Waiting For The World To Change

Waiting on The
World To Change
Engage your audience with Universal Design

John Slatin Access University 2009
Thursday, October 8, 2009

Why This
Presentation Now?


Why This
Presentation Now?
The culmination of 3 things

Last Year At Access U
We Met Molly Mahoney

The movie is about her feeling stuck

This is Julian.


This is Julian.
What’s Excess Ability?


This is Julian.
What’s Accessibility?


More Questions
What Was His Name?


More Questions
What Was His Name?

Did that guy ever get
what he needed?


This is Julian.
Then what’s
the point of all
those rules?

In all seriousness he
had a very valid point.


The seven principles of
universal design
Equitable
Use
Size & Space Flexible
Appropriate Use

Low
Simple &
Physical
Intuitive
Effort

Tolerance Perceptible
For Error Information


universal design
Equitable
Use
because it Size & Space
Appropriate
Flexible
Use
allowed me to
use examples Low
Simple &
that people could Physical
Effort
Intuitive
relate to that
weren’t digital Tolerance
For Error
Perceptible
Information


Things I kept hearing or saying
There is a reason for everything but its not that
tool you are using to check your work...
Kelsey Ruger


Kelsey Ruger

It’s Not About A Checklist...
Whitney Quesenberry


Kelsey Ruger

It’s Not About A Checklist...
Whitney Quesenberry

It has to be baked in...
Martha Stewart

idea marathonas a method we use to improve processes


When will we get a chance to...


universal design

Equitable
Use
Size & Space Flexible
Appropriate Use

Low
Simple &
Physical
Intuitive
Effort

Tolerance Perceptible
For Error Information


Waiting On The
World To Change
John Mayer


The song focuses on his generations’

inaction in regard to current

world conditions


Well, I'll just watch American Idol because I know if I were engaged in
changing anything for the better, or the better as I see it, it would go
unnoticed or be completely ineffective. A lot of people have that feeling

John Mayer


powerless
Have you ever felt

to take the necessary actions for
positive change?


Have you ever felt

like this?


over time we got techniques and guidelines to

improve
accessibility wcag 2.0

wcag 1.0
css
but that really wasn’t
html enough

the techniques tell us

how-to
make things accessible

instead of

why
we make things accessible

businesses
are about more than
financials & accounting

accessibility is about more than
rules & techniques


Have you noticed that
the world is changing?


nically
We are more tech
edgoint
wlother p bliseory
eain h t
noany
k than


n e
lo
a y
ills ke
e sk the ss
d ’t
n en ucc
r r
a a e
Le re s
f utu
to

technology
Sometimes

makes it harder to make things
accessible


in fact...
we start to
lose focus
of the things that matter.


Decisions and processes built completely on
rules & techniques
instead of the

user


Clearly
the way things work
is broken


What does all this mean?


We should teach the why and
the how of accessibility.


We should be teaching that
universal design is more than
the technical bits we learn


3 myths
& misc
oncep
tions


Myth:
The company
won’t let me do
what I need to
do.


Truth:
You are the company


Myth:
My skills matter most.


Truth:
Your skill may
very well be an
achilles heel if
it’s all you
depend on.

Myth: works just
Our process
fine thank you very much.

Truth:
The fordist model of
management and projects
doesn’t work in this
environment.


Business projects aren’t part of a
newtonian machine of mechanical laws.

an t It’s
I t’s . I abou les
ism d inven t
r ru n
gan
or es an adop
tion, e
ew d o
F
liv thes tion
and base rial
rea flexi st
b bility indu els
mod

The old rules don’t convert well in an age
of service, information and technology

Making It Holistic
Strategy (the what) Operational (the how)

Principles People

Desire Needs Tools Process

Accessibility Goes Here Techniques Go Here


The Basic Steps Toward Engaging Your Audience

2:
p 1: t tep Step
Ste wha S n Don’ 3:
t Lear al t fo
rge hink s cus
Fo niver on t
yo u t sign. U ign mech he
e
t d Des anica
abou l.

: Ste
p 4 p 5:
Ste e Go 6:
r Bey tep nd
Mo s on Alt, ond S
asi an HT h a
ph h and ML Teac at.
em e t epe
pe opl ons. CSS R
i
so lut


What else should
you do?


n is
desig t.
rsal even
nive t an
ng u s no
raci ces
emb a pro
eally it is
to r that
key ing
The tand
unders

Don’t let accessibili
ty be an afterthought.

Use a story to tell your
story, facts aren’t always as
impactful.ies a
rd. Stor
re more
e on boa people.
eopl for most
get p gful
ry to eanin
a sto nd m
Use ful a
impact

Belief is as important as skill.. maybe more.


Be Committed

You can't expect employees to believe lofty goal that you don't
believe in and commit to first. Not committing to the steps needed
to put the advice into action will result in very little progress.


Thanks Again!
Kelsey Ruger
http://www.twitter.com/themoleskin
http://www.linkedin.com/in/kelseyruger
http://www.themoleskin.com
kelsey@themoleskin.com


Waiting For The World To Change

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