The power of observation. How an idea spark just from an observation. Guiding through step by step.

1. LEARNING
Msc IPD 2013
- 1324567 -
TO LOOK
TPO 5

2. Contents of ebook
1) Project Outline
Personal Project
6) Initial Idea Generation
5) Visual Brief
a) Rapid Visualisation
Skills Exercises
3) Affinity Mapping
8) Communication Drawing
c) Foam Modelling
2) Product Stories - Design Museum
7) Visual Language Research
b) Sketch Modelling
4) Project Idea Generation
9) Experience Prototype
10) Role Play
11) Co-design
12) Revised Design Proposal -
Brief & Storyboard

3. PROJECT OUTLINE

4. Project Outline - Handheld Products
Explore the opportunities and needs for handheld products
through observational research // Identify and develop a range
of possible design opportunities // Build a visual picture that
illustrates your project direction // Explore visual language
to develop your design // develop a design proposal through
sketching, storyboards, model making, role play and co-
design.
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5. PRODUCT STORIES 1

6. Anglepoise, once
synonymous with
precision engineering
and quality

7. George Carwardine (1887-1948)
Automotive Mechanical Engineer
The mechanical part of anglepoise lamp
vehicle suspension at that time period
Inspired by the constant tension principle of
human limbs
Carwardine designed a new type of spring which
could be moved easily in every direction yet could
also remain rigid when held in position

8. The structure allows
user to adjust the
lamp in almost any
Other product that also
lamp
The original design was intended for industrial use
before the designer realize the potential in other
areas

9. PRODUCT STORIES 2

10. Valentine typewriter is
for any place except
an office

11. Ettore Sottsass
Architect and Designer
A new portable, red and made of ABS. Demolish
prejudice towards machine using pop art styling
The general idea is that a portable typewriter is
no longer a special object, but an everyday tool
like a pencil
the handle is attached to the machine and not
to the bucket; you thus carry the machine with
the bucket attached to it.
Even the advertisement is
provocative by showing
people using it at the
beach

12. introduced a measure of fun and humour to an
area that had long taken itself too seriously
It presaged what Jonathan Ive try to
achieved in the late 1990s with coloured
Glossy, sexy and desirable : territory that the
Valentine was meant to occupy

13. OBSERVATION

14. people with
food on
the go

15. people with
their bags
opened

16. people with
multiple
task

17. hand full
with
groceries

18. AFFINITY MAPPING

19. Carry a lot of bags over time can
hurt the user hand
HAND FULL WITH
GROCERIES
Groceries will mix up in the
plastic bag. Can damage soft
item like fruits or eggs
Pressure over time will easily
break the plastic
to carry than their groceries

20. FOOD ON THE GO
Using both hand to eat
All of the food have their own
packaging. Some packaging
hold the food so the user can
eat directly
Using utensil : fork, to eat
Some of the food packaging
can be recycle
Multitask while eating : holding

21. BRAINSTORMING

22. tool to assist carry bags
who
when
why
where
feature
material
university student
busy life
young
fun healthy
housewife
scooter
walking aid
environmental friendly
reusable bag
leather
abs plastic
alluminium
shoppaholic
art student
sportsman
postman
doing groceries
shopping
year end sale
easy to carry
lots of bags
save time shopping
complex
market
supermarket

23. VISUAL BRIEF

24. WHO - university student, art & design student

25. WHERE - shopping mall,groceries shop

26. WHY - easy to carry groceries

27. WHEN - when doing groceries, whenever sale

28. WHAT- shopping cart, portable shopping trolley

29. WHERE ELSE - collecting letters, year end sale

30. SINGLE SENTENCE BRIEF

31. Design a tool to assist student
carry bags when doing groceries

32. IDEA SKETCHES

36. INITIAL STORYBOARD

38. TWO SENTENCE BRIEF

39. Design a tool to assist student
carry bags when doing groceries.

40. VISUAL LANGUAGE

41. FORM
Inspired by
scooter + bag
a new kind shopping trolley.
introduce a measure of fun &
healthy .

42. AFFORDANCE

43. MATERIAL & TEXTURE

44. ERGONOMIC
can transform depend on
the user suitability.

45. COMMUNICATION DRAWING

47. EXPERIENCE PROTOTYPE

49. ROLE PLAY

50. 23 years
University student
Grocery day

51. CO-DESIGN

52. WHO WHAT WHERE
WHEN WHERE ELSE
University student
Art student
Housewive
Postman
School student
Sports man
Doing groceries
Shopping complex
Market
Super market
School
University
Doing groceries
Shopping
Year end sale
Car boot sale
Going to school
Tour in campus
Airport
City mobility
Park
Tool to carry things
Easy to operate
Fun and healthy
Faster
Shopping trolley
Scooter
Mobility
Carrier

53. use more than one bag
create an attachment that
can hold the bag. It also
can be hidden
create a lock mechanism like
as umbrella
create a part to hang extra
part of the handle
create a part like a basket
which can be attach and

54. REVISED BRIEF & STORYBOARD

55. Introduce a measure of fun and healthy
to the area which had long associated
with elder people and boring design.

57. SKILL EXERCISES

59. Sk etch Modelling

60. Fo am Modelling