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Twitter for Business


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An introduction on what twitter is about, why it is effective for business and the tools available to maximize it's potential.

Published in: Technology, Business

Twitter for Business

  1. 1. © 2009 Site-Seeker, Inc. Social Media For Business Kathy Hokunson Regional Sales Manager & Dan Salamone Marketing & Communications Coordinator
  2. 2. © 2009 Site-Seeker, Inc. Officially Social Media is “an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, video and audio.”
  3. 3. © 2009 Site-Seeker, Inc. © 2009 Site-Seeker, Inc. The premise of social media marketing and PR is engaging the consumer in conversation in a way that provides mutual benefit. From: Marketing Sherpa 2009 Social Media and PR Benchmark Guide
  4. 4. © 2009 Site-Seeker, Inc. © 2009 Site-Seeker, Inc. Why is Social Media Important? Socialnomics The Social Media Revolution
  5. 5. © 2009 Site-Seeker, Inc. © 2009 Site-Seeker, Inc. 13 hours : The amount of video uploaded to YouTube every minute 412.3 years: The amount of time it would take to watch every video on YouTube 100,000,000: The amount YouTube videos watched every day 1382%: The monthly growth rate of twitter users January – February 2009 3,000,000: The average number of tweets on every day 5,000,000,000: The number of mins. spent on facebook every day
  6. 6. © 2009 Site-Seeker, Inc. © 2009 Site-Seeker, Inc. Social Media is: 1. Public Relations 2. Customer Service 3. Loyalty Building 4. Collaboration 5. Networking 6. Customer Acquisition
  7. 7. © 2009 Site-Seeker, Inc. © 2009 Site-Seeker, Inc.
  8. 8. © 2009 Site-Seeker, Inc. Social Media Sites
  9. 9. © 2009 Site-Seeker, Inc. How do you market & sell? Push OR Pull Creative OR Directive Outbound OR Inbound Which has a higher close rate?
  10. 10. © 2009 Site-Seeker, Inc. Ultimately it is ALL about gaining . . . AUTHORITY LEADERSHIP TRUST
  11. 11. © 2009 Site-Seeker, Inc. Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). From: Wikipedia
  12. 12. © 2009 Site-Seeker, Inc. 2 „What‘s the latest news (about that company)?“ • PR / Corporate communications • Demonstrate expertise by sharing knowledge Business Uses Informational 4 „Fresh bread just out of oven now“ Automatic • Data Push and Automated Interaction with Customers / Customer Systems Business Uses 3 „What are you missing?“ Promotional Business Uses • Channel for new form of promotion • Organise / Promote Events 1 „What has your attention?“ („What are you doing?“) • Monitoring & Customer Service • Market research • Emotional bond B2C, B2E, E2E Business Uses Personal Types of Twitter Communication
  13. 13. © 2009 Site-Seeker, Inc. We asked a question . . . . We got an answer . . .
  14. 14. © 2009 Site-Seeker, Inc. We wanted people to know . . . And it worked ! TRAFFIC: 195 Clicks
  15. 15. © 2009 Site-Seeker, Inc. How does it work? • Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. • The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from • Twitter works equally well from your desktop or mobile phone
  16. 16. © 2009 Site-Seeker, Inc. Getting Started:
  17. 17. © 2009 Site-Seeker, Inc. Bio SEO, SEM, PPC for B2B w/focus on Manufacturing. Married Mom of 2 Teens, running freak, completed 1 marathon and 2 half marathons. Create your identity: Keep it simple, you want to build the recognition of your online persona and carry it through each social media platform Build your profile,COMPLETELY : Tell them who you are professionally AND personally
  18. 18. © 2009 Site-Seeker, Inc. Build your community by Following relevant accounts • Following somebody means you’ve subscribed to their tweets • To find people talking about your company or topics in your field, use • When you find a good candidate, look under their picture for the Follow button • You can also choose to interact without following an account, just send them a tweet
  19. 19. © 2009 Site-Seeker, Inc. Build your community . . . Search Twitter for key terms and phrases
  20. 20. © 2009 Site-Seeker, Inc. Search for local “Tweeps”
  21. 21. © 2009 Site-Seeker, Inc.
  22. 22. © 2009 Site-Seeker, Inc. Managing your tweets, your community and your goals / objectives:
  23. 23. © 2009 Site-Seeker, Inc. Let’s get started . . . Define your objectives •What are your goals •Who do you want to reach •Is it personal, professional or both •How often can you consistently interact •Why type of information do you wish to share
  24. 24. © 2009 Site-Seeker, Inc. Key terms… • A DM or direct message is a private message on Twitter • RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit • Trending topics are the most-discussed terms on Twitter at any given moment • @username is a public message to or about an individual on Twitter • A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic • Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically
  25. 25. © 2009 Site-Seeker, Inc. What to say … • Build relationships on Twitter • Listen for comments about you • Respond to comments and queries • Ask questions Build Your Authority • Post links that are informational and informative specific to your objectives • RT (Retweet) messages you would like to share that support your goals and engage people you want to interact with: prospects, clients, peers • Sprinkle in your promotional information, case studies, blogs • Use a friendly, casual tone • Don’t spam people
  26. 26. © 2009 Site-Seeker, Inc. Resources for What to say … • RSS Feeds to industry blogs, news • Google News Feeds • Industry Related Associations
  27. 27. © 2009 Site-Seeker, Inc. Managing the resources… • igoogle • social bookmarking • saving and organizing to favorites
  28. 28. © 2009 Site-Seeker, Inc. Tools to help… is one of the many tools that allows you to “queue” up tweets
  29. 29. © 2009 Site-Seeker, Inc. Twitter Resources & Tools
  30. 30. © 2009 Site-Seeker, Inc. Thank You Kathy Hokunson Follow me @katiehoke @siteseekerinc @FuZionMarketing