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Marketing quiz (with answers)
 

Marketing quiz (with answers)

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    Marketing quiz (with answers) Marketing quiz (with answers) Presentation Transcript

    • Developing Marketing
      Strategies & Plans
      Chapter 2
      QUIZ
      Frederick Untalanv49Marketing Management MBA in Health Batch 8AGSB Marketing Class Coached by Prof. Remigio De UngrIa
      http://www.tonguntalan.blogspot.com
    • 1. Holistic Marketing integration except:
      A. value exploration
      B. value delivery activities
      C. value creation
      D. value examination
      http://www.tonguntalan.blogspot.com
    • 2. Characteristic of Core Competency except:
      A. A source of competitive advantage
      B. Applications in a wide variety of markets
      C. Difficult to imitate
      D. easy to advertise
      http://www.tonguntalan.blogspot.com
    • 3. a tool for identifying ways to create more customer value because every firm is a synthesis of Primary & Support activities performed to design, produce, market, deliver & support its products.
      A. Value chain
      B. Value link
      C. Value connection
      D. Value added tax
      http://www.tonguntalan.blogspot.com
    • 4. a good mission statement should be ____________?
      A. Focuses on several marketing goals
      B. takes a short term view
      C. short, memorable & meaningful
      D. stresses minor policies
      http://www.tonguntalan.blogspot.com
    • 5. an Important characteristic of a Strategic Business Unit Is _____________?
      A. has several managers
      B. single business
      C. various competitors
      D. multiple business formats
      http://www.tonguntalan.blogspot.com
    • 6. To shape the company’s business & products so that they yield target profits & growth is the aim of strategic planning. True or false?
      A. True. That’s the aim of strategic planning
      B. False. That’s the aim of marketing plan
      http://www.tonguntalan.blogspot.com
    • 7. Levels of marketing planning includes strategic marketing planning & Tactical marketing planning. True or false?
      A. True
      B. False
      http://www.tonguntalan.blogspot.com
    • 8. Strategic business units can be compared to the..?
      A. hospital executive committee
      B. department of medicine
      C. hospital cashier
      D. management committee
      http://www.tonguntalan.blogspot.com
    • 9. Diversification growth
      A. St.LukesMedical Center going into medical tourism thru the internet
      B. The Medical city forming a research unit to discover new treatment options
      C. Asian hospital offering more surgical specialties to more clients
      D. PGH providing more OPD time to accommodate patients from the provinces
      http://www.tonguntalan.blogspot.com
    • 10. SWOT analysis
      A. Strength means St. Lukes Medical Center showcasing its state-of-the-art medical equipments.
      B. Weakness means Phil Heart Center is unable to accept OB-GYN patients
      C. Opportunity means National Orthopedic may try accepting open-heart surgeries
      D. Threat means, PGH must also entertain HMO’s since Manila Doctors accepts HMO’s
      http://www.tonguntalan.blogspot.com
    • Developing Marketing
      Strategies & Plans
      Chapter 2
      QUIZ
      Frederick Untalanv49Marketing Management MBA in Health Batch 8AGSB Marketing Class Coached by Prof. Remigio De UngrIa
      http://www.tonguntalan.blogspot.com