Tips for nonprofits to grow digital donor engagement by making their digital campaigns engaging, making actions easy, and making the cause belong to the donors. Originally delivered at the America's Charities 2014 Membership Assembly as part of the "The New Age of Digital Donor Engagement" panel on May 15, 2014.

1. Make it engaging. Make it easy.
Make it theirs.
Created & presented
by Kaitlin Carpenter @suchthekaitlin
The New Age of Digital Donor
Engagement

2. Nothing.
The Worst Thing You Can Do

3. “More than 90% of the nonprofit organizations
say they utilize social media to deliver their
messages and communicate with stakeholders. And
90% have changed their communications strategies
to include telling their stories through narratives, in
words, pictures and videos with a new emphasis on
results and outcomes.”
The Best Thing You Can Do

4. “...Your charitable giving stops
becoming transactional and starts
becoming transformational.”
- Dennis McCarthy, co-author of The Next Generation of American Giving
report
The Best Thing You Can Do

5. Don’t just personalize.
Get personal.

6. MAKE IT PERSONAL

7. Create experiences.
Anywhere.

8. A few tools that can help you create
experiences:
• Augmented Reality
• Google Hangouts
• Go Pro
Create Experiences. Anywhere.

9. 2. CREATE EXPERIENCES ANYWHERE
• Augmented Reality
• Google Hangouts
• Go Pro

10. http://www.bbc.com/sport/0/athletics/26989649

12. Empower your donors.

13. 3. EMPOWER YOUR DONORS
• Give them information
• Give them choices
• Give them tools
–Crowdfunding platforms
–Petitions

14. Use transparency.
Be bold and visual.

15. 4. BE TRANSPARENT AND VISUAL

16. 4. BE TRANSPARENT AND VISUAL
• helpsfhomeless.org

17. Make ideas the limit.
Not technology.

18. 5. MAKE IDEAS THE LIMIT

19. Be Transformational
Make it engaging.
Make it easy.
Make it theirs.