Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009

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Facebook and, more recently, Twitter are all the rage on the internet. But do these social networking tools have an application for recruitment? In this session, you will learn how these services can be used to recruit people for your organisation right now. Whilst many dismiss these sites as a fad, how can we easily integrate our recruitment website or ATS into these systems to collect user data?

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Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009

  1. twitter, facebook, recruitment & integration. Thomas Shaw Recruitment Directory +61 (03) 9018 5722 [email_address] http://www.recruitmentdirectory.com.au Twitter @thomasshaw Blog http://www.recruitmentdirectory.com.au/blog
  2. <ul><li>How we can use these sites in the Recruitment process. </li></ul><ul><li>“Post n pray” or “post n prey” ? </li></ul><ul><li>Create integration, not fragmentation. </li></ul><ul><li>Data collection </li></ul><ul><li>Tips & Tricks </li></ul>Page Copyright © 2009 Recruitment Directory Pty Ltd
  3. Why? <ul><li>45% of Employers use Social Networking sites to research Job Candidates (US, CareerBuilder) </li></ul><ul><li>Facebook 300 million users </li></ul><ul><li>Users are already connected with their social network – no need to create a new one </li></ul><ul><li>Integrate with the social network via API </li></ul><ul><li>Real time search </li></ul>Page Copyright © 2009 Recruitment Directory Pty Ltd
  4. Posting job ads is not good enough! Where is the conversation? No engagement! “ Post n pray” turn it into “post n prey”! SEARCH HASHTAG? #jobs #sydney Short URLs – who do you use? API - We can integrate! Automate the process where possible. Use CRM/RMS/ATS ROI – CTR % Page Copyright © 2009 Recruitment Directory Pty Ltd
  5. Twitter – Posting Content Are you automating the process? Integration points Data flow Multiple profile management Page Copyright © 2009 Recruitment Directory Pty Ltd
  6. Twitter – Data Collection What data should we collect? Privacy/Legal issues? Who owns the data? Store in CRM/ATS? Page Copyright © 2009 Recruitment Directory Pty Ltd
  7. Back to Webpage/App oAuth Page Copyright © 2009 Recruitment Directory Pty Ltd
  8. Page Copyright © 2009 Recruitment Directory Pty Ltd
  9. Twitter Page Copyright © 2009 Recruitment Directory Pty Ltd
  10. Facebook – Site Updates Twitter like tagging @ and then start writing your friends name. (Auto complete) Facebook has become too bloated. Released ‘lite’ version. No apps or distractions. Page Copyright © 2009 Recruitment Directory Pty Ltd
  11. Facebook - Posting Content Page Copyright © 2009 Recruitment Directory Pty Ltd
  12. Searching for Candidates Find Friends http://www.facebook.com/find-friends/ Header search bar Search for users by company Search for users by degree/ school/university Search for users by name (part of) or email Page Copyright © 2009 Recruitment Directory Pty Ltd
  13. Facebook Directory – People Facebook Directory http://www.facebook.com/directory/ Page Copyright © 2009 Recruitment Directory Pty Ltd
  14. Marketplace Facebook Marketplace http://www.facebook.com/marketplace/ http://www.recruitmentdirectory.com.au/Blog/facebook-marketplace-now-powered-by-oodle-a130.html Page Copyright © 2009 Recruitment Directory Pty Ltd
  15. What are others doing? <ul><li>Embracing Social Networking </li></ul><ul><li>Creating Groups & Events – connecting users </li></ul><ul><li>Creating Applications </li></ul><ul><li>Using Pages to promote products or services </li></ul><ul><li>Using Facebook as a Research tool </li></ul>Page Copyright © 2009 Recruitment Directory Pty Ltd
  16. What data can we collect from users profile? Collect data via Application or Facebook Connect How often to pull user data to update database? Page Copyright © 2009 Recruitment Directory Pty Ltd
  17. Facebook Connect <ul><li>One-click login and authorisation </li></ul><ul><li>Privacy and Security Controls </li></ul><ul><li>Increase engagement </li></ul><ul><li>Distribution Network </li></ul><ul><li>Access to Facebook Platform </li></ul>Integrating Facebook Connect with your Job Board http://www.recruitmentdirectory.com.au/Blog/integrating-facebook-connect-with-your-job-board-a139.html Page Copyright © 2009 Recruitment Directory Pty Ltd
  18. Facebook Connect Seamlessly connect a users Facebook account and information with your site (increase users/signup on your website) Connect and find their friends who also use your site (provide a social aspect - friends invite friends) Share information and actions on your site with their friends on Facebook (word of mouth promotion - free publicity) Page Copyright © 2009 Recruitment Directory Pty Ltd
  19. Facebook Applications Tabs Jobs, content via RSS No manual Input! Page Copyright © 2009 Recruitment Directory Pty Ltd
  20. Application Directory Facebook Application Directory http://www.facebook.com/apps/directory.php <ul><li>Verification </li></ul><ul><li>You don’t have to verify an application </li></ul><ul><li>Each app USD $375 </li></ul><ul><li>Students/Non Profit USD $175 </li></ul>Page Copyright © 2009 Recruitment Directory Pty Ltd
  21. Page Copyright © 2009 Recruitment Directory Pty Ltd
  22. Where are you headed? <ul><li>Be a leader, not a follower </li></ul><ul><li>Understand the medium </li></ul><ul><li>Identify your target market </li></ul><ul><li>Create integration not fragmentation </li></ul><ul><li>Engage with users! </li></ul><ul><li>Manage your reputation </li></ul><ul><li>360 Degrees of Technology </li></ul><ul><li>ROI, Feedback, Comments </li></ul><ul><li>Work smarter, not harder! </li></ul>Page Copyright © 2009 Recruitment Directory Pty Ltd
  23. Final Say <ul><li>There will always be hype - what goes up, must go down </li></ul><ul><li>Be transparent , honest and open </li></ul><ul><li>Start small … “build the foundation and then start adding bricks” </li></ul><ul><li>Refer all links, jobs, content back to your website </li></ul><ul><li>Conversation - Engage with users </li></ul><ul><li>Devote enough time to maintain your social networking presence. Don’t think everyone will visit your profiles </li></ul><ul><li>Are you monitoring your competitors? </li></ul><ul><li>Use social networks as a sourcing tool to reach passive candidates and for hard to fill positions. </li></ul><ul><li>Be approachable for job seekers, potential recruits and clients </li></ul>Page Copyright © 2009 Recruitment Directory Pty Ltd

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