What libraries can learn about reinventing themselves and about advocacy from Apple. Challenging librarians to do visioning for their school district and enchant stakeholders with their vision.

1. Creating a 21st century
library:
recreating ourselves

2. or what we can learn
from

5. Times change

7. Reinvention

8. iPod

9. iPhone
http://arstechnica.com/apple/news/2008/07/two-days-of-iphone-line-waiting-a-sordid-tale.ars

10. iPad
"I haven't been this excited about buying something since I was
eight years old and sent away for the tiny seahorses I saw
advertised in the back of a comic book.” NyTimes' David Carr.
http://www.guardian.co.uk/commentisfree/cifamerica/2010/jan/05/apple-islate-tablet-hype

12. Enchantment
Indispensible versus desired

13. Enchantment hall of
fame

14. the Picture
Introducing a product

15. the Experience
http://www.weegadgets.com/gadgets/mp3-player/behind-the-apple-stores-
decade-of-success.html

16. The Experience
like “great libraries”
people using and trying, learning, interacting

17. the People

18. The Appearance
The atmosphere in the stores is inviting,
approachable, warm, interactive, and
intelligent, in Johnson’s words. “There is no
store detail too small to consider.”
http://www.weegadgets.com/gadgets/mp3-player/behind-the-apple-stores-
decade-of-success.html

19. The signage
Stephen Abrams plea/activity
http://stephenslighthouse.com/2010/12/21/

20. Online spaces
http://www.webdesignerdepot.com/2009/05/apple-vs-microsoft-a-website-usability-study/

21. Customer service

23. Delivering the message
Presentation Zen - 6 Presentation tips from Steve Jobs
http://www.presentationzen.com/presentationzen/

24. Keep it simple (twitter-sized)

25. A word about
antagonists
Hero vs. external antagonist
NOT
internal antagonists
http://www.baselinemag.com/c/a/Business-Intelligence/Presentation-Secrets-of-
Steve-Jobs-392452/

26. Apple tells their story
http://www.youtube.com/watch?
v=DTuKl64_fV8&feature=player_embedded

27. What we can learn
1. Enchantment -- Invite others into your
vision. Offer something new.
2. Create that experience.
3. Tell the story with enthusiasm.
4. Document and share the results.
5. Do it again.

28. Think different.
http://www.youtube.com/watch?v=jULUGHJCCj4

29. Other sources
• Kawasaki, Guy. Enchantment.
• Heath, Chip and Dan. Made to Stick.
• The library blogosphere
• Presentation Zen blog

30. Say thanks.

31. • Carolyn Foote
Westlake High School, Eanes ISD
Austin, Texas
cfoote@eanesisd.net
www.futura.edublogs.org
slides at slideshare.net or
www.eisdworkshops.wikispaces.net

32. Image Credits
• presentationzen.com
• engadget.com
• treehugger.com
• businessinsider.com
• geek.com
• zdnet.com
• arstechnica
• gizmowatch.com
• pophistory.dig.com
• stockchartists.blogspot.com
• flickr: digitaltripuk