YOU ARE? VP Product, MPL THE CHALLENGE IS? Mobile Premier League is an online gaming platform. Founded in 2018 by Srinivas Kiran and Shubham Malhotra, the platform currently offers 60 games in categories such as fantasy sports, sports games, puzzle, casual and board games. MPL’s revenue from operations grew 28.9% to $65.6 million (Rs 497 crore) in FY22 - Income from online gaming formed 97% of the total collections which grew 25.7% to $63.87 million in FY22 and the sale of merchandise such as jerseys and advertisement income were other sources of income at $1.45 million and $310K respectively. You have joined MPL as VP, Product. Apart from competing with other online gaming platforms, MPL faces stiff competition from PC and console games. The user base is still high for such gamers and you have seen marketplaces cropping up all over social media selling pre-owned consoles. You feel this could be a new revenue vertical for you wherein users can sell pre-owned consoles. This could also attract new TAM for you and you feel you can experiment a new vertical on the current platform. You have to come up with a detailed plan covering the following:- Product features to be rolled out on the current platform (how big is the market for such use case, think how the new feature will look like on your current app, how can you nudge these new users to try your games on MPL, etc.) Market sizing/business opportunity/Monetization strategy, if any? Go-to-market plan/strategy to acquire new users Balsamiq, Figma wireframe preferred What are the success metrics?

1. New Revenue Avenue - Selling Pre-Owned Console
Subrat Kumar Dash

2. Executive Summery
2
Problem: As the VP of Product at MPL, the challenge is to tap into the pre-owned console market to
create a new revenue vertical for the platform and attract a new user base.
Target Audience: Pre-owned gamers and new game console users.
Why: The goal is to diversify revenue streams and expand the user base.
How: By creating a re-commerce platform that offers trust, transparency, security, and a rewarding
user experience.
Solution: Creating a re-commerce platform offers unbeatable prices, a wide selection of game
console, and a commitment to user safety and security with partnership with local game shop. We'll
implement targeted marketing, and online events to acquire user. Key success metrics include user
acquisition, revenue growth, and retention, with wireframes visualized of re-commerce platform.

3. About MPL
3
Mission: To democratize gaming and make it accessible to
everyone.
Vision: To become the largest gaming platform in the world
by providing the best gaming experience and empowering
gamers to earn a livelihood.
Financials: Revenue from operations grew to $65.6 million
in FY22 and reported loss to $149.3 Mn.
Successes:60+ games with 90 million registered users
Revenue Stream: Online gaming (97%) , Sells
merchandise and advertisement under MPL Sports (3%)
Region: India (88%), Europe (10%) and US (2%)
USP: Focus on skill-based games, user-friendly interface,
and attractive cash prizes
Challenges: Competition & Regulatory restrictions
Competitors : Dream11, My11Circle, WinZO, Howzat,
BalleBaazi, Jeet11, NODWIN

4. Pre-Owned Game Market
4
Console games markets generated $51.8 billion in 2022, a decline of -4.2% year on year. Nintendo Switch,
PlayStation 5, and Xbox Series X|S are expected to sell a combined 208 million units by the end of 2023.
Game subscription platforms and 5G technology do pose a potential threat to traditional game console.
The introduction and maturation of new technology prompts the gaming industry's cyclic nature, where new
platforms and products increase sales while older ones decrease, and the launch of Sony PlayStation 5,
Microsoft Xbox Series X, and Nintendo Switch in 2020 and 2017 started a new console cycle
Game consoles typically have a lifespan of around 5-7 years before being replaced by newer models. the
margin for selling a pre-owned game console can range anywhere from 10% to 50%.
Due to affordability, there's a significant demand for pre-owned game consoles in India, and an active resale
market exists with gamers looking to upgrade. This has resulted in the emergence of various re-commerce
platform and retailers specialized in pre-owned console sales.
Local Retail Shop

5. Should we, do it?
5
• Diversifying revenue streams
• Attracting new customers
• Increased engagement
• Creating a community beyond mobile
• Differentiation from competitors by
offering a unique product like sell of
pre-owned consoles.
• Opportunity to onboard local video
game shops (B2B) to sell additional
item and create a platform for game.
• Additional logistics partners and
operational cost
• Increased quality control risk as selling pre-
owned consoles need lot of quality check
• Brand dilution and make it less focus on
mobile gaming
• Regulatory compliance as buying and
selling need to comply additional
regulations
• Limited selection of pre-owned consoles.
Despite not being directly aligned with MPL's current vision and mission, exploring the sale of pre-owned
consoles could be a profitable experiment and a way to expand the platform's user base. With previous
success in merchandise sales through MPL Sports, leveraging operational expertise in pre-owned
console sales is a viable option.

6. Market Sizing
6
Total gamers in India= 396M
Assuming 5% console gamer are
potential buyer= 19M
Assuming 10% of them prefer to
buying pre-owned= 2M
Assuming to capture 5% of them in
First Year= 100K Buyer
Avg Price for Game Pre-Owned
Console= $175
Market Size=$17.5M
Bottom-Up Approach : TAM/SAM/SOM
Total game consoles $51.2B (FY22)
Asia Pacific hold 33% = $15.36B
Assume India hold 10%= $1.53M
Assume Pre-own hold 20%=$307M
Assume MPL operate in
all Metro and it hold
70% of pre-owned
console= $215M
For First Year
capture
10%=$21.5M
Top-Down Approach : TAM/SAM/SOM
*Total Addressable Market (TAM) Serviceable Addressable Market (SAM) Serviceable Obtainable Market (SOM)

7. Goal
7
Objective: Increase revenue by introducing a new vertical of selling pre-owned consoles on MPL's
platform.
Key Results:
• Launch the pre-owned console vertical on the MPL platform within 90 days. (Research and MVP)
• Onboard 100 local game console store from Day 1 of lunch.
• Achieve a 10% market share for pre-owned consoles in India within the first year of launch.
• Acquire 1M number of new users through the pre-owned console vertical within the first year of
launch.
• Achieve a $20M increase in revenue from pre-owned console sales within the first year.
• Achieve a 10% increase in revenue from cross-selling to pre-owned console buyer within first year.
• Attain a customer satisfaction score of at least 4 out of 5 for pre-owned console purchases within six
months.

8. Partnership with Local Game Store
8
In order to attain our objectives, establish a competitive edge, and develop a platform, we must bring
on board local game stores.
Increased Inventory: Local game console stores can provide a larger inventory of pre-owned
consoles for buyers to choose from. This can attract more buyers to the MPL platform, potentially
increasing the user base for the marketplace.
Wider Geographic Coverage: Onboarding local game console stores can provide wider geographic
coverage for the marketplace. This can enable buyers and sellers from different regions to participate
in the marketplace, increasing the reach of MPL's pre-owned console selling platform.
Competitive Advantage: Including local game console stores on the MPL platform can provide a
competitive advantage over other pre-owned re-commerce platform.
Better Quality Control: Local game console stores may have better quality control over pre-owned
consoles, ensuring that buyers receive consoles that are in good condition. This can increase user
satisfaction and trust in the MPL platform.
Additional Revenue Stream: Onboarding local game console stores can provide an additional
revenue stream for MPL. The company can charge a transaction fee for each sale made through the
marketplace, generating revenue from local game console stores.

9. Persona
9
Pre-Owned Console Seller (Ravi) Pre-Owned Console Retail/Local Seller
(Ganesh)
New Console Buyer (Rakesh)
Goal Find a reliable platform to sell his
game console at a fair price without
any hassle.
Expand his retail store's customer base by
selling game consoles on an online
platform
Buy a pre-owned game console
within her budget to enjoy
gaming without breaking the
bank
Behavior Ravi is an avid gamer who
frequently upgrades his gaming
equipment and keeps up with the
latest gaming trends.
Ganesh actively seeks opportunities to
network and collaborate with fellow
business owners in the gaming industry
Rakesh values affordability and
sustainability in his purchases,
preferring to buy pre-owned
items when possible
Pain
Point
• Worried about finding a
trustworthy platform to sell his
pre-owned game console
• Unsure about the right pricing
strategy to attract potential
buyers.
• Fearful of potential scams or
security concerns during the
selling process.
• Struggling to compete with larger
retailers and e-commerce platforms
dominating the gaming market.
• Concerned about finding a reliable
online platform that can effectively
showcase his store's game console
offerings.
• Worried about managing inventory and
order fulfillment for online sales while
maintaining his brick-and-mortar store
operations.
• Worried about the quality
and condition of a pre-
owned game console.
• Unsure about the
compatibility of games and
accessories with a pre-
owned console.
• Concerned about potential
scams or security concerns
when purchasing a used
console online.

10. Gaps in the Market for Re-commerce
Presentation title 20XX 10
Security (Buyer/Seller) UX (Seller) UX (Buyer)
Some platforms may not offer secure
platform, leaving both buyer and
sellers vulnerable to fraud or scams
Complex Listing Process:
Complicated or time-consuming
and It never designed for selling
game console
Lack of Trust: Due to concerns
about the reliability and quality
of the products.
Presence of counterfeit game
consoles can undermine the
credibility of genuine Buyer and
Seller
Inconsistent pricing will impact
sellers profit margins.
Limited Warranty: Many
platforms do not offer
warranties or guarantees for
pre-owned game consoles,
leaving buyers without
protection if they encounter
issues with their purchase.
Ads prioritize lower value
products instead of higher value
ones on e-commerce platforms.
Inadequate Product
Information: Make it difficult for
buyers to make informed
purchasing decisions.

11. Prioritize Gap
11
User needs (Kano model)
Attractive needs (delighters)
Unspoken, not expected
• Incentivization
• Quality Check and Console Verification
Performance needs
Stated, more is better
• Transparent pricing with ranking
• Search and Filter Options
• Rating, Review and Email Customer Support
• Good Inventory of pre-owned Console
(Partnership with Local Shop)
Basic needs
“Must be” requirements
• User-friendly Interface for listing and
showing product details
• Clear and Transparent Details on Warranty
and Shipping
• Scammer free platform
• Secure Payment option
3
2
1

12. Seller Belief & Promise land ( Hypothesis)
12
Customer Use Case Accepted Customer Belief Desired
Customer Belief
I visit the re-commerce site
As I wanted to sell my game
console
So that I can save time and best
money for my game console.
Listing game consoles on the re-
commerce portal is tedious as I
have to set my own prices and
may miss crucial details.
Overpricing or underpricing my
asset can lead to no sales or
losses, and there may be an
excess of unnecessary inquiries.
A platform, which is designed
for game-console listing, can
help seller to list quickly and
share the exact price for the
asset with no further time
spent.
Hypothesis #1 - By creating an intuitive process of listing game console, will help seller to post the pre-
owned game console quickly.
Value to Platform: Implementing this change is likely to enhance the seller's experience and save time,
while also providing buyers with all necessary information prior to purchasing.
Hypothesis #2 :By creating a price algorithm to derive the best price for the asset, can help the seller to
know the market value of their asset.
Value to Platform : By allowing sellers to price their assets accurately and avoid scams, this provides
them with peace of mind. Additionally, buyers can feel confident that they are not overpaying for items.

13. Buyer Belief & Promise land ( Hypothesis)
13
Customer Use Case Accepted Customer Belief Desired
Customer Belief
I visit the re-commerce site
As I wanted to buy a budgeted
game console
So that I can enjoy playing
games in big screen.
I avoid buying from the re-
commerce portal because there
are no trust elements, and the
prices seem unreliable.
The platform is specifically
designed for those seeking
game consoles and offers trust,
accurate pricing, and additional
incentives.
Hypothesis #3 - By giving warrant and accurate details , will help buyer to buy the pre-owned game
console quickly.
Outcome: This change will result in a faster sale of items and a shorter cash conversion cycle for the seller.
Hypothesis #4 :By giving additional benefit while buying console, encourage the gamer to experience MPL
mobile game platform.
Outcome: Win-Win for Buyer and MPL.
Hypothesis #5 - By showing the review of earlier buyers, will help others to trust on the console quality.
Outcome: Win-Win for Buyer, Seller and MPL.

14. Prototype
14
Buy/Sell
Sony PlayStation 5 Digital
Edition (Pre-owned)
Sell Price Rs 25000
Good
Sony PlayStation 5 Digital
Edition (Pre-owned)
Selling Price Rs 20000
Fair
Sony PlayStation 5 Digital
Edition (Pre-owned)
Selling Price Rs 30000
Superb
Select Brand
Select Series
Select Model
Digital Edition 825GB Standard 825GB
Is it working? Yes No
Working Condition?
CD is not working Wifi is not working
More Functional …..
Originality Check
Original Bill Original Adapter
More Attributes…
Age of Console?
<6month <1Year >1year
Sell Sell
Sony PlayStation 5 Standard Edition (Pre-owned)
Selling Price:
Cash Rs30000
Cash Rs29000 +MPL Wallet Rs3000
Cash Rs28000+ MPL wallet Rs 4000 + Mcoin 2000
Get Rs 4000 Extra
Get Rs 2000 Extra
Sell Price
Detail Report of your device
Rs 31000
View Breakup Get Paid →
Get More
MPL Wallet 1000+ Mcoin 1000
#3 Item are in Sell
#1 Console Listing
journey (Option
could be page
wise)
#4 Cross-Sell
to Buyer to
join Mobile
Game
Superb
Buyer Home Page Seller Listing Page Seller Payment Page
#4 Cross-Sell
to Seller to join
Mobile Game
FAQ
How did we calculate you device price?>
What is Mcoin and its benefit?>
What is MPL wallet and its benefit?>
#2 Details
how we
came to that
price?
#2 Condition
of Console
(Grade)
Sell
PlayStation 5
Home Page with New Option
Serial Number-52XBR7
#3 Warranty
for Trust
Get More
MPL Wallet 500+ Mcoin 500
Get More
MPL Wallet 1500+ Mcoin 1500
#1 Verified
Serial
Number
Attach Picture/Video
# Number- Represent Hypothesis

15. Prototype
15
Thanks, MPL for the
awesome game console
on your platform! My
gaming experience has
been elevated to the next
level. Awesome!!!
Buy/Sell
Kishor, Bangalore
Buy/Sell
Kishor, Bangalore
Sony PlayStation 5 Digital Edition (Pre-owned)
45% OFF
15 Quality Check
7 Day
Replacement
1Year Warranty
Sell Price Rs 25000
Get More
MPL Wallet 1000+ Mcoin 1000
Grade Good
Enter Postal Code
Grade Physical Functional Inside Console
Superb Scratch less and
Shiny (Looks like
Brand New)
No functional
Defect
Graphics Card, Hard disk
driver Fine, No Dust or
Moisture
Good 1-2 Minor Scratches
(Normal Sign of
Usage)
No functional
Defect
Graphics Card, Hard disk
driver (Medium usage), No
Dust or Moisture
Fair 3-4 Scratches Dents
in Conner
(Heavy Sign of
Usage)
No functional
Defect
Graphics Card, Hard disk
driver (High usage), No
Dust or Moisture
250000
550000 (Save 45%)
#5 Customer
testimonials
Product Detail Page Home Page
#3 Build trust for
buyer
#4 Cross-Sell to
Buyer to join
Mobile Game
#3 Product Details
for buyer
# Number- Represent Hypothesis

16. Success metrics
16
Number of Console Listings: Measure the growth in the number of consoles listed on the
marketplace.
Monthly Active Users (MAUs) in the Marketplace: Track the number of users engaging
with the console marketplace.
Number of Seller partners onboarded: Helps to have update inventory and more reach in
geography.
Conversion Rate: Monitor the percentage of users who purchase a console and
subsequently engage with MPL games.
Revenue Generated: Calculate the revenue earned from the commission on console sales
and the increased engagement with MPL games. Also measure how much revenue
received by seller partners.
Market share Gain : Track the market share of competitors in the pre-owned console
market.
Number of customer feedback and satisfaction scores for the new marketplace.

17. Business Opportunity/Monetization Strategy
17
.
Monetize the marketplace by charging a transaction fee (10%) on each sale.
Leverage the cross-promotion(Hypothesis #4) of MPL games to encourage console gamers to try
MPL's online games, thereby increasing overall engagement and revenue.
Later we can expand rental service for game console.
Value-added services : Offer additional services such as console repair, cleaning, and maintenance to
users buying or selling pre-owned consoles on the MPL platform, charging a fee for these services.
E-sports tournaments and sponsorships: Organize and promote e-sports tournaments and events,
partnering with brands and sponsors to offer prize pools, equipment, and other incentives to
participants.
Create social gaming features that allow users to connect with each other, form teams, and play
against each other in both console and mobile games and expand to Virtual reality (VR) and
augmented reality (AR) gaming

18. GTM
18
1. Market Research:
To validate before we build it
Surveying Customers: MPL could survey its existing customers or potential customers to gauge their
interest in pre-owned consoles.
Offering a Limited-Time Sale: MPL could offer a limited-time sale on pre-owned consoles to test the
demand for them. (Share the few Item in sale in email marketing or calling interested customer)
Analyzing Search Data: MPL could analyze search data on its platform to see how often customers are
searching for pre-owned consoles. If there is a high volume of searches for pre-owned consoles, it could
indicate that there is a demand for them. (Currently Google Trend showing low intent on pre-owned
console)
Partnering with Local Game Stores: MPL could analyze if there is a demand of pre-owned console from
local game store.
Running Social Media Ads: MPL could run social media ads targeting customers who have shown an
interest in gaming or gaming consoles. The ads could promote the availability of pre-owned consoles on
MPL's platform and measure the response from customers.

19. GTM
19
2. MVP Development:
Create a minimum featured product which can help the user to buy pre-owned console.
3. Beta Lunch:
Lunch that MVP version to small set of early adaptor customer list which we collected during market research.
4. Feedback Loop:
Accommodate the additional improved and make it ready for Final lunch.
5. Final Lunch:
Lunch this platform only to a small region where we have enough partner and operational reach.
6. Build-Measure-Learn Loop
The build-measure-learn feedback loop is a description of the process for building empathy with your
customers, measuring their reactions, and learning what adjustments to make that improve customer
interactions.

20. GTM -Strategy to acquire new users
20
• Promote the pre-owned console marketplace on social media platforms, targeting console gamers
specifically.
• Collaborate with gaming influencers to create content and reviews about the new marketplace.
(https://www.grynow.in/blog/top-indian-gaming-instagrammers.html - List of influencer)
• Run targeted ads on gaming forums, websites, and other communities where console gamers are likely
to be present.
1. Reddit such as such as r/PS4, r/XboxOne,
2. GameSpot: GameSpot is a popular gaming news and review website with a large audience
of console gamers.
3. IGN: IGN is another popular gaming news and review website with a large console gaming
audience.
4. Twitch: Twitch is a live streaming platform for gamers, and it has a large audience of console
gamers who watch and stream gameplay.
5. Facebook: Facebook has several groups and communities dedicated to console gaming, such as
"PlayStation Fans" and "Xbox Gamers".
6. Twitter: Twitter is another social media platform with a large gaming audience.
• Offer limited-time promotions and discounts on the marketplace to incentivize new users to join and try
out MPL's gaming platform.

21. GTM –Positioning Statement
21
“MPL is the ultimate marketplace for console gamers looking to buy and sell pre-owned game console
Our platform offers unbeatable prices, a wide selection of game console, and a commitment to user safety
and security.
With MPL, we prioritize trust and transparency, ensuring a secure and rewarding experience for our users.
Whether you're looking to clear out your gaming collection or add new titles to your library, MPL is the go-
to destination for console gamers in search of the best pre-owned game deals.”

22. SUBRAT KUMAR DASH
Email : Subratdash.007@gmail.com
LinkedIn
Thank you