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Hi, I’m David.




Friday, October 9, 2009
Hi, I’m David.




Friday, October 9, 2009
Hi, I’m David.




Friday, October 9, 2009
Friday, October 9, 2009
Friday, October 9, 2009
Investor/Advisor to 55 startups
          $30M+ raised



Friday, October 9, 2009
Friday, October 9, 2009
Friday, October 9, 2009
The beginning:
                            Grab me.




Friday, October 9, 2009
Friday, October 9, 2009
Friday, October 9, 2009
Friday, October 9, 2009
Friday, October 9, 2009
Friday, October 9, 2009
Tell me quickly
                            what you do
                                 and
                          why I should care.


Friday, October 9, 2009
Make it painfully obvious that
   I should pay attention.

                          How?


Friday, October 9, 2009
Establish credibility




Friday, October 9, 2009
Example: Vanilla




Friday, October 9, 2009
Friday, October 9, 2009
"By the time I had analyzed my 1,000th disk head
                crash, I figured someone should fix the problem. It
                wasn't until after MIT that I finally got the right idea: a
                head that flies on a cushion of air. Maxtor and IBM
                have both tested our heads, and cannot make them
                crash. Our company, Air Disk, has 20 people, has
                been shipping heads for two years, and is profitable.
                We're looking for our first venture round."




Friday, October 9, 2009
A startling fact




Friday, October 9, 2009
A quick personal story




Friday, October 9, 2009
Example: Take Comics




Friday, October 9, 2009
Friday, October 9, 2009
Contradict conventional wisdom




Friday, October 9, 2009
Others?




Friday, October 9, 2009
Make me laugh




Friday, October 9, 2009
Play on a known fear




Friday, October 9, 2009
Be appropriately different




Friday, October 9, 2009
Friday, October 9, 2009
Make me think.

     (and so on, there are dozens more)



Friday, October 9, 2009
Friday, October 9, 2009
How do you like this?

   "Mega Technologies provides network management tools
   that ensure network safety and reliability no matter where
   the equipment is installed. Using advanced software, our
   tools allow network managers to remotely diagnose and
   configure user systems."




Friday, October 9, 2009
How do you like this?

   "Mega Technologies provides network management tools
   that ensure network safety and reliability no matter where
   the equipment is installed. Using advanced software, our
   tools allow network managers to remotely diagnose and
   configure user systems."

   BLECH!

   Oh yeah? How would you say it?




Friday, October 9, 2009
"On Tuesday, May 14, 1998, eBay went down for 2 days. It
      was my job to get it back up. I spent 48 hours with no sleep,
      and said, ‘never again.’ I started Mega Technologies to build
      the tools and technology to keep the world’s largest sites from
      ever crashing. eBay uses us, and so does CNN.”




Friday, October 9, 2009
The middle:
                           Show me.



Friday, October 9, 2009
Show, don’t tell.




Friday, October 9, 2009
“We make software that analyzes
        dozens of Internet sites and displays
           useful statistics about artists.”




Friday, October 9, 2009
Illuminate the problem




Friday, October 9, 2009
Explain the pain.




Friday, October 9, 2009
Twist the knife.




Friday, October 9, 2009
Show the solution.




Friday, October 9, 2009
Example: Next Big Sound




Friday, October 9, 2009
Friday, October 9, 2009
The end:
                          Ask me.



Friday, October 9, 2009
Almost every “presentation” (in the
         business world) is given in order to
            accomplish one simple thing.

                          Do you know what it is?



Friday, October 9, 2009
Get another meeting.




Friday, October 9, 2009
End with a call to action.




Friday, October 9, 2009
Back to the Next Big Sound




Friday, October 9, 2009
Some Final Thoughts



Friday, October 9, 2009
People will listen or read.
                           They will not do both.




Friday, October 9, 2009
About Bullet Points
      •Stay away from bullet points.
      •64% of studies conclude that most statistics
      are made up. Just as often, people will choose
      to read instead of listening to you.
      •According to Gartner, bullet points suck.
      •Right now, you are reading. But are you also
      listening? Because that’s really hard to do.
      •Making people choose to either read or listen
      is generally a bad idea.
      •What is the fastest land animal?
      •This page has way too much stuff on it.
Friday, October 9, 2009
Bullet points.
            The best slides enhance what you’re saying.




Friday, October 9, 2009
Be specific, not general.




Friday, October 9, 2009
Don’t use non-words. Generic
                    language can be deadly.




Friday, October 9, 2009
Don’t lie.
              By the way, exaggeration is lying.




Friday, October 9, 2009
Don’t rely on things outside of
                          your control.




Friday, October 9, 2009
I’m really only going to
                  remember two or three things
                            you said.




Friday, October 9, 2009
Beat me over the head with
                               your key points.




Friday, October 9, 2009
Singing at Carnegie Hall isn’t easy.




Friday, October 9, 2009
Let’s watch some pitches.




Friday, October 9, 2009
Homework!




Friday, October 9, 2009

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BDW: How To Pitch Your Ideas