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What libraries can learn from Apple about reinvention
 

What libraries can learn from Apple about reinvention

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What libraries can learn about reinventing themselves and about advocacy from Apple.

What libraries can learn about reinventing themselves and about advocacy from Apple.
Challenging librarians to do visioning for their school district and enchant stakeholders with their vision.

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What libraries can learn from Apple about reinvention What libraries can learn from Apple about reinvention Presentation Transcript

  • Creating a 21st century library: recreating ourselves
  • or what we can learn from
  • Times change
  • Reinvention
  • iPod
  • iPhonehttp://arstechnica.com/apple/news/2008/07/two-days-of-iphone-line-waiting-a-sordid-tale.ars
  • iPad "I havent been this excited about buying something since I was eight years old and sent away for the tiny seahorses I saw advertised in the back of a comic book.” NyTimes David Carr.http://www.guardian.co.uk/commentisfree/cifamerica/2010/jan/05/apple-islate-tablet-hype
  • EnchantmentIndispensible versus desired
  • Enchantment hall of fame
  • the PictureIntroducing a product
  • the Experiencehttp://www.weegadgets.com/gadgets/mp3-player/behind-the-apple-stores-decade-of-success.html
  • The Experiencelike “great libraries”people using and trying, learning, interacting
  • the People
  • The AppearanceThe atmosphere in the stores is inviting,approachable, warm, interactive, andintelligent, in Johnson’s words. “There is nostore detail too small to consider.”http://www.weegadgets.com/gadgets/mp3-player/behind-the-apple-stores-decade-of-success.html
  • The signageStephen Abrams plea/activityhttp://stephenslighthouse.com/2010/12/21/
  • Online spaces http://www.webdesignerdepot.com/2009/05/apple-vs-microsoft-a-website-usability-study/
  • Customer service
  • Delivering the messagePresentation Zen - 6 Presentation tips from Steve Jobs http://www.presentationzen.com/presentationzen/
  • Keep it simple (twitter-sized)
  • A word aboutantagonistsHero vs. external antagonistNOTinternal antagonists http://www.baselinemag.com/c/a/Business-Intelligence/Presentation-Secrets-of- Steve-Jobs-392452/
  • Apple tells their storyhttp://www.youtube.com/watch?v=DTuKl64_fV8&feature=player_embedded
  • What we can learn1. Enchantment -- Invite others into your vision. Offer something new.2. Create that experience.3. Tell the story with enthusiasm.4. Document and share the results.5. Do it again.
  • Think different.http://www.youtube.com/watch?v=jULUGHJCCj4
  • Other sources• Kawasaki, Guy. Enchantment.• Heath, Chip and Dan. Made to Stick.• The library blogosphere• Presentation Zen blog
  • Say thanks.
  • • Carolyn Foote Westlake High School, Eanes ISD Austin, Texas cfoote@eanesisd.net www.futura.edublogs.org slides at slideshare.net or www.eisdworkshops.wikispaces.net
  • Image Credits• presentationzen.com• engadget.com• treehugger.com• businessinsider.com• geek.com• zdnet.com• arstechnica• gizmowatch.com• pophistory.dig.com• stockchartists.blogspot.com• flickr: digitaltripuk