This document appears to be a quiz on marketing strategies and plans. It contains 10 multiple choice questions covering topics like holistic marketing, core competencies, value chains, characteristics of good mission statements, strategic business units, levels of marketing planning, diversification growth, and SWOT analysis. The questions are testing understanding of key concepts in developing marketing strategies and plans as covered in Chapter 2.

1. Developing Marketing Strategies & PlansChapter 2QUIZFrederick Untalanv49Marketing Management MBA in Health Batch 8AGSB Marketing Class Coached by Prof. Remigio De UngrIahttp://www.tonguntalan.blogspot.com

2. 1. Holistic Marketing integration except:A. value explorationB. value delivery activitiesC. value creationD. value examinationhttp://www.tonguntalan.blogspot.com

3. 2. Characteristic of Core Competency except:A. A source of competitive advantageB. Applications in a wide variety of marketsC. Difficult to imitateD. easy to advertisehttp://www.tonguntalan.blogspot.com

4. 3. a tool for identifying ways to create more customer value because every firm is a synthesis of Primary & Support activities performed to design, produce, market, deliver & support its products.A. Value chainB. Value linkC. Value connectionD. Value added taxhttp://www.tonguntalan.blogspot.com

5. 4. a good mission statement should be ____________? A. Focuses on several marketing goalsB. takes a short term viewC. short, memorable & meaningfulD. stresses minor policieshttp://www.tonguntalan.blogspot.com

6. 5. an Important characteristic of a Strategic Business Unit Is _____________?A. has several managersB. single businessC. various competitorsD. multiple business formatshttp://www.tonguntalan.blogspot.com

7. 6. To shape the company’s business & products so that they yield target profits & growth is the aim of strategic planning. True or false?A. True. That’s the aim of strategic planningB. False. That’s the aim of marketing planhttp://www.tonguntalan.blogspot.com

8. 7. Levels of marketing planning includes strategic marketing planning & Tactical marketing planning. True or false?A. TrueB. False http://www.tonguntalan.blogspot.com

9. 8. Strategic business units can be compared to the..?A. hospital executive committeeB. department of medicineC. hospital cashierD. management committeehttp://www.tonguntalan.blogspot.com

10. 9. Diversification growthA. St.LukesMedical Center going into medical tourism thru the internetB. The Medical city forming a research unit to discover new treatment optionsC. Asian hospital offering more surgical specialties to more clientsD. PGH providing more OPD time to accommodate patients from the provinceshttp://www.tonguntalan.blogspot.com

11. 10. SWOT analysisA. Strength means St. Lukes Medical Center showcasing its state-of-the-art medical equipments. B. Weakness means Phil Heart Center is unable to accept OB-GYN patientsC. Opportunity means National Orthopedic may try accepting open-heart surgeriesD. Threat means, PGH must also entertain HMO’s since Manila Doctors accepts HMO’shttp://www.tonguntalan.blogspot.com

12. Developing Marketing Strategies & PlansChapter 2QUIZFrederick Untalanv49Marketing Management MBA in Health Batch 8AGSB Marketing Class Coached by Prof. Remigio De UngrIahttp://www.tonguntalan.blogspot.com