What libraries can learn from Apple about reinvention

3,812 views

Published on

What libraries can learn about reinventing themselves and about advocacy from Apple.
Challenging librarians to do visioning for their school district and enchant stakeholders with their vision.

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,812
On SlideShare
0
From Embeds
0
Number of Embeds
1,726
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • What libraries can learn from Apple about reinvention

    1. 1. Creating a 21st century library: recreating ourselves
    2. 2. or what we can learn from
    3. 3. Times change
    4. 4. Reinvention
    5. 5. iPod
    6. 6. iPhonehttp://arstechnica.com/apple/news/2008/07/two-days-of-iphone-line-waiting-a-sordid-tale.ars
    7. 7. iPad "I havent been this excited about buying something since I was eight years old and sent away for the tiny seahorses I saw advertised in the back of a comic book.” NyTimes David Carr.http://www.guardian.co.uk/commentisfree/cifamerica/2010/jan/05/apple-islate-tablet-hype
    8. 8. EnchantmentIndispensible versus desired
    9. 9. Enchantment hall of fame
    10. 10. the PictureIntroducing a product
    11. 11. the Experiencehttp://www.weegadgets.com/gadgets/mp3-player/behind-the-apple-stores-decade-of-success.html
    12. 12. The Experiencelike “great libraries”people using and trying, learning, interacting
    13. 13. the People
    14. 14. The AppearanceThe atmosphere in the stores is inviting,approachable, warm, interactive, andintelligent, in Johnson’s words. “There is nostore detail too small to consider.”http://www.weegadgets.com/gadgets/mp3-player/behind-the-apple-stores-decade-of-success.html
    15. 15. The signageStephen Abrams plea/activityhttp://stephenslighthouse.com/2010/12/21/
    16. 16. Online spaces http://www.webdesignerdepot.com/2009/05/apple-vs-microsoft-a-website-usability-study/
    17. 17. Customer service
    18. 18. Delivering the messagePresentation Zen - 6 Presentation tips from Steve Jobs http://www.presentationzen.com/presentationzen/
    19. 19. Keep it simple (twitter-sized)
    20. 20. A word aboutantagonistsHero vs. external antagonistNOTinternal antagonists http://www.baselinemag.com/c/a/Business-Intelligence/Presentation-Secrets-of- Steve-Jobs-392452/
    21. 21. Apple tells their storyhttp://www.youtube.com/watch?v=DTuKl64_fV8&feature=player_embedded
    22. 22. What we can learn1. Enchantment -- Invite others into your vision. Offer something new.2. Create that experience.3. Tell the story with enthusiasm.4. Document and share the results.5. Do it again.
    23. 23. Think different.http://www.youtube.com/watch?v=jULUGHJCCj4
    24. 24. Other sources• Kawasaki, Guy. Enchantment.• Heath, Chip and Dan. Made to Stick.• The library blogosphere• Presentation Zen blog
    25. 25. Say thanks.
    26. 26. • Carolyn Foote Westlake High School, Eanes ISD Austin, Texas cfoote@eanesisd.net www.futura.edublogs.org slides at slideshare.net or www.eisdworkshops.wikispaces.net
    27. 27. Image Credits• presentationzen.com• engadget.com• treehugger.com• businessinsider.com• geek.com• zdnet.com• arstechnica• gizmowatch.com• pophistory.dig.com• stockchartists.blogspot.com• flickr: digitaltripuk

    ×