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ExportGA | Social Media Worldwide | Global Marcoms


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This presentation covers social networking worldwide and was delivered on October 7, 2011 as part of the Small Business Development Center\'s ExportGA Program with The University of Georgia. The presentation was created and delivered by social media trainer and public speaker Kelly Quattlebaum, president of Global Marcoms, in Atlanta, Georgia.

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ExportGA | Social Media Worldwide | Global Marcoms

  1. 1. Social Media’s Role in the Global Marketplace<br />+1 404 790 5005<br /><br /><br /><br /><br /><br />Kelly Quattlebaum<br />President, Global Marcoms<br />
  2. 2. About Global Marcoms<br /><ul><li>An international consulting company that works with small to midsized businesses and global corporations to provide support for:
  3. 3. Social Media Monitoring, Management, Training
  4. 4. Marketing
  5. 5. PR & Communications
  6. 6. Business Development
  7. 7. Sales</li></li></ul><li>Agenda<br /><ul><li>Social Media Defined
  8. 8. Social Media Worldwide
  9. 9. Blogs
  10. 10. LinkedIn
  11. 11. Facebook
  12. 12. Twitter</li></li></ul><li>Social Media<br /><ul><li>Definition: Social Networking (Social Media) is ...
  13. 13. Andrea Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”
  14. 14. User Generated Content</li></li></ul><li>Social Media<br />Social media is the fastest growing media in history. Today, more than 3 in 5 Internet users engage in social media and usage continues to grow every day… one-quarter of social media and online discussion mentions a product, service or brand. And this exposure to positive buzz can drive additional sales.<br />Nielsen<br />Source:<br />
  15. 15. Social Media Worldwide<br />Source:<br />
  16. 16. Social Media Worldwide<br />Source:<br />
  17. 17. Social Media Worldwide<br />Source:<br />
  18. 18. Know the Culture<br /><ul><li>LinkedIn global survey of office pet peeves</li></ul>What is acceptable is just as important as what is notacceptable<br />
  19. 19. Know the Culture<br /><ul><li>LOCALIZE your messages; translations are not enough</li></ul>Cultural behaviors impact cross-cultural communication (Geert Hofstedescale):<br />High Individualism versus High Collectivism<br />High Power Distance versus Low Power Distance<br />High Masculine versus High Feminine<br />High Uncertainty Avoidance versus Low Uncertainty Avoidance<br />Long Term Orientation versus Short Term Orientation<br />
  20. 20. Blogs<br />
  21. 21. About Blogs<br /><ul><li>Blogs, short for Web Logs, contain comments, descriptions of events and other material such as graphics and video
  22. 22. Embed video directly into your blog post using YouTube.
  23. 23. Blog sites
  24. 24.
  25. 25.
  26. 26.
  27. 27.</li></li></ul><li>Blog Statistics<br /><ul><li>More than 133M blogs
  28. 28. 77% of active Internet users read blogs
  29. 29. More than 346M people worldwide
  30. 30. Approximately 900,000 blog posts every 24 hours
  31. 31. 81 languages represented in blogs</li></ul>Source:<br />
  32. 32. Top 15 Corporate Blogs<br />Forrester Research1 released a list of the top 15 blogs in a study of 90 blogs from Fortune 500 companies:<br />Source:<br />
  33. 33. BBC<br />
  34. 34. GM<br />
  35. 35. Blogs in Action<br /><ul><li>Your blogs should be
  36. 36. Informative, insightful
  37. 37. Interesting, easy to read
  38. 38. Stimulating – you want to stimulate discussion
  39. 39. Localized, not just translated
  40. 40. Vary your topics
  41. 41. Mix in general advice and tips with information about your products and services
  42. 42. Respond to your customers
  43. 43. You want your customers to become your fans</li></li></ul><li>Blog Takeaways<br />SEO<br />Services<br />Information<br />
  44. 44. LinkedIn<br />
  45. 45. About LinkedIn<br /><ul><li>LinkedIn is a business-oriented social networking site for professional networking</li></ul>Connect with professionals<br />List your experience<br />Gain recommendations <br />66% of users are decision makers<br />Users tend to be more senior level<br />16% are at the management level<br />28% are director/VP level or above<br />
  46. 46. LinkedIn Worldwide<br /><ul><li>120 million users in more than 200 countries
  47. 47. Top Countries: USA, India, UK and Brazil
  48. 48. Europe: The Netherlands, France and Italy</li></li></ul><li>LinkedIn Worldwide<br />Source:<br />
  49. 49. LinkedIn Worldwide<br />Number of users by country (*states available)<br />Argentina: 1,548,959<br />Australia: 2,563,962*<br />Brazil: 6,109,724*<br />Canada: 4,695,273*<br />China: 1,697,139<br />Egypt: 436,975<br />Germany: 1,387,773<br />India: 12,107,554*<br />Japan: 432,097<br />Philippines: 831,781<br />South Africa: 1,436,115<br />UK: 7,696,377*<br />Source: LinkedIn<br />
  50. 50. LinkedIn Worldwide<br />Source:Infographic, Vincenzo<br />
  51. 51. LinkedIn in Action<br /><ul><li>Create personal profile in multiple languages
  52. 52. Form and join groups for target audience or country</li></ul>Add target audience to your Company Profile<br />By country, in some cases by state<br />Poll LinkedIn users<br />Answer or ask questions using LinkedIn Answers<br />Targeted advertising<br />
  53. 53. LinkedIn Takeaways<br />Networking<br />Decision Makers<br />Partners<br />
  54. 54. Facebook<br />
  55. 55. About Facebook<br /><ul><li>Facebook is a social networking site
  56. 56. Most used social network worldwide
  57. 57. Third biggest referral site for news
  58. 58. More social in nature, great for more personal communication and connections
  59. 59. Share pictures, video, text, applications, games
  60. 60. Pages for companies, profiles for individuals</li></li></ul><li>Facebook Statistics<br /><ul><li>800 million users worldwide, 250 million mobile users
  61. 61. 1 in 13 people on earth use Facebook
  62. 62. 50% of active users log in daily
  63. 63. Average user spends 20 minutes per day on Facebook</li></li></ul><li>Facebook Worldwide<br /><ul><li>80 of comScore’s US Top 100 Sites and half of the Global Top 100 Sites integrate with Facebook</li></ul>Available in more than 70 languages available on the site<br />Over 300,000 users helped translate the site through the translations application<br />More than 75% of users are outside of the United States<br />
  64. 64. Facebook Worldwide<br />156 million users in the USA<br />Number of users by country (*states ^cities)<br />Argentina: 16,942,520^<br />Australia: 10,331,320*^<br />Brazil: 27,938,880*^<br />Canada: 16,836,580*^<br />China: 526,900 (banned)<br />Egypt: 8,789,740^<br />Germany: 21,230,840^ <br />India: 36,421,720^<br />Japan: 4,819,200*^<br />Philippines: 26,721,920^<br />South Africa: 4,435,140^<br />UK: 30,337,440*^<br />Source: LinkedIn<br />
  65. 65. Facebook in Action<br /><ul><li>Establish connections with your clients via your Facebook page</li></ul>Share valuable information, fun content, updates<br />Create Facebook page for each target audience<br /><ul><li>Games and Applications</li></ul>More than 2.5 million developers in 190 countries<br />Users install 20 million applications every day<br />More than 550,000 active apps on Facebook<br />Advertising<br />Facebook offers similar advertising scale to Google, is low cost with more focused targeting<br />Targeted advertising by country<br />
  66. 66. Facebook Ads<br />eMarketer forecasts that marketers will spend $4 billion worldwide on Facebook in 2011, with $2.2 billion of that in the US. The company will receive 68% of all social network ad spending worldwide. In the US, it will garner 71% of social network spending and 7.7% of total US online ad spending.<br />Source:<br />
  67. 67. Facebook Takeaways<br />Connecting<br />Sharing<br />
  68. 68. Twitter<br />
  69. 69. Twitter<br /><ul><li>Twitter is a social networking and microblogging service
  70. 70. Tweet = 140 characters sent to others via SMS technology
  71. 71. Share tips, announce events, news items, etc.
  72. 72. Drive traffic to your site, share your content</li></li></ul><li>Twitter Statistics<br /><ul><li>200 million registered accounts worldwide
  73. 73. Approximately 50% in the USA
  74. 74. 200 million Tweets per day
  75. 75. Twitter handles 1.6 billion search queries per day</li></li></ul><li>Twitter Worldwide<br />Available in 17 languages<br />English, French, German, Italian, Japanese, Spanish, Korean, Simplified and Traditional Chinese, Hindi, Filipino and Malay<br /><ul><li>Blocked in China since 2009</li></ul>Sinaand Tencent are local versions that meet China’s censorship rules<br />
  76. 76. Twitter Worldwide<br />Top 10 countries in terms of penetration<br />1. Netherlands 26.8%2. Japan 26.6%3. Brazil 23.7%4. Indonesia 22.0%5. Venezuela 21.0%6. Canada 18.0%7. Argentina 18.0%8. Turkey 16.6%9. Philippines 16.1%10. Singapore 16.0%<br />Source: comScore<br />
  77. 77. Twitter in Action<br /><ul><li>Monitor Tweets for your target audience to gain valuable market intelligence</li></ul>Real-time communication with your clients<br /><ul><li>Create separate accounts per language
  78. 78. Tweets can drive traffic to your Web site, blog, LinkedIn, Facebook or other online content
  79. 79. Web site on profile
  80. 80. Custom background with additional info
  81. 81. Direct Messages with links</li></li></ul><li>Twitter Takeaways<br />Monitoring<br />Real-time communication<br />Driving content<br />
  82. 82. In Summary<br /><ul><li>Social Media is constantly growing; the world is shrinking
  83. 83. Powerful tools to utilize as you enter new markets
  84. 84. Localization is key
  85. 85. Communicate, Connect, Share, Grow</li></li></ul><li>Upcoming Seminars<br /><ul><li>Social Media Training
  86. 86. LinkedIn, Facebook, Twitter, Foursquare
  87. 87. Internet Marketing Seminar: SEO, Social Media
  88. 88. November 11th or December 9th</li></li></ul><li>Social Media’s Role in the Global Marketplace<br />Thank You!<br />+1 404 790 5005<br /><br /><br /><br /><br /><br /><br /><br /><br />Kelly Quattlebaum<br />President, Global Marcoms<br />