How does the Web 2.0 phenomenon affect your Internet marketing? This presentation will show you how the Internet has changed, and how you have to change your marketing strategy to bring more people to your Web site. More at http://gihanperera.com
2. The Internet Has Changed (or so we keep being told) “ Not only did we fail to imagine what the Web would become, we still don’t see it today!” – Chris Anderson, Wired magazine The first ten years of commercial Internet were a warm-up act for what is about to happen.” – Morgan Stanley/Mary Meeker “ Only 40% of the Web is commercial. The rest runs on duty or passion.” – Kevin Kelly
3. and even … “ If your target audience isn’t listening, it’s not their fault, it’s yours.” – Seth Godin, author “ Web 2.0 is made entirely of pretentious self-serving morons.” – Max Irwin “ We must act quickly and decisively… The next sea change is upon us.” – Bill Gates
6. The Way It Used To Work (a four-step process) Build a shop to take online orders
7. The Way It Used To Work (a four-step process) Write sales letters to persuade them to buy Build a shop to take online orders
8. The Way It Used To Work (a four-step process) Create free content to add value Write sales letters to persuade them to buy Build a shop to take online orders surveys photos audio clips articles video clips
9. The Way It Used To Work (a four-step process) Get as many links as possible from other Web sites Create free content to add value Write sales letters to persuade them to buy Build a shop to take online orders Google ad directory SEO affiliate link exchange banner ad surveys photos audio clips articles video clips
12. Some of it remains the same, but there’s an important difference …
13. What You MUST DO NOW (still a four-step process) You still build the shop …
14. What You MUST DO NOW (still a four-step process) You still write the sales letters … You still build the shop …
15. What You MUST DO NOW (still a four-step process) You still create the free content … You still write the sales letters … You still build the shop … surveys photos audio clips articles video clips
16. What You MUST DO NOW (still a four-step process) But now you PUSH content out to the world You still create the free content … You still write the sales letters … You still build the shop … Google Reader iPod inbox surveys photos audio clips articles video clips
19. How do they know you’re an expert? They used to go to your Web site to find out But now you have to convince them before they ever get to your Web site
35. Subscribe FREE at www.GihanPerera.com “ Start before you’re ready. The future is theirs who take the first step when the path is new, the journey long and the horizon far from home .” – Gihan Perera