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CREATIVITY SESSION
By Lasse Justesen, intern


Ryslinge InnovationsHøjskole
AGENDA:
 Introduction/Agenda
 Lecture:
     The value of innovation
     Open Innovation

 Introduction to Creativity Session as a tool
 Creativity Session
THE VALUE OF INNOVATION
MODELS AND TYPES OF INNOVATION
MODELS AND TYPES OF INNOVATION
MODELS AND TYPES OF INNOVATION
BLUE OCEAN STRATEGY




           http://www.blueoceanstrategy.com/abo/about_bos.html
OPEN INNOVATION
OPEN INNOVATION: BASIC CONCEPT
  “Innovating with partners by sharing risk and sharing reward”
CLOSED VS. OPEN INNOVATION

  Reasons for opportunity for open innovation:
  •The increasing availability and mobility of skilled
  workers
  •The growth of the venture capital market
  •External options for ideas sitting on the shelf
  •The increasing capability of external suppliers
TYPES OF OPEN INNOVATION
Customer Innovation
TYPES OF OPEN INNOVATION
Cross Branding
TYPES OF OPEN INNOVATION
Open Source
TYPES OF OPEN INNOVATION
Patent Sharing
CREATIVITY SESSION:
CREATIVITY SESSION/ OPEN INNOVATION
WARM UP EXERCISE
   Find the opposite of the picture:
WHAT DID YOU GET?
METHOD
1. Starting formulation.
2. First round.
3. Write down the common characteristics of the first
   ideas. These indicate presuppositions.
4. For each presupposition ask the question:
     „What if we eliminate or reverse the
     presupposition?‟
5. Resociate (think of new ideas)
THE STARTING FORMULATION
1.   State the goal in one sentence

2.   Don’t formulate in broad or general terms but
     maintain a concrete focus

3.   Mention the problem owner in the formulation

4.   A question that starts with ‘How’ or ‘Create’ invites
     new ideas

5.   Find a challenging and attractive formulation for
     your goal
METHOD
1. Starting formulation.
2. First round.
3. Write down the common characteristics of the first
   ideas. These indicate presuppositions.
4. For each presupposition ask the question:
     „What if we eliminate or reverse the
     presupposition?‟
5. Resociate (think of new ideas)
METHOD
1. Starting formulation.
2. First round.
3. Write down the common characteristics of the first
   ideas. These indicate presuppositions.
4. For each presupposition ask the question:
     „What if we eliminate or reverse the
     presupposition?‟
5. Resociate (think of new ideas)
How can we create space for projects
while still attenting classes?
THE COCD BOX
   Easy to implement Impossible to implement




                                                                     Ideas for the future
                                                                     dreams, challenges
                                                                       mental booster
                                                                    Red ideas for tomorrow

                                                            WHY?                   HOW ?


                                               Easy to implement       Innovative ideas
                                                     low risk            breakthrough
                                               high acceptability        exciting ideas
                                               Existing examples     Can be implemented

                                                           NOW !                   WOW !
                                                  Normal ideas         Original ideas

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RiH innovation and creativity /by Lasse Justesen

  • 1. CREATIVITY SESSION By Lasse Justesen, intern Ryslinge InnovationsHøjskole
  • 2. AGENDA:  Introduction/Agenda  Lecture:  The value of innovation  Open Innovation  Introduction to Creativity Session as a tool  Creativity Session
  • 3. THE VALUE OF INNOVATION
  • 4. MODELS AND TYPES OF INNOVATION
  • 5. MODELS AND TYPES OF INNOVATION
  • 6. MODELS AND TYPES OF INNOVATION
  • 7. BLUE OCEAN STRATEGY http://www.blueoceanstrategy.com/abo/about_bos.html
  • 9. OPEN INNOVATION: BASIC CONCEPT “Innovating with partners by sharing risk and sharing reward”
  • 10. CLOSED VS. OPEN INNOVATION Reasons for opportunity for open innovation: •The increasing availability and mobility of skilled workers •The growth of the venture capital market •External options for ideas sitting on the shelf •The increasing capability of external suppliers
  • 11. TYPES OF OPEN INNOVATION Customer Innovation
  • 12. TYPES OF OPEN INNOVATION Cross Branding
  • 13. TYPES OF OPEN INNOVATION Open Source
  • 14. TYPES OF OPEN INNOVATION Patent Sharing
  • 17. WARM UP EXERCISE  Find the opposite of the picture:
  • 18.
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  • 23. WHAT DID YOU GET?
  • 24. METHOD 1. Starting formulation. 2. First round. 3. Write down the common characteristics of the first ideas. These indicate presuppositions. 4. For each presupposition ask the question: „What if we eliminate or reverse the presupposition?‟ 5. Resociate (think of new ideas)
  • 25. THE STARTING FORMULATION 1. State the goal in one sentence 2. Don’t formulate in broad or general terms but maintain a concrete focus 3. Mention the problem owner in the formulation 4. A question that starts with ‘How’ or ‘Create’ invites new ideas 5. Find a challenging and attractive formulation for your goal
  • 26. METHOD 1. Starting formulation. 2. First round. 3. Write down the common characteristics of the first ideas. These indicate presuppositions. 4. For each presupposition ask the question: „What if we eliminate or reverse the presupposition?‟ 5. Resociate (think of new ideas)
  • 27. METHOD 1. Starting formulation. 2. First round. 3. Write down the common characteristics of the first ideas. These indicate presuppositions. 4. For each presupposition ask the question: „What if we eliminate or reverse the presupposition?‟ 5. Resociate (think of new ideas) How can we create space for projects while still attenting classes?
  • 28. THE COCD BOX Easy to implement Impossible to implement Ideas for the future dreams, challenges mental booster Red ideas for tomorrow WHY? HOW ? Easy to implement Innovative ideas low risk breakthrough high acceptability exciting ideas Existing examples Can be implemented NOW ! WOW ! Normal ideas Original ideas