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Career Fair Networking


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Tips from UBC Career Services on networking at career fairs.

Tips from UBC Career Services on networking at career fairs.

Published in: Education, Career, Business

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  • 1. Career Fair Networking
  • 2. Career Fair NetworkingSeptember 27, 2011John HornAssociate Director, Career DevelopmentUBC Career Services
  • 3. Today’s Agenda• Learning Outcomes + Three Things• Networking | The Big Picture• Career Days | Preparation & Execution• Case Studies• Next steps
  • 4. Learning ObjectivesBy the end of this workshop, you will beable to…• Describe networking best practices – in general and for Career Days• Identify and evaluate the components of a professional introduction or “pitch”• Create a target list for Career Days 2011
  • 5. Three Things1. Know Your Purpose2. Research Your Targets3. Have a Great Pitch
  • 6. What is thepurpose of aCareer Fair?
  • 7. 1. Networking | The Big Picture
  • 8. Networking Ideas(with pictures)
  • 9. Courtesy of HighlandBlade and Flickr Creative Commons
  • 10. Courtesy of AfghanistanMatters and Flickr Creative Commons
  • 11. Courtesy of PA King and Flickr Creative Commons
  • 12. Courtesy of rpongsaj and Flickr Creative Commons
  • 13. Courtesy of sa_ku_ra and Flickr Creative Commons
  • 14. Networking Ideas(with explanatory drawings)
  • 15. Finding Work: Employers & Seekers Networking + Direct Calls Approach Networking Resumes (3-6) Target Job Seekers Companies The Internet HR / (Monster, Workopolis, Agencies Careers Online) Company Ads and Job Ads Postings
  • 16. Re-Think Your Strategy Employee Notice Decision Human Ad or(Labour Market Information) Maker Resources Posting HJM Timeline Review No Cost No Cost $ 1000’s $100’s-$1000’s 1–2 3–6 100s 100s – 1000s weeks – months weeks – months weeks – months months
  • 17. The Expectation Job Visit 10 companies Career Days UBC
  • 18. The Reality Studying Abroad Volunteering Networking Academic Courses Service Learning Career Opportunities Career Days Mentorship Part-time Job(s)
  • 19. Bill Clinton’s Black Book Your Networking List • Name | Title | Organization • Contact | email | phone • Touch points | “Fun Facts” • Ranking connectionsCourtesy of sharedferret and Flickr Creative Commons
  • 20. Your Black BookFun Activity:1. What is your Career Days Top 10?2. How will you learn about them?3. How are you going to introduce yourself and have a conversation?
  • 21. What is thepurpose of aCareer Fair?
  • 22. 2. Preparation and Execution
  • 23. A Career Fair Networking Brainstorm • What works well? • What needs improvement? • What are your questions? • What are your ideas?
  • 24. “A Target Rich Environment” • Roles • Values • Mission • ProjectsCourtesy Bogdun_Sudhitu
  • 25. Preparation Counts• Research• Questions• Targets and Roles• Fitting the Corporate CultureCourtesy of Andrew-Hyde and Flickr Creative Commons
  • 26. Do Your Homework“Spectacular achievement is always preceded by spectacular preparation.” - Robert H. Schuller• Leverage “open source content” • The Internet | website, news, LinkedIn, Twitter • UBC Library | articles, reports, databases • The organization’s PR Department• One-page Summaries | Always
  • 27. Okko_Pyykko from Flickr
  • 28. The Preparation Funnel Google •Company Website UBC •Article or PR Library Report •Cases •Databases Primary Source •Information InterviewSYNTHESIZE “TOUCH POINTS” [YOUR QUESTIONS HERE]
  • 29. Identify your network Employers FacultyFamily Mentors YOUFriends Community
  • 30. Identify your network Employers FacultyFamily Mentors YOUFriends Community
  • 31. ImpressionsCount• Dress for Success• Gone in 20 Seconds• Eye Contact and Body Language• Your Pitch• Business Cards Courtesy of Shawnisa and stock.exchng
  • 32. The Professional Details • Smile • Dress for success (with a haircut) • Handshake | firm + double-pump • Toolkit | pen, cards, resume
  • 33. The Professional Details • Learn the power of nonverbal cues • Be sincere • Conversational currency • Adjust your Johari Window • Invite a continuation of the relationship • Make a graceful exit
  • 34. The Professional DetailsIntroduce yourself with your NAME: Name Academic Background Motivation for attending Enquire about them
  • 35. The Professional DetailsFind a partner (someone don’t know) andintroduce yourself with the NAME formula. Name Academic Background Motivation for attending Enquire about them
  • 36. “Hello, my name is _________. I amstudying __________ and have a strongbackground in ________. My ________skills nicely match your company’s need for___________. During my research for thisevent, I became interested in yourorganization’s ________(project/program).Would I be able to ask you a few questionsabout it at this time?”
  • 37. Courtesy of Schoko-Riegel and Flickr Creative Commons
  • 38. 3. Case Studies
  • 39. Career Days ScenariosThe Process: • Get into teams of three, four or five. • Five different Career Days scenarios. • Brainstorm two or three solutions. • Present your team’s best answer. • Be fun and professional.
  • 40. Career Days Scenario One“We don’t typically hire students with yourbackground.”The Scenario: • A UBC Arts student introduces herself to an employer and hears the above statement. The company typically hires students with expertise in computer science or engineering.How can she make herself relevant?
  • 41. Career Days Scenario Two“Nice to meet you! My name is StephanieJohnson, Director of Recruitment forAppnovation.”The Scenario: • This is your chance to impress a top recruiter with your pitch. Show how you know your stuff.How do you introduce yourself?
  • 42. Career Days Scenario Three“Hey. Wait your turn, man!”The Scenario: • Career Days is coming to an end and there are long line-ups for the PepsiCo and Devon Canada booths (you really want to talk to them both).How will you get some face-time with PepsiCoand Devon Canada?
  • 43. Career Days Scenario Four“…and then we hired Peter, who is working out reallywell – where did you say you were from? – wait, nevermind, Peter is from Toronto, but Jane is from Regina –wow, these snacks are really good – and there are noreal opportunities for you in our firm, but Vancouver issuch a great place and I…”The Scenario: • You need to escape. Now.How do you make a graceful exit from this conversation?
  • 44. Career Days Scenario Five“Why are you interested in our company?"The Scenario: • After a very good introduction, you’re engaged in a conversation with a company of interest. They are looking for someone who stands out from the crowd.How do you demonstrate knowledge of theorganization?
  • 45. 4. Next Steps
  • 46. Following up with a contact • After connecting | ASAP • The write stuff • Don’t forget the go-between • Reaffirm what was discussed • Be brief and to the point
  • 47. Ask. Questions. Frequently.
  • 48. 5. Coming Soon
  • 49. From the Expert Accenture: Leverage Your Online Brand Date: Monday Oct 17, 2011 Time: 5:00 pm to 6:00 pm Location: Career Services Lounge Stuart Olson: Dress For Success Date: Wednesday Nov 16, 2011 Time: 5: 00 to 6:00 pm Location: Career Services Lounge
  • 50. • Like Facebook for professionals/job seekers• Build a searchable professional project• Meet new people in discussion groups• Learn more about a company
  • 51. From spettacolopuro on Flickr
  • 52. 6. Wrap It Up!
  • 53. Learning ObjectivesBy the end of this workshop, you will beable to…• Describe networking best practices – in general and for Career Days• Identify and evaluate the components of a professional introduction or “pitch”• Create a target list for Career Days 2011
  • 54. Three Things1. __________________2. __________________3. __________________
  • 55. For more