Dr. Beckett runs a dental clinic that is facing issues with overhead costs and efficiency. The objectives are to follow a differentiation strategy for profitability and high efficiency. Several elements of the services marketing mix are addressed, including product, price, promotion, process, people, physical evidence, and supplementary services. Patients often dislike visiting dentists due to fear, anxiety, and pain. Dr. Beckett has worked to create a more relaxing environment to address these issues through ambient design, patient education, and customized care.
This presentation gives you the exact idea of what are the strategies MCDonalds had adopted to enter in India.
From the Food menus they had tried a plenty of innovations to survive in India.
This presentation gives you the exact idea of what are the strategies MCDonalds had adopted to enter in India.
From the Food menus they had tried a plenty of innovations to survive in India.
This will help in understanding Attitutde of Consumers toward toothpaste in the oral care segment especially Himalaya. Before going through this PPT, one should go through the Richard Ivey Case on Himalayan toothpaste Because the Analysis is based on the information given in the case and the Advertisements of varios toothpaste.
Marketing Strategy which includes Consumer Analysis, Marketing Mix, Porter`s Five Force Model, PEST analysis, Competitive Scenario, STP and Break Even.
This case study is about a multinational company which sells ready to assemble furniture and home accessories. According to the economics records as at 2008 this is the world largest furniture retailer. (Forbes, 2013)
This report describes about the main strategies which IKEA use to approach to different markets with different consumers and with them IKEA has evolved into the largest furniture retailer in the world with approximately 300 stores in 38 countries and revenues topping $21.5 billion in 2009. Its top countries in terms of sales include Germany, 16 percent; United States, 11 percent; France, 10 percent; United Kingdom, 7 percent; and Italy, 7 percent. (Business week, 2005)
According to the final decision IKEA has made a different way of shop for furniture with the time develops and it has reach to the expectations of its customers according to their expectations.
Finally, in the conclusion of the report shows the final view of the researcher about the finding regarding to the IKEA strategies throughout the research and final judgment which make about the given case.
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past consumer and trade promotions and determine if a price increase will have net bottom line benefits. Then she must decide on the optimal allocation of her marketing budget, taking into account the brand's apparent "cash cow" role in the Household Division of Stewart Corporation. Students are expected to complete a quantitative assignment: create and defend a budget.
How to do effective Dental Practice Marketing - 4 Case Studies on Dental Practice Marketing & How important is a Dentist's Reputation.
Dental Practice Marketing strategies courtesy of Healthcare Marketing Center: http://www.healthcaremarketingcoe.com/dental-practice-marketing/
This will help in understanding Attitutde of Consumers toward toothpaste in the oral care segment especially Himalaya. Before going through this PPT, one should go through the Richard Ivey Case on Himalayan toothpaste Because the Analysis is based on the information given in the case and the Advertisements of varios toothpaste.
Marketing Strategy which includes Consumer Analysis, Marketing Mix, Porter`s Five Force Model, PEST analysis, Competitive Scenario, STP and Break Even.
This case study is about a multinational company which sells ready to assemble furniture and home accessories. According to the economics records as at 2008 this is the world largest furniture retailer. (Forbes, 2013)
This report describes about the main strategies which IKEA use to approach to different markets with different consumers and with them IKEA has evolved into the largest furniture retailer in the world with approximately 300 stores in 38 countries and revenues topping $21.5 billion in 2009. Its top countries in terms of sales include Germany, 16 percent; United States, 11 percent; France, 10 percent; United Kingdom, 7 percent; and Italy, 7 percent. (Business week, 2005)
According to the final decision IKEA has made a different way of shop for furniture with the time develops and it has reach to the expectations of its customers according to their expectations.
Finally, in the conclusion of the report shows the final view of the researcher about the finding regarding to the IKEA strategies throughout the research and final judgment which make about the given case.
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past consumer and trade promotions and determine if a price increase will have net bottom line benefits. Then she must decide on the optimal allocation of her marketing budget, taking into account the brand's apparent "cash cow" role in the Household Division of Stewart Corporation. Students are expected to complete a quantitative assignment: create and defend a budget.
How to do effective Dental Practice Marketing - 4 Case Studies on Dental Practice Marketing & How important is a Dentist's Reputation.
Dental Practice Marketing strategies courtesy of Healthcare Marketing Center: http://www.healthcaremarketingcoe.com/dental-practice-marketing/
The ULTIMATE Dental Marketing Plan ... for 2014 and Beyond!Ken Newhouse & Co.
The ULTIMATE Dental Marketing Plan ... for 2014 and Beyond is the complete "How-To" manual for helping you generate MORE quality new dental patients from the Internet. The Ultimate Dental Marketing Plan gives you fresh insights and ideas that have been practice-proven and time-tested and are the most advanced dental marketing strategies on the planet.
So if you're looking for the ultimate dental marketing plan... want to beef up your dental web marketing program... have been searching for the absolute best in dental marketing strategies and ideas... or simply want to improve your professional reputation and strengthen your online presence then the Ultimate Dental Marketing Plan from Growth Hacker Central is what you've been waiting for!
The ULTIMATE Dental Marketing Plan ... for 2014 and Beyond is a free guides and available for immediate download and instant application which means your dental marketing program can FINALLY start producing MORE quality new dental patients today.
The ULTIMATE Dental Marketing Plan ... for 2014 and Beyond is a product of Growth Hacker Central by Ken Newhouse.... the 'OFFICIAL' Growth Hacker for the Dental Profession Worldwide ™
To register please go to http://www.growthhackercentral.com/mass-referral-2-0-seminar/
TLC’s primary product, CarePages, a web based services that enabled patients to stay in touch with their family and friends through the medium of individualized home pages. 3. The management team consists of Eric Langshur the CEO, his wife Sharon Langshur the medical director, Charlyn Slade the president, Raul Vasquez the chief technical officer, Lindsay Paul the VP-business development- healthcare, JoAnne Resnic the VP-health care services.
Dental Equipments - We are manufacturer and suppliers of Dental Equipment, Dental Instruments Dental Products & Tools including Dental Chair, Dental Air Compressor, Ultra Sonic Dental Scaler, Dental Light Cure Unit, Jaw & Teeth Set and Dental Head Simulator Unit
Creating a profitable business is difficult.
That's why we've created this infographic, 21 Ways to a Make your Dental Practice More Profitable.
If you're having trouble making your dental practice as profitable as you'd like, then this infographic and corresponding blog post is a must read.
http://blog.titanwebagency.com/more-profitable-dental-practice
DT Technologies specialize in outsourcing & providing dental laboratories equipment and materials . Our aim is to provide excellent products that are supported by exceptional and easy-to-access services. We offer a variety of dental milling machines, CAD/CAM Equipment for dentists and labs.
Practice management in paediatric dentistry deepak chawhanDeepak Chawhan
A thorough knowledge of practice management in today’s paediatric dental set up is a very important, more so because the entire outlook has shown a radical shift. From inception as a branch dealing with extraction of baby teeth which were decayed, today’s Pedodontists practice prevention and preservation.
Practice management in paediatric dentistry deepak chawhanDeepak Chawhan
A thorough knowledge of practice management in today’s paediatric dental set up is a very important, more so because the entire outlook has shown a radical shift. From inception as a branch dealing with extraction of baby teeth which were decayed, today’s Pedodontists practice prevention and preservation.
In the ever-evolving world of dentistry, the role of dental administrators is becoming increasingly vital. These professionals ensure that dental practices run smoothly, managing everything from patient scheduling to billing and compliance. For those looking to embark on a career in this dynamic field, finding a comprehensive and reputable dental administration course Calgary is crucial. Among the numerous options available, one course stands out as the best in Canada for aspiring professionals: the Dental Administration Individual Course.
Using the Baldrige to Accomplish your Vision: One Dental Group Practice's StoryJill Nesbitt
Dentistry is just beginning its journey into performance measures and using the Baldrige criteria is a great way to help dentists accomplish their vision and make decisions based on solid data instead of emotions.
Similar to Dr beckett’s dental office Case Analysis (20)
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists Saeid Safari
Preoperative Management of Patients on GLP-1 Receptor Agonists like Ozempic and Semiglutide
ASA GUIDELINE
NYSORA Guideline
2 Case Reports of Gastric Ultrasound
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
The prostate is an exocrine gland of the male mammalian reproductive system
It is a walnut-sized gland that forms part of the male reproductive system and is located in front of the rectum and just below the urinary bladder
Function is to store and secrete a clear, slightly alkaline fluid that constitutes 10-30% of the volume of the seminal fluid that along with the spermatozoa, constitutes semen
A healthy human prostate measures (4cm-vertical, by 3cm-horizontal, 2cm ant-post ).
It surrounds the urethra just below the urinary bladder. It has anterior, median, posterior and two lateral lobes
It’s work is regulated by androgens which are responsible for male sex characteristics
Generalised disease of the prostate due to hormonal derangement which leads to non malignant enlargement of the gland (increase in the number of epithelial cells and stromal tissue)to cause compression of the urethra leading to symptoms (LUTS
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
Acute scrotum is a general term referring to an emergency condition affecting the contents or the wall of the scrotum.
There are a number of conditions that present acutely, predominantly with pain and/or swelling
A careful and detailed history and examination, and in some cases, investigations allow differentiation between these diagnoses. A prompt diagnosis is essential as the patient may require urgent surgical intervention
Testicular torsion refers to twisting of the spermatic cord, causing ischaemia of the testicle.
Testicular torsion results from inadequate fixation of the testis to the tunica vaginalis producing ischemia from reduced arterial inflow and venous outflow obstruction.
The prevalence of testicular torsion in adult patients hospitalized with acute scrotal pain is approximately 25 to 50 percent
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
2. Background
• Dr. Becket’s running a dental Clinic
• Current office was not spacious for improved efficiency
• Variable cost Industry
• No formal training of running a business or understanding customer
needs
• Overhead cost shooting up
• 70% to 80% of revenues (before accounting for wages and office
rentals)
• “Managed health care” - HMO
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3. Mission and Objective
• Internal Mission statement
“ It is our goal to provide superior dentistry in an efficient , profitable
manner within the confines of a caring , quality environment”
• Objective
• To Follow a differentiation Strategy for Profitability and working for high
efficiency
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4. Rising in the Value Chain
Differentiation and hence
premium
Low cost
Red ocean
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5. Employees in Dental
practice(8)
Back Office (6)
Front Office (2)
Receptionist and
secretarial tasks
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Financial/
Budgetary tasks
Hygienists
Chair side
assistants
5
6. Q1:Which of the seven elements of the services
marketing mix are addressed in the case? Give
examples of each “P” you identify
Product
• They offer the complete range of dental care from simple teeth
cleaning to complicated dental surgery and implants
• Dental service is a credence service
• Differentiating on the basis of quality
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7. PRICE
• Revolves around the pricing.
• Planning to go to Differentiation Strategy to gain Pricing power
• Loosing pricing premium due to Commoditisation
• Modern office facilities & equipment’s have also added to price
management Issues.
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8. Promotion
• Not allowed by law advertising
• Positive word of mouth
• Educating Customer for high retention and WOM
• Educational films about different dental procedures.
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9. Process
• Routine procedures were standardized
• Ro reduce errors and to homogenize the quality of service they provide
• Information Symmetry
• Calling In advance to inform delay
• Cancellation appointment for maintaining Capacity
• Job Rotation and training ensured smooth Process flow
• Initial Examination for Assessment and educating them
• Professional Help in management by a consultant
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10. People
• Selection
• Avoidance of “Prima donnas” to effectively
build the team of positive attitude employees
Training
Classes and workshops to update skills of Employee
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11. Involvement at all levels
Bonuses
Sharing of financial data
Extra incentive to improve service delivery
Excursions
• Focus on Customer Retention and Experience
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12. • Physical evidence
• Ambience of Satisfaction
• Music : Classical music was played in background
Colour : Pink, purple and blue which signified the feeling of relaxation,
serenity and loyalty
Spatial layout and Functionality
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13. Design Lighting and Spacious design
Modern furniture, Live plants and flowers
Coffee or tea where patients could browse through the large collection
of magazines and newspapers
Conference rooms and DVD players
Chairs with comfortable leather finishing
Mobile hangings and headphones with wide range of music
Modern equipment and spotlessly clean
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14. Q2:Why do people dislike going to dentist?
Do you feel Dr. Beckett has addressed this
problem effectively?
• Fear
• Anxiety
• Sight of dental chair/instruments makes the feeling of nervousness
• Pain
• The lectures for bad Habits
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15. Addressing negatives
• Relaxing Ambience
• Headphones
• Buckwheat pillows and blankets for patient comfort
• Educating patients
• Customized interaction with patients both young and old
• Repelling Preconceived options
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16. Q3.How do Dr Beckett and her staff educate
patients about the service they are receiving?
What else could they do?
• Goodie box
• toothbrush, toothpaste, mouthwash and floss
• Videos and educational films
• Literature
• Certificates for the Employees
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17. Q4.What supplementary services are offered?
How do they enhance service delivery?
• Information flow
Environment architecture
• Entertainment area
• Better Order taking and management
• Traffic Management and Information Symmetry
• Capacity Management
• Improved Billing and Operational Budgeting
• Financial management and Payment Handling
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