Hi, I’m David.




Friday, October 9, 2009
Hi, I’m David.




Friday, October 9, 2009
Hi, I’m David.




Friday, October 9, 2009
Friday, October 9, 2009
Friday, October 9, 2009
Investor/Advisor to 55 startups
          $30M+ raised



Friday, October 9, 2009
Friday, October 9, 2009
Friday, October 9, 2009
The beginning:
                            Grab me.




Friday, October 9, 2009
Friday, October 9, 2009
Friday, October 9, 2009
Friday, October 9, 2009
Friday, October 9, 2009
Friday, October 9, 2009
Tell me quickly
                            what you do
                                 and
                          why...
Make it painfully obvious that
   I should pay attention.

                          How?


Friday, October 9, 2009
Establish credibility




Friday, October 9, 2009
Example: Vanilla




Friday, October 9, 2009
Friday, October 9, 2009
"By the time I had analyzed my 1,000th disk head
                crash, I figured someone should fix the problem. It
     ...
A startling fact




Friday, October 9, 2009
A quick personal story




Friday, October 9, 2009
Example: Take Comics




Friday, October 9, 2009
Friday, October 9, 2009
Contradict conventional wisdom




Friday, October 9, 2009
Others?




Friday, October 9, 2009
Make me laugh




Friday, October 9, 2009
Play on a known fear




Friday, October 9, 2009
Be appropriately different




Friday, October 9, 2009
Friday, October 9, 2009
Make me think.

     (and so on, there are dozens more)



Friday, October 9, 2009
Friday, October 9, 2009
How do you like this?

   "Mega Technologies provides network management tools
   that ensure network safety and reliabili...
How do you like this?

   "Mega Technologies provides network management tools
   that ensure network safety and reliabili...
"On Tuesday, May 14, 1998, eBay went down for 2 days. It
      was my job to get it back up. I spent 48 hours with no slee...
The middle:
                           Show me.



Friday, October 9, 2009
Show, don’t tell.




Friday, October 9, 2009
“We make software that analyzes
        dozens of Internet sites and displays
           useful statistics about artists.”...
Illuminate the problem




Friday, October 9, 2009
Explain the pain.




Friday, October 9, 2009
Twist the knife.




Friday, October 9, 2009
Show the solution.




Friday, October 9, 2009
Example: Next Big Sound




Friday, October 9, 2009
Friday, October 9, 2009
The end:
                          Ask me.



Friday, October 9, 2009
Almost every “presentation” (in the
         business world) is given in order to
            accomplish one simple thing....
Get another meeting.




Friday, October 9, 2009
End with a call to action.




Friday, October 9, 2009
Back to the Next Big Sound




Friday, October 9, 2009
Some Final Thoughts



Friday, October 9, 2009
People will listen or read.
                           They will not do both.




Friday, October 9, 2009
About Bullet Points
      •Stay away from bullet points.
      •64% of studies conclude that most statistics
      are mad...
Bullet points.
            The best slides enhance what you’re saying.




Friday, October 9, 2009
Be specific, not general.




Friday, October 9, 2009
Don’t use non-words. Generic
                    language can be deadly.




Friday, October 9, 2009
Don’t lie.
              By the way, exaggeration is lying.




Friday, October 9, 2009
Don’t rely on things outside of
                          your control.




Friday, October 9, 2009
I’m really only going to
                  remember two or three things
                            you said.




Friday, ...
Beat me over the head with
                               your key points.




Friday, October 9, 2009
Singing at Carnegie Hall isn’t easy.




Friday, October 9, 2009
Let’s watch some pitches.




Friday, October 9, 2009
Homework!




Friday, October 9, 2009
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BDW: How To Pitch Your Ideas

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David Cohen describes tips for pitching business ideas. Some ideas from BIll Warner and Richard Dale.

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BDW: How To Pitch Your Ideas

  1. 1. Hi, I’m David. Friday, October 9, 2009
  2. 2. Hi, I’m David. Friday, October 9, 2009
  3. 3. Hi, I’m David. Friday, October 9, 2009
  4. 4. Friday, October 9, 2009
  5. 5. Friday, October 9, 2009
  6. 6. Investor/Advisor to 55 startups $30M+ raised Friday, October 9, 2009
  7. 7. Friday, October 9, 2009
  8. 8. Friday, October 9, 2009
  9. 9. The beginning: Grab me. Friday, October 9, 2009
  10. 10. Friday, October 9, 2009
  11. 11. Friday, October 9, 2009
  12. 12. Friday, October 9, 2009
  13. 13. Friday, October 9, 2009
  14. 14. Friday, October 9, 2009
  15. 15. Tell me quickly what you do and why I should care. Friday, October 9, 2009
  16. 16. Make it painfully obvious that I should pay attention. How? Friday, October 9, 2009
  17. 17. Establish credibility Friday, October 9, 2009
  18. 18. Example: Vanilla Friday, October 9, 2009
  19. 19. Friday, October 9, 2009
  20. 20. "By the time I had analyzed my 1,000th disk head crash, I figured someone should fix the problem. It wasn't until after MIT that I finally got the right idea: a head that flies on a cushion of air. Maxtor and IBM have both tested our heads, and cannot make them crash. Our company, Air Disk, has 20 people, has been shipping heads for two years, and is profitable. We're looking for our first venture round." Friday, October 9, 2009
  21. 21. A startling fact Friday, October 9, 2009
  22. 22. A quick personal story Friday, October 9, 2009
  23. 23. Example: Take Comics Friday, October 9, 2009
  24. 24. Friday, October 9, 2009
  25. 25. Contradict conventional wisdom Friday, October 9, 2009
  26. 26. Others? Friday, October 9, 2009
  27. 27. Make me laugh Friday, October 9, 2009
  28. 28. Play on a known fear Friday, October 9, 2009
  29. 29. Be appropriately different Friday, October 9, 2009
  30. 30. Friday, October 9, 2009
  31. 31. Make me think. (and so on, there are dozens more) Friday, October 9, 2009
  32. 32. Friday, October 9, 2009
  33. 33. How do you like this? "Mega Technologies provides network management tools that ensure network safety and reliability no matter where the equipment is installed. Using advanced software, our tools allow network managers to remotely diagnose and configure user systems." Friday, October 9, 2009
  34. 34. How do you like this? "Mega Technologies provides network management tools that ensure network safety and reliability no matter where the equipment is installed. Using advanced software, our tools allow network managers to remotely diagnose and configure user systems." BLECH! Oh yeah? How would you say it? Friday, October 9, 2009
  35. 35. "On Tuesday, May 14, 1998, eBay went down for 2 days. It was my job to get it back up. I spent 48 hours with no sleep, and said, ‘never again.’ I started Mega Technologies to build the tools and technology to keep the world’s largest sites from ever crashing. eBay uses us, and so does CNN.” Friday, October 9, 2009
  36. 36. The middle: Show me. Friday, October 9, 2009
  37. 37. Show, don’t tell. Friday, October 9, 2009
  38. 38. “We make software that analyzes dozens of Internet sites and displays useful statistics about artists.” Friday, October 9, 2009
  39. 39. Illuminate the problem Friday, October 9, 2009
  40. 40. Explain the pain. Friday, October 9, 2009
  41. 41. Twist the knife. Friday, October 9, 2009
  42. 42. Show the solution. Friday, October 9, 2009
  43. 43. Example: Next Big Sound Friday, October 9, 2009
  44. 44. Friday, October 9, 2009
  45. 45. The end: Ask me. Friday, October 9, 2009
  46. 46. Almost every “presentation” (in the business world) is given in order to accomplish one simple thing. Do you know what it is? Friday, October 9, 2009
  47. 47. Get another meeting. Friday, October 9, 2009
  48. 48. End with a call to action. Friday, October 9, 2009
  49. 49. Back to the Next Big Sound Friday, October 9, 2009
  50. 50. Some Final Thoughts Friday, October 9, 2009
  51. 51. People will listen or read. They will not do both. Friday, October 9, 2009
  52. 52. About Bullet Points •Stay away from bullet points. •64% of studies conclude that most statistics are made up. Just as often, people will choose to read instead of listening to you. •According to Gartner, bullet points suck. •Right now, you are reading. But are you also listening? Because that’s really hard to do. •Making people choose to either read or listen is generally a bad idea. •What is the fastest land animal? •This page has way too much stuff on it. Friday, October 9, 2009
  53. 53. Bullet points. The best slides enhance what you’re saying. Friday, October 9, 2009
  54. 54. Be specific, not general. Friday, October 9, 2009
  55. 55. Don’t use non-words. Generic language can be deadly. Friday, October 9, 2009
  56. 56. Don’t lie. By the way, exaggeration is lying. Friday, October 9, 2009
  57. 57. Don’t rely on things outside of your control. Friday, October 9, 2009
  58. 58. I’m really only going to remember two or three things you said. Friday, October 9, 2009
  59. 59. Beat me over the head with your key points. Friday, October 9, 2009
  60. 60. Singing at Carnegie Hall isn’t easy. Friday, October 9, 2009
  61. 61. Let’s watch some pitches. Friday, October 9, 2009
  62. 62. Homework! Friday, October 9, 2009

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