1. Facebook for Real Estate: How to Grow Your Bottom Line Using Facebook Dave & Carrie Kerpen theKbuzz Founders August 19, 2009

7. But with Social Media, the definition of “Friends” has changed drastically

8. Joining the conversation using How a real estate agency can join the conversation through Facebook Fan Pages

9. There are over 250 million users of Facebook, many of whom spend time over 2 hours per day on the site. It’s not just for kids anymore! The most rapidly growing demos on the most rapidly growing social network are women 55+! Targeting opportunities are unparalleled! You can target by: age, zip code, marital status, children, interests, and pets, and hundreds of other keyword categories. Facebook‘s natural virality allows users to endorse your center with the click of a button to hundreds of their friends.

10. How to Make a Facebook Fan Page

11. Click on Advertising Scroll down to the bottom of your homepage and click advertising.

12. Click Pages

13. Click Create a Page

14. Getting Started Select your page category and name. Type in your electronic signature and click Create Page

15. Your Facebook Page This is what your page will look like.

16. Click Edit Information

17. Edit Information Enter your information and click Save Changes.

18. Detailed Information Enter your detailed information and click Save Changes.

19. Click Done Editing

20. Change Profile Picture Move your cursor over to the profile picture and click Change Picture in the top right corner.

21. Click Upload a Picture

22. Choose a Profile Pic / Logo Click Browse and select the picture you want as your profile picture. Then click Open.

23. Click on the “Write Something” Box

24. Enter the Text You Want

25. Landing Page Click on Wall. Then Click on Settings in the top right corner.

26. Landing Page Select which page you would like your landing page to be.

27. Example Landing Page The Welcome Tab landing page was made with an app called FBML (Facebook’s version of HTML)

28. Click Edit Page

29. Edit Page Here you can edit all your applications.

30. Add Applications Reviews Video Photos Events You can also include other free apps like YouTube Box and FBML. Some good paid apps include Home Search.

31. Publish Page When you’re ready, click Publish This Page to make your page visible to the Facebook community.

32. Update Regularly with Engaging Content To fan our new Real Estate Social Media Best Practices page click here: http://thk.bz/D

35. Using Facebook Ads to Target a Local Audience

36. Facebook Ads So You’ve Got A Page, and your ready to advertise Is your town REALLY on Facebook? Here’s how to check…

37. Facebook Ads Let’s make a facebook ad for Bellmarc Realty in NYC

38. Facebook Ads A snapshot of US Facebookers over 18.

39. Facebook Ads A snapshot of those within 25 miles of New York, NY over 18. Hypertarget Buyers and Sellers

40. Some examples of real estate agencies who get it right:

41. Crete Homes They use flickr to post beautiful pictures of homes for sale. http://tr.im/Crete

42. EWM Realtors This Southern Florida Real Estate agency shows great use of the YouTube app. http://tr.im/EWMreal

43. Burnett Realty Burnett Realty uses videos to show off their properties in an interactive way. http://tr.im/Burnett

44. Bellmarc Realty Posts not only listings but also interesting articles about NYC real estate. http://tr.im/Bellmarc

45. iBuy Realty iBuy Realty posts constant updates and gets feedback from fans. http://tr.im/iBuyRealty

46. Dedicated Realty has detailed posts about listings with pictures and even has potential bites right on the page! Dedicated Realty http://tr.im/Dedicated

47. This real estate franchise has a great number of fans and lots of interactions. ERA Real Estate http://tr.im/ERAreal

48. Exotiq Real Estate Exotiq Real Estate has over 1,000 fans and more than 60 photo albums to show off their properties. http://tr.im/Exotiq

49. Island Realty Great use of events and photos. http://tr.im/IslandRealty

50. Great use of Custom Tabs! Sacramento Homes http://tr.im/SacHomes

51. Some things to do first. Research your brand on Facebook. Research your competitors. Look at what you like and what you don’t. Develop your strategic vision. Sketch out what you are looking to do. Who do you want to reach, and what do you want to tell them when they find you! Hint: Get familiar with Static:FBML! Facebook Social Ads: Now you can link them to specific tabs on your public profile! Hint: Test out some HIGHLY targeted ads to minimize cost Link to different TABS!

54. Use Your $25 Free Facebook Ads to Experiment! Coupon Code: http://thk.bz/F Publicize your Real Estate agency with a Facebook ad on us!

55. Thank You! Follow us @thekbuzz on Twitter (Also @carriekerpen and @davekerpen) Fan us @ http://facebook.com/thekbuzz Link in with us @ http://tinyurl.com/kbuzzlink Or, call us anytime @ 718-416-2899