EMC initially took an aggressive "take it or leave it" sales approach but faced issues as customers were unhappy with lack of support. When Mike Ruettgers joined, he changed EMC's approach to be highly customer-centric, focusing on understanding customer needs and providing excellent ongoing support. EMC implemented processes to gather customer feedback, rapidly respond to issues, and position themselves as a strategic partner rather than just a product seller. These changes transformed EMC's fortunes and made them the world's most customer-centric company.
Clique Pens - Case Study Solution by Kamal Allazov (Essay type)Kamal Allazov (MSc.)
Clique Pens Case Study by Harward Mba Center. This paper introduces possible solutions and recommendations by MSc. Marketing student - Allazov Kamal. (https://allazov.org/)
The Marvel Way: Restoring the Blue OceanChandniAntala
A breakdown of Marvel's business strategy that was causing the company to lose sales as well as a recommended strategy to help the company regain its business.
Zenith (HDTV) Case Study by Dhiraj AgarwalDhiraj Agarwal
This presentation aims at informing its viewers what Zenith Electronics was all about. What are the its environmental factors that affected its sustainability in the market, ie, its 4Ps, 4Cs, SWOT and so on.
The study also reveals the Pros and Cons of all the alternatives discussed by the executives of the company to overcome their problem.
Finally a recommendation, its plan of action, and a contingency plan is also added in this Powerpoint.
NOTE: This powerpoint was presented in the form of a role play cum presentation, wherein the members of the group enacted a Board meeting scene of the company back in late 1980s, discussing the future of the company.
Clique Pens - Case Study Solution by Kamal Allazov (Essay type)Kamal Allazov (MSc.)
Clique Pens Case Study by Harward Mba Center. This paper introduces possible solutions and recommendations by MSc. Marketing student - Allazov Kamal. (https://allazov.org/)
The Marvel Way: Restoring the Blue OceanChandniAntala
A breakdown of Marvel's business strategy that was causing the company to lose sales as well as a recommended strategy to help the company regain its business.
Zenith (HDTV) Case Study by Dhiraj AgarwalDhiraj Agarwal
This presentation aims at informing its viewers what Zenith Electronics was all about. What are the its environmental factors that affected its sustainability in the market, ie, its 4Ps, 4Cs, SWOT and so on.
The study also reveals the Pros and Cons of all the alternatives discussed by the executives of the company to overcome their problem.
Finally a recommendation, its plan of action, and a contingency plan is also added in this Powerpoint.
NOTE: This powerpoint was presented in the form of a role play cum presentation, wherein the members of the group enacted a Board meeting scene of the company back in late 1980s, discussing the future of the company.
The carbonated soft drink (CSD's) industry was dominated by Coca Cola and Pepsi vying for market share. The CSD organizations gained market share in the U.S. and in global markets extending their brands’ recognition and capturing sales from new markets. The shift in consumer beverage preference and the expansion into global markets proved to uncover new opportunities for growth and profitability. In addition the changes in the organizational structure of business for these companies have allowed them to sustain growth beyond CSD’s.
McKinsey & Company: Managing Knowledge and LearningDisha Ghoshal
As part of Strategy execution, this presentation on was on how McKinsey & Company flourished throughout the years by Managing Knowledge and Learning diligently.
This presentation contains the following for Eileen Fisher, Retail Fashion Brand:
Problem Statement
Decisions to be Made
Company Introduction
POP and POD
Competitive Advantage
Brand Elements
Re-positioning Strategy
Keller Model
The Role of Gamification and Enabling Technologies in the Future of Commerce ...David Wortley
IORMA’s recent strategic agreement with IBM reminded me of the important role that IBM played in shaping the future direction of my career and my involvement in the technologies and strategies I anticipate will shortly have a very disruptive impact on business and commerce in an OMNI world.
It shows the marketing plan of a computer hardware company. Amonika computer parts supplies high quality products but there is no brand recognition.Therefore marketing plan has been prepared.
The carbonated soft drink (CSD's) industry was dominated by Coca Cola and Pepsi vying for market share. The CSD organizations gained market share in the U.S. and in global markets extending their brands’ recognition and capturing sales from new markets. The shift in consumer beverage preference and the expansion into global markets proved to uncover new opportunities for growth and profitability. In addition the changes in the organizational structure of business for these companies have allowed them to sustain growth beyond CSD’s.
McKinsey & Company: Managing Knowledge and LearningDisha Ghoshal
As part of Strategy execution, this presentation on was on how McKinsey & Company flourished throughout the years by Managing Knowledge and Learning diligently.
This presentation contains the following for Eileen Fisher, Retail Fashion Brand:
Problem Statement
Decisions to be Made
Company Introduction
POP and POD
Competitive Advantage
Brand Elements
Re-positioning Strategy
Keller Model
The Role of Gamification and Enabling Technologies in the Future of Commerce ...David Wortley
IORMA’s recent strategic agreement with IBM reminded me of the important role that IBM played in shaping the future direction of my career and my involvement in the technologies and strategies I anticipate will shortly have a very disruptive impact on business and commerce in an OMNI world.
It shows the marketing plan of a computer hardware company. Amonika computer parts supplies high quality products but there is no brand recognition.Therefore marketing plan has been prepared.
How CDK, a Global Brand, Leveraged End-User Monitoring to Drive Customer Deli...AppDynamics
Monitoring of production is critical, but what you choose to monitor has a direct impact on the culture of a software development organization. At CDK Global, we focus on the end-user experience, and prioritize monitoring of their interactions with our applications. This has a direct effect of driving the culture within CDK of delivering customer delight as we continuously evolve our platform to provide world class services.
Making architectural changes of legacy applications is critical, but comes with risk that the unanticipated will happen. CDK utilizes AppDynamics to monitor key application performance metrics first, to ensure refactoring work is a benefit to our clients and sets the stage for the next evolution of our platform.
Key takeaways:
o Drive customer delight by focusing on the end-user experience in all steps of the development process
o Company culture has far reaching impact; carefully choose where to focus monitoring attention to build the culture you desire
o Software architectural evolution comes with risk; guarantee that all changes benefit the end-user by monitoring key performance metrics before you begin any major technology change
For more information, go to: www.appdynamics.com
Innovative designs, uncompromising production engineers, the highest quality materials, wide spectrum of techniques, best price-valued equation, and a full service team to ensure your absolute satisfaction, all add up for choosing Milford Enterprises, Inc.
You are invited to visit our website at www.milfordei.com for a more extensive look at Milford’s projects and capabilities.
I welcome you to call to further discuss how Milford and I can become your preferred resource of innovative design, precision engineering, high quality manufacturing and service
Sal Gattuso
Milford Enterprises, Inc.
sgattuso@milfordei.com
610-349-7484
Innovative designs, uncompromising production engineers, the highest quality materials, wide spectrum of techniques, best price-valued equation, and a full service team to ensure your absolute satisfaction, all add up for choosing Milford Enterprises, Inc.
You are invited to visit our website at www.milfordei.com for a more extensive look at Milford’s projects and capabilities.
I welcome you to call to further discuss how Milford and I can become your preferred resource of innovative design, precision engineering, high quality manufacturing and service
Sal Gattuso
Milford Enterprises, Inc.
sgattuso@milfordei.com
610-349-7484
Milford Enterprises - Great opportunities, brighter promise and abundant Succ...Sal Gattuso
I hope the New Year brings these to you and more, making each new day even more eventful & prosperous than the previous.
Hopefully it also brings some opportunities so that we can work together.
Milford Enterprises, Inc. (www.milfordei.com) and I have over 30 years of experience providing visionary concepts for corporations in the planning and development of visual merchandise presentations, retail marketing, promotional POP displays, store fixtures environments and kiosks. We have achieved superior value through competitive pricing, quality manufacturing, commodity management, and creative use of materials.
Can we schedule a call to discuss how we can become a resource for you?
I am looking forward to hearing from you…
Sal Gattuso
Account Executive
450 Commerce Blvd.
Quakertown, PA 18951
Office: 215-538-2778
Mobile: 610-349-7484
www.milfordei.com
Mainstream Renewable Power: Strategic ICT Partnership Case Studyeircom
eircom supports Mainstream Renewable Power’s global vision with a strategic ICT partnership Mainstream Renewable Power is a rapidly expanding renewable energy company, with an ambitious global agenda. Since establishment in 2008, the wind-and solar-power provider has opened 11 offices in 8 countries around the world. A robust, global communications network is essential to underpin strategic requirements; that’s why Mainstream has chosen eircom as an IT partner that can deliver world-class infrastructure and support.
Digital technologies have deconstructed market structures that were once firmly established. Not only did they introduce new types of business models, but they also crippled the old ones - as is evidenced by several cases, such as those of Apple and Nokia, or Uber and traditional taxi businesses.
Today, every business faces the following 2 challenges, which digital technologies can help to tackle:
1. Bringing down costs to compete. Technologies have progressed fast: Cloud computing replaced proprietary data centers, and pocket mobile devices are now favored over cumbersome desktops. With the right technologies in place, businesses can scale up and perform more efficiently, ultimately cutting operational costs.
2. Building digital platforms to adapt to the changing competitive landscape. Customers and employees are the 2 drivers of changes: their demands have changed, which requires businesses to change accordingly to adapt. For example, customers expect intuitive online shopping experience, while employees ask for productive and engaging workplace experience. Businesses can meet these demands only if they leverage digital platforms.
This paper will examine the changing face of technologies, learn how digital platforms have inspired digital transformation, and discuss the architecture of a digital platform.
Customer Expectation Management, the 21st Century Value Chain, and examples of companies that are leveraging the Value Chain for exemplar business success.
Why Your Business Needs an Omnichannel StrategyeServeCloud
Today's consumers use multiple channels to communicate (phone, email, live chat, social media, etc.)
Businesses need to be present where their customers are with an omnichannel strategy
This ensures a seamless experience regardless of the chosen communication mode
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. EMC
Company started by Richard Egan and Roger Marino in 1979
Initially they started with the selling of office furniture for making
important connections with buyers
Once customer relationships were in place , they launched
technology products with the idea
“one Size fits all”
2
4. Take it or Leave it
The approach of the company was to create an aggressive sales culture and
undercut competitors’ prices.
Customer was looked down if he refused the product.
After purchase, services were virtually non existent
EMC -The 7th hottest company in The US was on the Verge of Bankruptcy
4
5. Change is the only Constant
When Mike Ruettgers joined the firm company’s products were failing left and
right.
Expensive fixes were provided to overcome the fiasco caused by the sales team
to achieve Sales target
EMC’s stock was dropped to $7 per share
These issues made them change their Approach from Aggressive sales to
Customer Centricity
5
6. External Environmental Factors
The company started with the main motive of face to face
customer interaction but due to large increase in number of
customers it was getting difficult for EMC to maintain a dedicated
resource for each and every customers. Also, customers were
moving towards online experience if buying and selling products.
To cater online users EMC started website www.emc.com with the
focus of making the company more customer centric and the
website would help the customer through blogging, podcasting
and other social media application
6
9. Total Customer
Experience
EMC^2
• Process committed to exceed
customer expectations
• Analyse what customer valued
the most and delivered in the
most efficient and cost
effective manner
• VOC team conducted
Customer Loyalty Surveys on
Quarterly Basis
• “Hot Alerts” capture customer
Concerns and went to business
units for immediate response
• Customer recognised EMC as a
strategic partner who valued
customer satisfaction and
success
• “EMC sales Team was not a
product seller but a truly
reliable partner
• Everybody makes Customer
calls
• Managers Encouraged all
employees to embed
themselves in customer lives
• Employees were hired based on
their availability to interact with
customers
• EMC World – An annual event
that brings all the employees ,
customers and partners to
strategies about future
endeavours
• “Phone home” feature enabled
products to run a self check and
report a problem, if observed to
EMC before customer realisation
9
10. Transforming
Product Portfolio
• EMC invested heavily in
research and development
• Came with a new product
development called RAID
• Symmetrix was launched to
deliver superior technology
in customer service
• They launched product line
to cater all segments of the
market ranging as lowest
from $9000 (CLARiiON) to
$3M
• Expanded Customer base
from B2B to B2C
Guilty Until Proven
Innocent
• EMC took the responsibility
for the problem irrespective
of the fact whether it was
their product causing it or
not.
• If any product failed,
company fixed the issue
immediately and ensure to
mend customer relations
• These features made it
world’s most customer
centric company
10
11. Competition Analysis
Initially when EMC started, IBM was
the Sole player and as EMC grew
so did its competition
Dell entered the low end of data
storage market which strained the
Dell-EMC relationship
As time progress, the competitors
was divided into two groups:
1. Broad-based competitors like IBM
and HP which had an advantage
of computer hardware
2. IT consulting competitors and
other competitors like Hitachi and
NetApp focused on data storage
and security .
11
12. Competition handling
EMC launched a new tagline “EMC: Where Information Lives” which
showcase their vision of helping companies in their information
management and create values
This being a competitive advantage help them store, protect,
manage and harness information
Move to VAR sales Model
Value added resellers helped in increasing revenues while
decreasing cost to maintain direct sales force e.g. EMC-Dell
EMC joined hand with Cisco to create prebuilt bundles of hardware
and software
12
13. Wearing the hat of Protagonist
The company believed in high touch and
market requirement was for High-tech
Achieving High touch through High-tech
1. One can achieve both aspects today by
enhancing the user interface of the website
where company representative will be able
to chat with customers to get their queries
answered . This method is not only user
friendly but can also cover a large part of
customer base.
2. One of the most important aspect of EMC
was continuous customer feedback which
now can be achieved easily by having a
feedback option in the website.
3. In high tech we can dragonise the customer
issues and provide solution online if in case
issue still persist the technician will be
approaching them in person in this manner
we are still having a high touch through high
tech
13