What Libraries Can Learn from Apple (revised)

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  • What Libraries Can Learn from Apple (revised)

    1. 1. Creating a 21st century library: recreating ourselves
    2. 2. or what we can learn from
    3. 3. Times change
    4. 4. Reinvention
    5. 5. iPod
    6. 6. iPhonehttp://arstechnica.com/apple/news/2008/07/two-days-of-iphone-line-waiting-a-sordid-tale.ars
    7. 7. iPad "I havent been this excited about buying something since I was eight years old and sent away for the tiny seahorses I saw advertised in the back of a comic book.” NyTimes David Carr.http://www.guardian.co.uk/commentisfree/cifamerica/2010/jan/05/apple-islate-tablet-hype
    8. 8. EnchantmentIndispensible versus desired
    9. 9. Enchantment hall of fame
    10. 10. the PictureIntroducing a product
    11. 11. Successes- Next up
    12. 12. Anticipation http://www.digitaltrends.com/mobile/apples-october-4-iphone-5-event-what-to-expect/
    13. 13. Product
    14. 14. the Experiencehttp://www.weegadgets.com/gadgets/mp3-player/behind-the-apple-stores-decade-of-success.html
    15. 15. The Experiencelike “great libraries”people using and trying, learning, interacting
    16. 16. the People
    17. 17. The AppearanceThe atmosphere in the stores is inviting,approachable, warm, interactive, andintelligent, in Johnson’s words. “There is nostore detail too small to consider.”http://www.weegadgets.com/gadgets/mp3-player/behind-the-apple-stores-decade-of-success.html
    18. 18. DesignStephen Abrams plea/activityhttp://stephenslighthouse.com/2010/12/21/
    19. 19. Online spaces http://www.webdesignerdepot.com/2009/05/apple-vs-microsoft-a-website-usability-study/
    20. 20. Customer service
    21. 21. Delivering the messagePresentation Zen - 6 Presentation tips from Steve Jobs http://www.presentationzen.com/presentationzen/
    22. 22. Keep it simple (twitter-sized)
    23. 23. Message over messenger
    24. 24. A word aboutantagonistsHero vs. external antagonistNOTinternal antagonists http://www.baselinemag.com/c/a/Business-Intelligence/Presentation-Secrets-of- Steve-Jobs-392452/
    25. 25. Apple tells their storyhttp://www.youtube.com/watch?v=DTuKl64_fV8&feature=player_embedded
    26. 26. What we can learn1. Enchantment -- Invite others into your vision. Offer something new.2. Create that experience.3. Tell the story with enthusiasm.4. Document and share the results.5. Look ahead. Then do it again.
    27. 27. Think different.http://www.youtube.com/watch?v=jULUGHJCCj4
    28. 28. Other sources• Kawasaki, Guy. Enchantment.• Heath, Chip and Dan. Made to Stick.• The library blogosphere• Presentation Zen blog
    29. 29. Say thanks.
    30. 30. • Carolyn Foote Westlake High School, Eanes ISD Austin, Texas cfoote@eanesisd.net www.futura.edublogs.org slides at slideshare.net or www.eisdworkshops.wikispaces.net
    31. 31. Image Credits• presentationzen.com• engadget.com• treehugger.com• businessinsider.com• geek.com• zdnet.com• arstechnica• gizmowatch.com• pophistory.dig.com• stockchartists.blogspot.com• flickr: digitaltripuk• nypost

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