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Merk n e commerce 2011
- 2. UU Merk No 15 Tahun 2001 Adalah Tanda yang Berupa:
GAMBAR
NAMA
KATA
ANGKA - ANGKA
SUSUNAN atau
KOMBINASI dari unsur-unsur
tersebut yang memiliki DAYA
PEMBEDA
Digunakan dalam kegiatan
perdagangan barang dan jasa
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
- 3. UU Merk No 15 Tahun 2001
seperangkat aset dan liabilitas yang berkaitan dengan suatu merek, nama
dan simbolnya,yang menambah atau mengurangi nilai yang diberikan
oleh sebuah barang atau jasa bagi perusahaan ataupun pelanggan
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
- 4. UU Merk No 15 Tahun 2001
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
- 5. Merk sebagai Daya Pembeda
Merek tidak boleh memiliki
persamaan pada keseluruhannya
mempunyai persamaan dalam hal
asal, sifat, cara pembuatan dan
tujuan pemakaiannya
Merek tidak boleh memiliki
persamaan pada pokoknya
memiliki persamaan pada
beberapa ciri menonjol terkait
bentuk, cara penempatan dan
bunyi ucapan
THE Perspectives
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
- 6. THE Perspectives
Azas konstitutif di Indonesia, yaitu
pemegang Hak Merek adalah yang
first to FILE mendaftarkan untuk pertamakalinya di
Direktorat Jenderal HaKI. Ini
menggantikan azas first to use.
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
- 7. THE Perspectives
Pengajuan Gugatan
terhadap pihak lain yang secara tanpa hak
menggunakan merek yang mempunyai
persamaan pada pokoknya dan pada
Pemilik Merk keseluruhannya untuk barang atau jasa yang
sejenis meliputi:
Gugatan Ganti Rugi
Penghentian semua perbuatan yang berkaitan
dengan penggunaan merek tersebut
Hukuman yang bisa bersifat alternatif
atau akumulatif
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
- 8. THE Perspectives
Pelanggaran atas Hak Merek
terdaftar yang sama pada
keseluruhannya dipidana penjara
paling lama 5 (lima) tahun atau
Pasal 90 dan Pasal 91 denda paling banyak Rp
UU Merk 2001 1.000.000.000
Pelajari lagi tentang Merk yang berkaitan
dengan penggunaannya dari literatur
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
- 9. The END continue to e-Commerce
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
- 11. The Main Definitions
Commercial Activities
Via electronic mechanism as media
Through internet web based
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
- 12. The Main Definitions
On-line trading and servicing
On-line advertising
On-line payment and ordering
On-line Marketing
On-line Tendering
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
- 13. The basic Procedures
Shared key
Plaintext
Encryption Decryption
Cipher text hallo
hallo
Y$3*@
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
- 15. The Basic Legal Aspects
Ps. 1233 Perdata Lahirnya Perikatan
Ps. 1320 Perdata Sahnya Kontrak
Pembuktian dan Alat-alat Bukti
E-COMMERCE UU Hak Cipta
UU Merk
UU Patent
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
- 16. The Proof of Evidences
Writing evidences
Witnesses
Assumptions, confession
Under oath confession
Ps. 1866 Perdata 164 HIR
UU No.8/1997 Electronic Evidences
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
- 17. The B2B Main Characteristics
The Long Relationship
Well-known Trading Partners
Frequent Data-Exchanges
Using Peer to Peer Model
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
- 18. The B2B on Peer to Peer Model
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
- 19. Open to Public by
Generic Services
On Demand Services
Client / Web-Server business
processing approach
The B2C Characteristics
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
- 20. The B2C Procedures and Process
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
- 21. The B2C Involved Parties
BUYER
MERCHANT
CERTIFICATION
AUTHORITY
Account Issuer
Payment Network
Supporting Parties
Internet Service P
Shipping Co.
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
- 22. The B2C Digital Certificate
Dialog box to create digital
certificate on Microsoft Outlook
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
- 23. The International Regulation
United Nations in Contracts
for International Sale of Goods
(UNCISG) 1980 and 1986
Indonesia has been not ratified yet
UNCISG regulate the International trading
In regard of Business Contract for B2B
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
- 24. The International legal Issues to consider
Jurisdiction
Non - Repudiation
Reciprocity
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
- 25. THANK YOU
For LISTENING
Brand RIGHTS & e-Commerce
Presented by
Sugiharto, SH. MM
Re-programmed
Presentation created by
ugik013 Presentation Pro
Images provided by
Personal collections
Closing theme performed by
FF VIII
Nobuo Uematsu
E-mail: ugik013@yahoo.com
STIE GICI Business School
© 2011
Legal Aspects of Business © Created by SUGIHARTO, SH.MM 2011
