▫ Recording (mobile) ▫ Basic editing (Audacity) ▫ Uploading (OurMedia.org)• Video ▫ Recording (digital camera/mobile) ▫ Basic editing (Microsoft Movie Maker/Wax) ▫ Uploading (YouTube.com)
  • 14. Mailing lists• An electronic mailing list is a special usage of email that allows for widespread distribution of information to many.• Special scripts can be used for it to install on own web servers (examples: PHPlist/poMMo)• Online service available: freelists.org / notifylist• Benefit: sign-up / opt-out facilities, archives and automation (sending, removing)
  • 15. GroupsIntroduction Example• A social networking• Easier for peer-group discussions; resource sharing• Beneficial for the use of administrators of a group• Better because each member gets emails of happening• Examples: Google Groups, Yahoo Groups & MSN Groups
  • 16. Thank you! • ujjwal.acharya@gmail.com • www.nepalivoices.com