Global Marcoms Social Media Final040810


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Thank you to those of you who attended the Global Marcoms Webinar on April 8th hosted by Jobs4AllNow, Using Social Networking to Launch and Enhance Your Career . Here are the slides used during the Webinar.

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Global Marcoms Social Media Final040810

  1. 1. Using Social Networking to Launch & Enhance Your Career +1 404 790 5005 Kelly Quattlebaum President, Global Marcoms
  2. 2. About Global Marcoms • An international consulting company that  works with small to midsized businesses and  global corporations to provide support for: Social Media Marketing PR & Communications Business Development Sales (c) Global Marcoms 2010 - All rights reserved 2
  3. 3. Agenda • Social Networking Defined • LinkedIn • Facebook • Twitter • HR and Social Media • Search Engine Optimization (SEO/SMO) (c) Global Marcoms 2010 - All rights reserved 3
  4. 4. Social Networking • Definition: Social Networking (Social Media) is ... Andrea Kaplan and Michael Haenlein define social  media as "a group of Internet‐based applications  that build on the ideological and technological  foundations of Web 2.0, and that allow the  creation and exchange of user‐generated  content.” User Generated Content (c) Global Marcoms 2010 - All rights reserved 4
  5. 5. LinkedIn • LinkedIn is a business‐oriented social networking site  for professional networking 60 million users in more than 200 countries Post a professional resume Recommendations from peers, clients, employers ‐ Number of recommendations improves SEO • Originally designed ONLY to connect those you know • Open networking shifted focus from only known,  trusted contacts, to a broader, global reach Increasing First level connections allows you to build an  expansive network (c) Global Marcoms 2010 - All rights reserved 5
  6. 6. Profiles • Personal Profile • Company Profile (Sole Proprietorships, Entrepreneurs) Company background information Statistics, list of current and former employees • Features and applications Link to Web sites, blogs, Facebook, Twitter Embed video and blogs, reading lists and other apps in  profile • Customized link directly to public profile (c) Global Marcoms 2010 - All rights reserved 6
  7. 7. Direct Link (c) Global Marcoms 2010 - All rights reserved 7
  8. 8. Expand Your Network • Join Groups (Open Networkers), 81k+ (Open Networkers), 28k+ LION Worn with Pride!, 19k+ Executive Suite (ExecuNet), 181k+ ‐ Executives and recruiters, NOT open networking group • Connect to open networkers (LION, Toplinked) • Send invites to Invite top 50 • Update contact settings or summary with email  kelly.quattlebaum [at] globalmarcoms [dot] com • Add LION or Toplinked to headline (c) Global Marcoms 2010 - All rights reserved 8
  9. 9. Targeting Employers • Identify potential job opportunities Job search ‐ Keyword, Job title, Company, Location • Prepare for interviews Review company profile Identify hiring manager, familiarize yourself with  background, interests Connect to open neworkers within the target company • Join professional groups in related field or industry Start discussions Answering questions will position you as an expert Create and run virtual events ‐ (c) Global Marcoms 2010 - All rights reserved 9
  10. 10. Related Sites • Listing your information on multiple sites helps hiring  managers and HR professionals find you: ‐ Comparable to LinkedIn ‐ Contact information, address book ‐ Profile, search people and companies ‐ Customizable social networks based on shared interests (c) Global Marcoms 2010 - All rights reserved 10
  11. 11. Facebook • Facebook is a social networking site with more than  400 million users worldwide comScore and rank Facebook as the most  used social network by monthly unique visitors and active  users • More social in nature, great for more personal  communication Share pictures, video, text, applications • Pages for companies, profile more personal Pages customized with 25 or more fans ‐ (c) Global Marcoms 2010 - All rights reserved 11
  12. 12. Facebook for Job Seekers • Become a fan of target company’s page Connect to hiring managers with caution – most use  Facebook for personal connections with friends and family • Invite friends to join professional events Friends can share your events and content on their walls • Join groups related to your industry, interests • Be judicious about your wall posts Remember: It is possible for a future employer to see your  posts Use good judgment, or use privacy settings to your favor Monitor the content of your page ‐ Tagged photos and other content (c) Global Marcoms 2010 - All rights reserved 12
  13. 13. Twitter • Twitter is a social networking and microblogging service  Tweet = 140 characters sent to others via SMS technology • Share expertise Position as expert • Share tips, announce events, news items, etc • Retweets act like viral marketing Spread from individual to individual through their network • Profile description improves SEO Images with text appear in Search Engines (c) Global Marcoms 2010 - All rights reserved 13
  14. 14. Tweets for Peeps • Reminder: Once you tweet it, you can’t delete it Can delete tweet, but you don’t know who has already  seen it ‐ Be positive! Tweets can be private or public ‐ Private will only be seen by your followers, not those looking for  you ‐ Create separate profile for public, professional tweets • Use tweets to share your knowledge and wisdom • Follow companies of interest • Tweets can driver traffic to your Web site, blog,  LinkedIn, Facebook or other online content (c) Global Marcoms 2010 - All rights reserved 14
  15. 15. Twitter Apps • Tweetdeck Manage multiple accounts, search tweet content, track topics of interest Locate prospects and partners by researching profiles, tweets Links with for additional content ‐ – short URLs with tracking capabilities, photo and videos Facebook and LinkedIn account updates • Hootsuite Manage multiple accounts, search tweet content, track topics of interest Integrates with LinkedIn, Facebook and WordPress ‐ Facebook Page updates Links with for pics and docs ‐ – short URLs for Web content, documents and images Schedule upcoming Tweets for events or announcements • Socialoomph Facebook, Twitter, Blogs Auto responses to new followers Many other features, including scheduling and automation (c) Global Marcoms 2010 - All rights reserved 15
  16. 16. We take the guesswork out of finding a job • Proven system that has helped over 250,000 job  seekers • Your own professional career coach • 10 simple complete steps (over 70 short videos) • “Edutaining”…Your own personalized virtual office • Tracking and follow‐up system • Only $24.95 to enhance your career NOW • Guarantee…..(Nothing to loose, everything to gain) (c) Global Marcoms 2010 - All rights reserved 16
  17. 17. HR and Social Media • How are HR professionals using Social Media? survey1 revealed that: ‐ HR pros consume Social Media content more than editorial and  vendor content ‐ CNNmoney2: “active participation in social media is an important  component of the HR job role” Approximately half of all employers (HR pros) use Social  Networking to screen potential employees3 ‐ 35% have not hired an applicant due to questionable online  content • What Social Media tools to HR pros use most? LinkedIn, Facebook and Twitter (respectively)4 1. 2. 3. 4. (c) Global Marcoms 2010 - All rights reserved 17
  18. 18. SEO and SMO • Search Engine Optimization Improves results in search engines (i.e. Google) Allows HR and hiring managers to find you • Social Media Optimization Improves results in search engines Increases ability to locate you or your company Drive traffic to Web content via social media (c) Global Marcoms 2010 - All rights reserved 18
  19. 19. SEO and SMO LinkedIn Twitter Reviews (c) Global Marcoms 2010 - All rights reserved 19
  20. 20. SEO and SMO Web site Twitter Facebook LinkedIn (c) Global Marcoms 2010 - All rights reserved 20
  21. 21. Summary • Social Networking and Social Media are  excellent resources to launch your career • Position yourself as a professional, leader • Identify prospective employers • Go into your next interview well‐armed with  information • Let HR pros and hiring managers find you (c) Global Marcoms 2010 - All rights reserved 21
  22. 22. Upcoming Event • LinkedIn: Maximizing Your Network Hands‐on LinkedIn training Enhance your profile Business Development Techniques Expand your network • Friday, April 30, 2010, 8:30 am – 10:30 am The Georgian Club, Atlanta, GA Cost: $25, includes breakfast • Email for  more info, or visit (c) Global Marcoms 2010 - All rights reserved 22
  23. 23. Using Social Networking to Launch & Enhance Your Career +1 404 790 5005 Thank You! Kelly Quattlebaum President, Global Marcoms