Everything you ever wanted to know about social media but were afarid to ask.

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Everything you ever wanted to know about social media but were afarid to ask.

  1. 1. Everything You Ever Wanted to Know About Social Media But Were Afraid to Ask Mark Gibbs [email_address]
  2. 2. What We Will Achieve <ul><li>We’ll look at the BIG picture of social media </li></ul><ul><li>We’ll look at what it means to government </li></ul><ul><li>We’ll stay at 50,000 feet </li></ul>
  3. 3. But First Tell me …
  4. 4. How Well Do You Understand Social Media? Are You Using Social Media Personally? Professionally? Organizationally?
  5. 5. The BIG Picture The BIG Picture
  6. 6. Why?
  7. 7. Connection
  8. 8. Simplicity
  9. 9. Immediacy
  10. 10. Where?
  11. 11. Personal
  12. 12. Local
  13. 13. Regional
  14. 14. National
  15. 15. Global
  16. 16. Mobile
  17. 17. Business
  18. 18. News
  19. 19. Entertainment
  20. 20. Social
  21. 21. Roots
  22. 22. Email
  23. 23. BBS / Chat Rooms
  24. 24. Instant Messaging
  25. 25. Texting
  26. 26. When?
  27. 27. 24/7/365
  28. 28. Now
  29. 29. What?
  30. 30. Personal
  31. 31. Tribal
  32. 32. Cultural
  33. 33. Political
  34. 34. Professional
  35. 35. How?
  36. 36. Channels <ul><li>eMail </li></ul><ul><li>Newsletters </li></ul><ul><li>Microblogs </li></ul><ul><li>Blogs </li></ul><ul><li>RSS feeds </li></ul><ul><li>BBS-style </li></ul><ul><li>Mobile (inc. pads) </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Reputation services </li></ul><ul><li>Lifestreams </li></ul><ul><li>Niche networks </li></ul><ul><li>Location services </li></ul><ul><li>Event scheduling </li></ul><ul><li>Group/team support </li></ul>
  37. 37. WordPress <ul><li>As of November 2010: </li></ul><ul><ul><li>Reached 1,000,000 mobile users </li></ul></ul><ul><ul><li>http://en.wikipedia.org/wiki/Twitter </li></ul></ul><ul><ul><li>32 million WordPress publishers </li></ul></ul><ul><ul><li>15.1 million blogs hosted on WordPress.com </li></ul></ul><ul><ul><li>17.4 million active installations of the WordPress.org software </li></ul></ul><ul><ul><li>http://en.wordpress.com/stats/ </li></ul></ul>
  38. 38. WordPress <ul><li>As of November 2010: </li></ul><ul><ul><li>260 million people worldwide visit one or more WordPress.com blogs every month </li></ul></ul><ul><ul><li>They view over 2.3 billion pages on those blogs each month </li></ul></ul><ul><ul><li>http://en.wordpress.com/stats/ </li></ul></ul>
  39. 40. Facebook <ul><li>More than 500 million active users </li></ul><ul><li>50% of active users log on to Facebook [in] any given day </li></ul><ul><li>700 billion minutes per month are spent on Facebook </li></ul><ul><li>http://www.facebook.com/press/info.php?statistics </li></ul>
  40. 42. LinkedIn <ul><li>Over 80 million registered users </li></ul><ul><li>Spans more than 200 countries </li></ul><ul><li>Available in English, French, German, Italian, Portuguese and Spanish. </li></ul><ul><li>21.4 million monthly unique U.S. visitors and 47.6 million globally </li></ul><ul><li>http://en.wikipedia.org/wiki/LinkedIn </li></ul>
  41. 44. YouTube May, 2010 - http://www.viralblog.com/research/youtube-statistics/
  42. 46. Twitter <ul><li>Currently estimated 190 million users </li></ul><ul><li>Users generating 65 million tweets a day </li></ul><ul><li>Handles over 800,000 search queries per day </li></ul><ul><li>The &quot;SMS of the Internet.“ </li></ul><ul><li>http://en.wikipedia.org/wiki/Twitter </li></ul>
  43. 47. @quistuipater
  44. 49. But WAIT! There’s MORE!
  45. 51. So? What Does This Do For Local Government?
  46. 52. Or Maybe … What Can and Will This Do For and To Local Government?
  47. 53. Support Transparency
  48. 54. Simplify Processes
  49. 55. Reduce Costs
  50. 56. Support New Services
  51. 57. Improve Civic Engagement
  52. 58. Improve Staff Engagement
  53. 59. Improve Communications
  54. 60. ‘ Cause its not just about social media …
  55. 61. It’s about how you think about communicating.
  56. 62. Collaboration Principle: collaboration increases efficiency & effectiveness Collaboration March 23, 2009 NOT REALLY
  57. 63. So, What Are You Going to Do?
  58. 64. Understand Your Channels <ul><li>eMail </li></ul><ul><li>Newsletters </li></ul><ul><li>Microblogs </li></ul><ul><li>Blogs </li></ul><ul><li>RSS feeds </li></ul><ul><li>BBS-style </li></ul><ul><li>Mobile (inc. pads) </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Reputation services </li></ul><ul><li>Lifestreams </li></ul><ul><li>Niche networks </li></ul><ul><li>Location services </li></ul><ul><li>Event scheduling </li></ul><ul><li>Group/team support </li></ul>
  59. 65. And Then Ask … <ul><li>What can you handle? </li></ul><ul><li>What do you want to achieve? </li></ul><ul><li>What resources do you have? </li></ul><ul><li>Can you manage those resources? </li></ul><ul><li>What can you measure? </li></ul>
  60. 66. Have We Got Another Eight Hours?
  61. 67. Thank you. Mark Gibbs [email_address]
  62. 69. Analyzing Sentiment http://www.openamplify.com/ <ul><li>The Twitter Search API </li></ul><ul><li>The OpenAmplify API; a linguistic analysis engine offered as a Web service. </li></ul>
  63. 70. Search Twitter for a term Submit search result to OpenAmplify Graph Results Extract sentiment “signals”
  64. 71. http://gibbs.com/guii/sentimeter.html
  65. 72. Next Steps <ul><li>Reimplement in Runtime Revolution and or Alpha Five </li></ul><ul><li>Add multiple search term support </li></ul><ul><li>Add alerts </li></ul><ul><li>Add collaborative analysis </li></ul><ul><li>Add server-based analysis </li></ul>
  66. 73. Thank you. Mark Gibbs [email_address]

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