Web 2.0 in Recruitment

Web 2.0 in Recruitment February 2009 Thomas Shaw Managing Director Recruitment Directory (03) 9018 5722 [email_address] http://www.recruitmentdirectory.com.au Page

Video Introduction

IBM TV Commercial on Collaboration/Social Networking

http:// www.youtube.com/watch?v = obCHKPYHuhA Page Thomas Shaw - Web 2.0 in Recruitment

Thomas Shaw

Recruitment Directory

(03) 9018 5722

[email_address]

http:// www.recruitmentdirectory.com.au

Follow me on Twitter

http://www.twitter.com/thomasshaw

Subscribe to my Blog

http://www.recruitmentdirectory.com.au/blog

Presentation is available for download on our site

Contact Details Page Thomas Shaw - Web 2.0 in Recruitment

Recruitment/HR Org Dev. background

e-marketing, programmer

Consult to Recruiters, Employers, Job Boards

I blog

I twitter

I engage

I am social

Who am I? Page Thomas Shaw - Web 2.0 in Recruitment

Page Thomas Shaw - Web 2.0 in Recruitment

Recruitment 1.0 & Recruitment 2.0

Social Networking

Blogs, Micro-blogging

Search Engines

Video

IM/Chat

Mobile

Measurement & Management

Candidates 2.0

How to become “social”

Future of Recruiting

WTF 2.0 is he talking about? Page Thomas Shaw - Web 2.0 in Recruitment

Synchronous (virtual worlds, IMs)

Asynchronous (email, forums)

One-to-many (blogs, broadcast channels)

Few-to-Few (Facebook, Twitter)

Many-to-Many (Forums, Virtual Worlds)

One-to-One (PMs/DMs, IMs, Chat)

Cater for different

communication styles

Source: http://www.laurelpapworth.com

What are you doing? Page Thomas Shaw - Web 2.0 in Recruitment

Blog - A web-based journal created by single or multiple writers. Blogs allow for interactive feedback and comments from readers.

Wiki - A website created by a group of collaborative users. Wikis are constantly updated and edited by select users, keeping it fresh and up-to date with the latest information.

Instant Messaging (IM) - Real-time communication between two or more people.

Podcast - An audio file distributed over the internet. Podcasts can be downloaded onto portable media devices, for playback anywhere, anytime.

RSS (Real Simple Syndication) - Allows subscribers to receive automatic updates whenever new website content is available. XML is a structured format of data.

Search Engine - Retrieves information based upon specified keywords, i.e. Google, Live, Yahoo

SEO (Search Engine Optimization) - The process of increasing the website traffic produced from search engines.

Social Network Services (i.e. Facebook, MySpace, Ning, LinkedIn, Twitter) - Web based services that allow users to create online communities based upon shared interests and activities. They provide different methods for interaction including messaging, email, blogs, video, and discussion groups.

Terminology Page Thomas Shaw - Web 2.0 in Recruitment

Recruitment 1.0

Typical resume shuffling service

Post job to job board or newspaper

No interaction, stale

Information push

Dictated by the Employer/Recruiter “wait and see who applies”

1:1

Many to many dialogue

Built trust

Rich media experience

Minimal data connection to organization

Companies are deluged with “digital wannabees” as the print sector continues to dwindle.

Recruitment Agencies are now just shifting into the digital space

Investing in media, pay-per-click, advertising and social media is useless unless you can track who, what, where and how.

Aggregation or “syndication” of content

Aggregate jobs from career sites, recruiters, job boards into 1 search

Recruitment 2.0 Page Thomas Shaw - Web 2.0 in Recruitment

Virtual Career Fairs Second Life $ Resource intensive Usually open for a limited amount of time Requires the users to immerse themselves within the Virtual World Time Wasting Gartner – “90% of businesses who try to set up a presence in Second Life fail within 18 months” http://www.working-worlds.com http://www.slentre.com/second-life-business-only-10-of-real-life-businesses-succeed-in-second-life/ Page Thomas Shaw - Web 2.0 in Recruitment

What is Social Networking? Social networking websites are online communities of people who share interests and activities , and who are interested in exploring the interests and activities of others . They typically provide a variety of ways for users to interact through chat, messaging, email, video, file-sharing, blogging, discussion groups, images. Page Thomas Shaw - Web 2.0 in Recruitment

Over 2,000+ web 2.0 sites

http://www.go2web20.net

Web 2.0 sites Page Thomas Shaw - Web 2.0 in Recruitment

Content Syndication - Submitting articles, press releases, RSS feeds, through social search engines and news aggregators.

Display Advertising - Based on traditional cost-per-click or cost-per-impression model. PPC

Gadgets and Widgets (Applications) - Networks provide development APIs for third-party applications. Creates brand awareness through an interactive experience.

Social Ads – Integrated alerts through feeds to target users by characteristics, such as age, gender, location and interests.

Social Network Pages – Create a profile or group to represent a business, brand or product. May be customised to leverage the viral strengths of Social Networks.

Advertising Models on Social Networks Page Thomas Shaw - Web 2.0 in Recruitment

Embracing Social Networking as a tool to attract and retain talent

Creating Pages, Groups, Profiles, Applications

Connecting Alumni

Promoting EVP, Employer of Choice

Careers NOT Jobs

User Generated Content

Publishing news, photos, events, podcasts

Interactive

Fun

Exciting

Evolving

Why are we using it? Page Thomas Shaw - Web 2.0 in Recruitment

http://www.insidefacebook.com/2009/02/14/facebook-surpasses-175-million-users-continuing-to-grow-by-600k-usersday/ http://mashable.com/2009/01/22/business-facebook-apps/ Facebook Feb 14 th 2009 175,000,000 active users 45% of Facebook’s US audience is now 26 years old or older. The fastest growing segment in the US: Women over 55, up 175.3% in the last 120 days. Facebook growing faster with women than men in almost every age group. The number of people on Facebook grew by over 10% monthly in 52 countries in January. It grew by over 20% monthly in January in 13 countries. Facebook’s monthly growth accelerated by at least 25% in 30 countries in January vs. December 2008. Page Thomas Shaw - Web 2.0 in Recruitment

LinkedIn http://www.techcrunch.com/2009/02/14/as-the-economy-sours-linkedins-popularity-grows/ http://www.linkedin.com

Professional

Searchable

Social

Resourceful

Groups

Q&A

Exchange Ideas

Connections

6 degrees of seperation

Where should you start? Page Thomas Shaw - Web 2.0 in Recruitment

Establishing a simple Web presence

Promoting specific products or services

Creating loyalty with your products and services

Consolidating existing, unofficial social networks related to your organisation

Informal outreach that blends the personal and professional

Researching candidates, employees and other users

Strengthening relationships between people who already know each other

Encourage and respond to feedback quickly

Opportunities with Social Networking Page Thomas Shaw - Web 2.0 in Recruitment

Embracing Social Networks – Connecting with passive and active job seekers. Engaging with users on a social level

Groups – Employers, Agencies, Alumni, Interests, Private or Public

Applications – Job Search, Latest Jobs, Refer a Friend, Job Mail, Competitions, Graduate Recruitment Programs

Pages – Advertising product or service, Connecting with users

What are other Recruitment Agencies, Employers, Job Boards doing? Page Thomas Shaw - Web 2.0 in Recruitment

Is your username taken? http://www.usernamecheck.com/ Page Thomas Shaw - Web 2.0 in Recruitment

What are other Recruitment Agencies, Employers, Job Boards doing? http://apps.facebook.com/revealingtalent http://apps.facebook.com/alliedhealthjobs Page Thomas Shaw - Web 2.0 in Recruitment

Using Ning.com platform http://www.ning.com Page Thomas Shaw - Web 2.0 in Recruitment

Ed Moran from Deloitte 2008 Survey

6% of businesses put over $1m into branded online community building efforts

35% have less than 100 members, < 1/4 have more than 1,000

3 Reasons why:

Business are being enticed by fancy technology

Lack of proper Management

The wrong measurements metrics

http://blogs.wsj.com/biztech/2008/07/16/why-most-online-communities-fail/

http://www.sitepoint.com/blogs/2008/07/18/study-why-most-online-communities-fail/

Why Most Online Communities Fail Page Thomas Shaw - Web 2.0 in Recruitment

Write Well and Write Often

Answer questions with blog posts

Invite guest blog posts

Highlight your success

Conduct feedback surveys

Encourage comments

Build a community of clients, prospects, partners, etc

Submit Your Blog to Search Engines

Submit Your Posts to Social Bookmarking Sites

Promote your blog via social media and network sites

Promote your blog via email

Be a resource - link to other relevant articles

Blogging creates a discussion - you are the host.

Tag Your Posts

Don't Forget Images

Search Engine Optimization

Promote Outside Your Blog

Blogs http://www.recruitmentdirectory.com.au/Blog/review-of-oracle-recruiter-a81.html http://blogs.oracle.com/jobsatoracle/ Page Thomas Shaw - Web 2.0 in Recruitment

http://www.twitter.com

Fastest growing, hottest social media property right now

Potential to be as big as/bigger than Facebook and MySpace and even takes on Yahoo and Google for news.

Basically SMS over the internet – limited to 140 characters

1 to many, 1 to 1

Searchable, Free, Easy to set up and use

Opportunities for Recruitment

Post hot jobs, or latest job links on twitter back to the employers or agencies web site

Recruitment news updates.. ie "Looking for a PHP developer in Melb, Top rates apply"

Speaking/networking functions.. ie "Speaking at XXX on how to find a job", "Meet us at the Careers Expo"

Links to career content - employee profiles, videos, articles, etc.

Follow discussions on various topics or trends

Connecting with job seekers via twitter

Market Intelligence

http://www.recruitmentdirectory.com.au/Blog/twitter-and-recruitment-a13.html Page Thomas Shaw - Web 2.0 in Recruitment

Recent tweets Avatar USER PROFILE BIO People I am Following People that are following me Page Thomas Shaw - Web 2.0 in Recruitment

Recent tweets by the users I am following What should I say? USER DASHBOARD People I am Following People that are following Me DM’s sent RSS Page Thomas Shaw - Web 2.0 in Recruitment

http://search.twitter.com Have A Job? (#HAJ) Need a Job? (#NAJ) http://www.hashjobs.com #job, #jobpost, #NAJ, #HAJ, #employment, #recruiting, #hiring, #rtjob, #career, #staffing, naj, haj, hiring Page Thomas Shaw - Web 2.0 in Recruitment

Frequently Used Phrases

The Twitterverse , or the Twitosphere - the community of Twitter users

Tweeter , or Twitterer - a Twitter user

Tweeple - Twitter Users

Tweet - a post on Twitter. Tweets - the updates you, and everyone else, post

Followers - people who have chosen to receive updates for a particular Twitterer

Twitterati - the members of the Twitter A-list that everyone wants to follow.

Twitterstream - the public, or friend, timeline - the posts on Twitter are chronologically listed

Mistweet - an accidentally posted tweet - may have errors or be incomplete ie a mistake

Retweet - the action of reposting another user’s post, crediting them for it

Retweeter , or Retweetist - someone who retweets

Twisticuffs - the posts when 2 or more twitterers have a disagreement

Twetiquette ( or Twitetiquette ) - the right way to behave on Twitter

cont.. Page Thomas Shaw - Web 2.0 in Recruitment

Twitter Shorthand

Because each post can only contain 140 characters, shorthand is used lots when tweeting:

RT = Retweet, followed by @ then the person you’re retweeting’s username e.g. RT @thomasshaw indicates you are retweeting one of my posts

OH – Overheard

DM - Direct Message

@ - Send/Reply to e.g. @thomasshaw - sends a message to me on the public timeline

BTW - By The Way

JV - Joint Venture

IRL - In Real Life

LOL - Laugh out Loud, or Lots of Laughter depending on who you ask!

FTF - Face to Face

IMHO - In My Honest Opinion

abt - about

Twellow http://www.twellow.com

Is a service to help Twitter users find people to follow. From Accountants to Yoga, Twellow categorizes and organizes Twitter into hundreds of niches to make your searching easier. So go ahead, Connect with people who matter

TwitterFeed http://www.twitterfeed.com

Here’s how to get your jobs/blog (or any other RSS) sent to popular microblogging platforms:

Decide which network(s) you want to post to - twitterfeed can post directly to twitter, identi.ca, custom laconica installations, and via Ping.fm, simultaneously to the many services supported by Ping.fm

Login to twitterfeed using your OpenID, Provide us with the URL for your blog's RSS feed, and how often we should post on your behalf

Our servers will check your blog's feed at the specified interval and post any new items to your specified service. You just sit back and relax!

http://ping.fm/ Page Thomas Shaw - Web 2.0 in Recruitment

Search Engines – Google, Yahoo, Live

Submitting Content

http://www.google.com/webmasters/tools

SEO, SMO

Advertising PPC, banner ads

Trends

http://www.google.com/trends

http://www.compete/com

Analytics, ROI

http://www.google.com/analytics

Search Engines http://www.recruitmentdirectory.com.au/Blog/social-media-optimisation-%28smo%29-say-what-a22.html Page Thomas Shaw - Web 2.0 in Recruitment

http://flickr.com/ Page Thomas Shaw - Web 2.0 in Recruitment

RSS / XML

Standard XML/RSS feed

Aggregate/Mashup multiple feeds

Allows users to keep up with their favorite website, receiving updates in a constant, automated, and organized manner.

Candidates can easily receive constant updates on new positions that fit their qualifications. RSS Job Alerts allow recruiters to stay constantly connected to candidates and ultimately reduce time-to fill costs and other expenses.

Target your audience

Engage with the audience

Be honest in your presentation

Integrate with the rest of your recruitment campaign

Short and sharp

Encourage feedback

Share via YouTube, social bookmarking, widgets etc

http://www.recruitmentdirectory.com.au/Blog/2009-year-of-the-recruitment-videos-a59.html http://www.recruitmentdirectory.com.au/Blog/the-difference-between-a-video-interview-and-video-resume-a64.html Video Page Thomas Shaw - Web 2.0 in Recruitment

http://www.youtube.com/watch?v=oBf8GWTiz3s Page Thomas Shaw - Web 2.0 in Recruitment

Aggregation

Google is a search engine, which spiders websites for new content

Job Aggregators ie SimplyHired, Recruit.Net, Jseeker.com.au aggregate (mashup) the job listing from leading job boards, career sites etc.

The aggregation occurs reading a XML/RSS feed for the new jobs, and updating its existing content.

Using these tools, recruiters have become more connected with candidates and clients.

Candidates no longer have to wait for the newspaper, or conduct searches on job boards.

Social networks continue to grow in number as well as intelligence.

Emergence of these tools has allowed employers/clients the same opportunity to use these tools as a recruitment agency.

2 fields – Job Title, Location

http://www.recruitmentdirectory.com.au/Blog/q%26a-about-simplyhired-launcing-in-australia-%26-linkedin-applications-a9.html Page Thomas Shaw - Web 2.0 in Recruitment

AIM, ICQ, MSN Messenger, Yahoo Messenger, Google Talk, Facebook Chat, Skype

Integrate into your website?

Chat/IM http://www.recruitmentdirectory.com.au/Blog/chat-and-im-use-for-recruiters-a113.html Page Thomas Shaw - Web 2.0 in Recruitment

Push/Pull

Advancements in technology – ie iphone, android, HTC

SMS, MMS

Optimized websites

Application compatibility

Costs $$

iPhone does not currently have Flash, Java and other plugins that work in PC based browsers.

Are candidates going to use mobiles?

Mobile http://www.recruitmentdirectory.com.au/Blog/optimising-your-job-site-for-mobile-devices-a107.html http://www.recruitmentdirectory.com.au/Blog/using-sms-in-recruitment-a61.html Page Thomas Shaw - Web 2.0 in Recruitment

Check mobile optimization of your site http://ready.mobi/ Page Thomas Shaw - Web 2.0 in Recruitment

Ethical? Legal?

Spokeo, Wink, Google

10 Privacy Settings Every Facebook User Should Know http://www.allfacebook.com/2009/02/facebook-privacy/

Background Checking http://www.recruitmentdirectory.com.au/Blog/conducting-free-background-checks-on-search-engines-and-social-networking-sites-a102.html http://jobadder.com/blog/2009/02/10/Is-it-ethical-for-a-recruiter-to-Google-a-candidate-I-think-so.aspx Page Thomas Shaw - Web 2.0 in Recruitment

http://www.spokeo.com Page Thomas Shaw - Web 2.0 in Recruitment

Connected & informed

Multiple profiles across social networking sites

Candidate will engage with potential employer before submitting interest in a role

Interactive resume – VisualCV.com, YouTube.com

Candidate will champion their job 24/7

Network of friends

Candidates 2.0 http://www.recruitmentdirectory.com.au/Blog/the-difference-between-a-video-interview-and-video-resume-a64.html Page Thomas Shaw - Web 2.0 in Recruitment

Measurement & Management http://www.recruitmentdirectory.com.au/Blog/using-google-analytics-a95.html http://www.buzznumbers.com.au http://www.recruitmentdirectory.com.au/Blog/monitoring-your-business-or-competitors-using-google-alerts-a76.html http://www.fistfuloftalent.com/2009/02/roi-metrics-of-social-media-recruiting-draft.html Page Thomas Shaw - Web 2.0 in Recruitment

Be transparent, honest and open

Refer all links, jobs, content back to your website

Use other web 2.0 sites to disperse content

Conversation - Engage with users

Recruitment blogs are a great way to interact with candidates and provide them with a sense of a company’s culture and work.

Blogs add an element of humanity to the hiring process and allow recruiters to find candidates that are qualified and that fit within their company’s culture.

Devote enough time to maintain their social networks.

What are our competitors doing?

Rich media interface? Mobile optimization?

Create a short video on why you should work with XYZ Agency/Employer? Podcasts?

Use social networks as a sourcing tool to reach passive candidates and for hard to fill positions.

RSS

How? http://www.recruitmentdirectory.com.au/Blog/web-2-0-recruitment-sites-a50.html http://inspecht.com.au/wp-content/uploads/52_Social_Media_Ideas_for_HR.pdf Page Thomas Shaw - Web 2.0 in Recruitment