British Airways Visit Mum Social Media Presentation - Fall 2016

•

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Andrea Kwamya

School presentation

Marketing

“We’re making it easier for you to give your Mum the ultimate gift. Yourself.”

Website
Promotions
“ A More enjoyable trip
• Family-sized rewards
• Bollywood films and much more
• Affordable seat upgrade
• Variety of Indian and special meals
for pre-order”

Social Media Channels
Google+
LinkedIn
Twitter
Facebook
YouTube
Pinterest
Instagram

“Social media contests should focus on experiences not giveaways.”
-Brielle Jaekel, Mobile Marketer

Campaign
Analysis
Effective
Engagement
Missed
OpportunitiesVs.

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