1. I went to many stores to uncover
insights and hidden opportunities.
What I found in the end surprised me.

2. It all started with an Apple store, clearly
designed to draw me in.

3. With prominent visual elements
enticing me all the way to the back,

4. And nothing obstructing my path.
So I went in.

5. Apple’s tight and uniform experience
was all around me, even under me.

6. Later, at the Microsoft store, I found
myself negotiating around bad design.
Hi, I’m Bob! How may I
detract from your
experiential flow?

7. The user experience of the products felt
fragmented, too many seams.

8. So I left to visit other stores.
I observed keenly, made many notes,
took many photos, then went home.
Out of nowhere, sometime after dinner,
I had my deepest insight the whole day.
What I found surprised me.

9. You see, I had been thinking deeply all
day about how large corporations try
to entice us to consume for their gain.
And I was turned off by it.
As an immune response, without effort,
I had a spark of an idea for a crowd-
funded platform for regular folks to go
out into the world to do good, any sort
of good. To serve humanity altruistically
with no return on investment expected.

10. Constantly analyzing and thinking
about one domain can lead you to
deep insights in another.
You could be the one to create the next
indiegogo.com!
Thanks and take care.