This document provides an overview of social media and its growing importance. It notes that 2/3 of the global internet population visits social networks and that visiting social sites is now the most popular online activity. The document discusses different social media platforms like blogs, social networks, video and photo sharing sites. It provides stats on the growth and size of platforms like YouTube, Facebook, Flickr, Twitter and LinkedIn. It emphasizes that social media has changed communication from a monologue to a dialogue and discusses best practices for businesses to engage and listen in social conversations.
40. Facebook offers unique analytics Standard Reporting Facebook Enhanced Reporting Engagement report Page report Standard Impression, Clicks, Video Plays Lexicon measures ‘buzz’ and sentiment on Facebook Pulse Data reports the interests of your fans
212. Sue Anstiss 01628 630363sue@promotepr.com @sueanstiss http://uk.linkedin.com/in/sueanstiss www.promotepr.com Grateful thanks for help with my slides to: http://bonafidemarketinggenius.com
Editor's Notes
Research shows that on average person is subject to some 3,000 essentially random pitches per day.Two-thirds of people surveyed said they feel “constantly bombarded” by ads, and 59% said the ads they see have little or no relevance to them.”
Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
Here are a couple of sites that demonstrate this clearly! But just type in a few brand names to Twitter Raptor of Googleblogsearch and you will soon see what people are saying
Participate as a contributor and not a marketer.
Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control.
The key is to share a lot and when you think you have then share some more.That might be on your site or on Facebook etc
Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
83% of those using the internet have watched video clips
Research from Universal McCann shows that of those using the internet 73% have read a blog