Mobile games that scratch the humor itch. We create and publish humorous mobile games by partnering with world-renowned brands and top developers in their genre. This enables us to launch games cheaper with increased probability of becoming a Top 100 earners in the app stores.
SolChicks, a play-to-earn fantasy game built on Solana, made headlines after being backed by over 113 different venture capital funds.
The SolChicks game demo attracted over 50,000 players in only the first week of its release. Their parent company Catheon also owns other games such as Seoul Stars, a “sing-to-earn” game endorsed by K-pop stars, and Angrymals, a player-versus-player fortress defence strategy mobile game inspired by Angry Birds and Worms.
In a press release published after its successful IDO, SolChicks said that it has raised over $20 million from more than 300 private investors. The game’s IDO is set to be conducted on 38 launchpads at a public price of $0.05 per token, implying a fully diluted market capitalization of $500 million for the $CHICKS token.
Gamestate is a megaverse nexus, uniting gamers, fans, developers, creators, and merchants in a place of fun, discovery, and learning.
An open world, offering sales channels for games, apps, advertising, gaming equipment, music, media, and general merchandise as well as a Rocket Launchpad accelerator for indie game startups.
Unified profiles solve the problem of fragmented gaming accounts and achievements; allowing gamers to create and import their existing game profiles and leaderboard ranks, collated into a single portable, immutable, privacy-centric, achievements-based blockchain digital identity profile for ultimate flexing and bragging rights!
Yuga Labs, the company that created the wildly popular Bored Ape Yacht Club NFT collection, is hoping to make hundreds of millions of dollars by selling off virtual plots of land. According to a leaked pitch deck obtained by The Block, the company also plans to launch a sweeping new metaverse initiative, as well as its own token.
Yuga's revenue last year reached a whopping $127 million, a figure it anticipates will reach $455 million by 2022 — largely from the sale of virtual land.
This leak comes after a flurry of activity in the blue-chip corner of the NFT sector: most notably, Yuga Labs announced the acquisition of the CryptoPunks and Meebits NFT projects’ intellectual property from Larva Labs just days prior. As of today, Yuga Labs owns two of the most valuable NFT projects on the market: BAYC and CryptoPunks projects have a combined trading volume of more than US$3 billion.
Read more: vip.graphics/yuga-labs-pitch-deck/
See the deck: bestpitchdeck.com/yuga-labs
SolChicks pitch deck: $77M for blockchain gamingPitch Decks
SolChicks is a play-to-earn fantasy game built on Solana. The SolChicks game demo attracted over 50,000 players in only the first week of its release.
The startup gained over 350,000 followers on Twitter and claims its community consists of 700,000 across 20 countries, amassed in just four short months.
The Australian-founded play-to-earn blockchain gaming company started just September has already raised $77 million from venture capital and institutional investment funds, as well as more than 100 staff. SolChicks is scheduled for a mini-game release at the end of March 2022, an “alpha” release in April and an official release in September.
A rough template to use and abuse when pitching Raw Fury (or other publishers as well, of course) Feel free to steal the structure and modify it as you see fit.
For a more in-depth explanation on How To Pitch Raw Fury:
https://rawfury.com/how-to-pitch-to-raw-fury/
Good Gaming Inc is a development stage company. It owns and operates the e-Sports tournament and social networking platform. It also provides videos, blogs, and articles authored by world-renowned professional gamers. The company focuses on hosting multiple games online that subscribers can play for free or for fees depending on player level. It also offers social networking functionality, which helps gamers to interact, track each other and communicate.
Kryptomon pitch deck: $10M Series A for NFT-based P2E gamingPitch Decks
Kryptomon is a blockchain-based NFT Play-and-Earn game where Pokémon meets Tamagotchi and CryptoKitties. In this metaverse game, community members play as 'Trainers' of individual monsters.
Founded in April 2021 by Umberto Canessa, the crypto game has demonstrated tremendous growth: bragging over 500,000 social followers and $13 million in NFT transactions in less than 5 months.
Within less than a year of launch, the company raised $10 million in a Series A round led by NFX, with additional backing by PLAYSTUDIOS ($MYPS), Griffin Gaming Partners, Tal Ventures, and Vikram Pandit, former CEO of Citigroup.
Read more: vip.graphics/kryptomon-pitch-deck
See more: bestpitchdeck.com/kryptomon
Joyixir is an indie game studio. This is our pitch deck to investors and we present ourselves with this file. Take a look and don't hesitate to ask anything. Maybe it can help you too.
SolChicks, a play-to-earn fantasy game built on Solana, made headlines after being backed by over 113 different venture capital funds.
The SolChicks game demo attracted over 50,000 players in only the first week of its release. Their parent company Catheon also owns other games such as Seoul Stars, a “sing-to-earn” game endorsed by K-pop stars, and Angrymals, a player-versus-player fortress defence strategy mobile game inspired by Angry Birds and Worms.
In a press release published after its successful IDO, SolChicks said that it has raised over $20 million from more than 300 private investors. The game’s IDO is set to be conducted on 38 launchpads at a public price of $0.05 per token, implying a fully diluted market capitalization of $500 million for the $CHICKS token.
Gamestate is a megaverse nexus, uniting gamers, fans, developers, creators, and merchants in a place of fun, discovery, and learning.
An open world, offering sales channels for games, apps, advertising, gaming equipment, music, media, and general merchandise as well as a Rocket Launchpad accelerator for indie game startups.
Unified profiles solve the problem of fragmented gaming accounts and achievements; allowing gamers to create and import their existing game profiles and leaderboard ranks, collated into a single portable, immutable, privacy-centric, achievements-based blockchain digital identity profile for ultimate flexing and bragging rights!
Yuga Labs, the company that created the wildly popular Bored Ape Yacht Club NFT collection, is hoping to make hundreds of millions of dollars by selling off virtual plots of land. According to a leaked pitch deck obtained by The Block, the company also plans to launch a sweeping new metaverse initiative, as well as its own token.
Yuga's revenue last year reached a whopping $127 million, a figure it anticipates will reach $455 million by 2022 — largely from the sale of virtual land.
This leak comes after a flurry of activity in the blue-chip corner of the NFT sector: most notably, Yuga Labs announced the acquisition of the CryptoPunks and Meebits NFT projects’ intellectual property from Larva Labs just days prior. As of today, Yuga Labs owns two of the most valuable NFT projects on the market: BAYC and CryptoPunks projects have a combined trading volume of more than US$3 billion.
Read more: vip.graphics/yuga-labs-pitch-deck/
See the deck: bestpitchdeck.com/yuga-labs
SolChicks pitch deck: $77M for blockchain gamingPitch Decks
SolChicks is a play-to-earn fantasy game built on Solana. The SolChicks game demo attracted over 50,000 players in only the first week of its release.
The startup gained over 350,000 followers on Twitter and claims its community consists of 700,000 across 20 countries, amassed in just four short months.
The Australian-founded play-to-earn blockchain gaming company started just September has already raised $77 million from venture capital and institutional investment funds, as well as more than 100 staff. SolChicks is scheduled for a mini-game release at the end of March 2022, an “alpha” release in April and an official release in September.
A rough template to use and abuse when pitching Raw Fury (or other publishers as well, of course) Feel free to steal the structure and modify it as you see fit.
For a more in-depth explanation on How To Pitch Raw Fury:
https://rawfury.com/how-to-pitch-to-raw-fury/
Good Gaming Inc is a development stage company. It owns and operates the e-Sports tournament and social networking platform. It also provides videos, blogs, and articles authored by world-renowned professional gamers. The company focuses on hosting multiple games online that subscribers can play for free or for fees depending on player level. It also offers social networking functionality, which helps gamers to interact, track each other and communicate.
Kryptomon pitch deck: $10M Series A for NFT-based P2E gamingPitch Decks
Kryptomon is a blockchain-based NFT Play-and-Earn game where Pokémon meets Tamagotchi and CryptoKitties. In this metaverse game, community members play as 'Trainers' of individual monsters.
Founded in April 2021 by Umberto Canessa, the crypto game has demonstrated tremendous growth: bragging over 500,000 social followers and $13 million in NFT transactions in less than 5 months.
Within less than a year of launch, the company raised $10 million in a Series A round led by NFX, with additional backing by PLAYSTUDIOS ($MYPS), Griffin Gaming Partners, Tal Ventures, and Vikram Pandit, former CEO of Citigroup.
Read more: vip.graphics/kryptomon-pitch-deck
See more: bestpitchdeck.com/kryptomon
Joyixir is an indie game studio. This is our pitch deck to investors and we present ourselves with this file. Take a look and don't hesitate to ask anything. Maybe it can help you too.
Beacon Pines, a new game title from independent publisher Fellow Traveller and developer Hiding Spot Games, was launched on Xbox One, Xbox Game Pass, and PC in September 2022. The 'cute and creepy' game plays as a third-person adventure, set within a storybook.
This deck does not include the roadmap and budget slides, which would normally be placed in between Marketing Stats and Additional Publishing Support.
Read more at bestpitchdeck.com/beacon-pines
At DCG, we've gotten extremely excited about a project at the intersection of crypto and VR called Decentraland. This presentation provides a brief description of what Decentraland is and explains why we think it could be the next big thing.
We find this project super inspiring and we're doing a lot to accelerate the development of this ecosystem. Hopefully you see what we see!
Hadean's $30M Series A pitch deck for Web3 metaverse infrastructurePitch Decks
London-based Hadean aims to build the infrastructure for metaverse environments. The platform’s distributed cloud platform powers the metaverse and digital immersive experiences for enterprise, commercial, gaming, and government customers.
Craig Beddis founded Hadean in 2015 and the company has multi-year agreements with Minecraft, Pixelynx, Sony, and Gamescoin.
Hadean announced a $30 million Series A round led by Molten Ventures which included participation from 2050 Capital, Alumni Ventures, Aster Capital, Entrepreneur First, and InQTel.
Read more: vip.graphics/hadean-pitch-deck
See more: bestpitchdeck.com/hadean
BioShock is set in 1960 and follows Jack as he discovers Rapture, an underwater city. Jack tries to flee, fighting ADAM-obsessed enemies and Big Daddies while conversing with the few sane humans left and learning about Rapture's past.
Ken Levine, Irrational's creative director, developed the game's concept, which incorporates ideas from twentieth-century dystopian and utopian thinkers such as Ayn Rand, George Orwell, and Aldous Huxley.
The game was created by Irrational Games (known as 2K Boston between 2007 and 2009). Ken Levine, Jonathan Chey, and Robert Fermier, three former Looking Glass Studios employees, founded the studio in 1997. In 2006, Take-Two Interactive purchased the studio. The studio was best known for its games System Shock 2, Freedom Force, SWAT 4, and, most notably, two BioShock games.
Here's the pitch proposal that helped BioShock get a publishing deal.
Esports is growing exponentially, but is still a highly fragmented industry. Juked is changing the game by creating the internet's first one-stop-destination for esports entertainment.
This is a guide for game funding presented during ]the MICA conference in Buenos Aires on October 6, 2017. It includes info on the different types of funding, funding sources for games and game studios, as well as presentations that will help present game studios and their games for studio funding and project funding opportunities.
(Pitch Deck): How FTX raised over $1 billionPitch Decks
FTX was arguably the market-leading cryptocurrency exchange before it's highly-publicized liquidity crisis and ensuing bankruptcy filing in late 2022.
FTX (once valued over $32 billion) collapsed in a matter of days in November 2022 after it was revelaed that founder Bankman-Fried had secretly shifted $10 billion of FTX customer deposits to Alameda.
Despite their recent failures, one cannot overlook that FTX was incredibly successful in fundraising in a challenging environment:
They raised their first seed round in 2018 in the midst of the crypto-winter, and raised over $1.8 billion since.
FTX raised multiple rounds led by Sequoia, with participation from notable VC funds like Tiger Global, Softbank, Lightspeed Venture Partners, ICONIQ Growth, and more.
Here's an inside look at an FTX pitch deck from May 2021, presumably used to raise their $1B Series B round announced in June of the same year:
An Eye-Opener To Prepare An NFT Marketing ChecklistIsaCharlotte
By this time, you would have recognized a plethora of available NFT marketing services. Preparing a checklist before you reach out to a developer would make you unique from the clients and also saves your time considerably. Let’s quickly go through the preparation of the checklist for the aforementioned services.
Visit: https://www.cryptocurrencyexchangescript.com/nft-marketing-services
Social game revenue potential, costs, and the keys to being successful in the...Mike Turner
An overview of what the social gaming market is, what revenue games are making in the space, what a social game costs, what the top developers are doing to be successful, and strategies for being successful in the space through proper social game design, good user acquisition strategies, a strong live operation + running you social game as a service, and a few other key tips.
Beacon Pines, a new game title from independent publisher Fellow Traveller and developer Hiding Spot Games, was launched on Xbox One, Xbox Game Pass, and PC in September 2022. The 'cute and creepy' game plays as a third-person adventure, set within a storybook.
This deck does not include the roadmap and budget slides, which would normally be placed in between Marketing Stats and Additional Publishing Support.
Read more at bestpitchdeck.com/beacon-pines
At DCG, we've gotten extremely excited about a project at the intersection of crypto and VR called Decentraland. This presentation provides a brief description of what Decentraland is and explains why we think it could be the next big thing.
We find this project super inspiring and we're doing a lot to accelerate the development of this ecosystem. Hopefully you see what we see!
Hadean's $30M Series A pitch deck for Web3 metaverse infrastructurePitch Decks
London-based Hadean aims to build the infrastructure for metaverse environments. The platform’s distributed cloud platform powers the metaverse and digital immersive experiences for enterprise, commercial, gaming, and government customers.
Craig Beddis founded Hadean in 2015 and the company has multi-year agreements with Minecraft, Pixelynx, Sony, and Gamescoin.
Hadean announced a $30 million Series A round led by Molten Ventures which included participation from 2050 Capital, Alumni Ventures, Aster Capital, Entrepreneur First, and InQTel.
Read more: vip.graphics/hadean-pitch-deck
See more: bestpitchdeck.com/hadean
BioShock is set in 1960 and follows Jack as he discovers Rapture, an underwater city. Jack tries to flee, fighting ADAM-obsessed enemies and Big Daddies while conversing with the few sane humans left and learning about Rapture's past.
Ken Levine, Irrational's creative director, developed the game's concept, which incorporates ideas from twentieth-century dystopian and utopian thinkers such as Ayn Rand, George Orwell, and Aldous Huxley.
The game was created by Irrational Games (known as 2K Boston between 2007 and 2009). Ken Levine, Jonathan Chey, and Robert Fermier, three former Looking Glass Studios employees, founded the studio in 1997. In 2006, Take-Two Interactive purchased the studio. The studio was best known for its games System Shock 2, Freedom Force, SWAT 4, and, most notably, two BioShock games.
Here's the pitch proposal that helped BioShock get a publishing deal.
Esports is growing exponentially, but is still a highly fragmented industry. Juked is changing the game by creating the internet's first one-stop-destination for esports entertainment.
This is a guide for game funding presented during ]the MICA conference in Buenos Aires on October 6, 2017. It includes info on the different types of funding, funding sources for games and game studios, as well as presentations that will help present game studios and their games for studio funding and project funding opportunities.
(Pitch Deck): How FTX raised over $1 billionPitch Decks
FTX was arguably the market-leading cryptocurrency exchange before it's highly-publicized liquidity crisis and ensuing bankruptcy filing in late 2022.
FTX (once valued over $32 billion) collapsed in a matter of days in November 2022 after it was revelaed that founder Bankman-Fried had secretly shifted $10 billion of FTX customer deposits to Alameda.
Despite their recent failures, one cannot overlook that FTX was incredibly successful in fundraising in a challenging environment:
They raised their first seed round in 2018 in the midst of the crypto-winter, and raised over $1.8 billion since.
FTX raised multiple rounds led by Sequoia, with participation from notable VC funds like Tiger Global, Softbank, Lightspeed Venture Partners, ICONIQ Growth, and more.
Here's an inside look at an FTX pitch deck from May 2021, presumably used to raise their $1B Series B round announced in June of the same year:
An Eye-Opener To Prepare An NFT Marketing ChecklistIsaCharlotte
By this time, you would have recognized a plethora of available NFT marketing services. Preparing a checklist before you reach out to a developer would make you unique from the clients and also saves your time considerably. Let’s quickly go through the preparation of the checklist for the aforementioned services.
Visit: https://www.cryptocurrencyexchangescript.com/nft-marketing-services
Social game revenue potential, costs, and the keys to being successful in the...Mike Turner
An overview of what the social gaming market is, what revenue games are making in the space, what a social game costs, what the top developers are doing to be successful, and strategies for being successful in the space through proper social game design, good user acquisition strategies, a strong live operation + running you social game as a service, and a few other key tips.
Riot Games Interview presentation Product launch planEdward Hwang
Though I failed to get the job as a product manager for SEA region after more than 10 interviews and hundreds of e-mails exchanged over a 6 months period, I still would like to share this slide that helped me get to the very last stage of the interview.
I made the slide within a week between interviews based on the request of the hiring manager to come up with a hypothetically scenario to launch a new product for Riot Games. The idea was to basically understand your skill-set and thinking process. And, of course to have something more solid to initiate a better communication during the interview process.
Anyways, I hope this helps if anyone is interviewing for a similar gaming company.
Which markets you should focus on in mobile gaming? Where is the highest LTV versus CPI. Based on Google data. Abstract from presentation from 7th edition of GameCamp
SEA Market Insights and How Not to Waste Your Precious Marketing DollarMaxon Pugovsky
Slides by Don Sim, CEO of influencer agency Madeviral (1500 infulencer in Souteast Asia with 850M followers). Shown on conference Pocket Gamer Connects Hong Kong 2019. Published with author's permission. More about the conference here: https://medium.com/@maxon/17-factoids-on-mobile-games-trends-from-pocket-gamer-connects-hong-kong-2019-1ac8379b1803
Content marketing is high on brands' marketing agendas. But making content that can connect isn’t easy. The best content seamlessly integrates brands into the lives of their consumers.
Marketing expertise needs to shift from channels and disciplines to specific sub-cultures, hobbies & interests. In this type of environment leveraging gaming culture can be hugely influential.
2. We create and publish humorous mobile games by partnering with world-
renowned brands and top developers in their genre.
This enables us to launch competitive games more economically, with
increased probability of becoming Top-100 earners.
3. Jago Studio Pitch Deck 3
It’s obvious, gaming is a huge and growing market
Mobile gaming is the fastest growing segment, already making up 51% of all global gaming revenue
Revenue per segment of the global games market (2012-2021)1
Source: 1 Newzoo, April 2018 Quarterly update, Global games market report
$13 $18
$25
$32
$43
$56
$70
$82
$95
$106
$ 26
$ 29
$ 31
$ 32
$ 32
$ 33
$ 33
$ 33
$ 35
$ 34
$32 $30
$30
$30
$32
$33
$34
$36
$36
$40
$0
$20
$40
$60
$80
$100
$120
$140
$160
$180
$200
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Mobile PC Console
18% 59%
Mobile gaming % share of the total market
51%
4. Jago Studio Pitch Deck 4
The 100th ranked game makes $83m a year
If we rank multiple games in the Top 100, the return would be spectacular
Average Net Revenue
per Month
$60m
$39m
$25m
$16m
$8.1m
$4.5m
Source: 1 AppAnnie, Worldwide, June 2018
Rank of Top
Grossing Game1
Top 5
#6 - 10
#11 - 20
#21 - 50
#51 - 100
#101 - 200
5. Jago Studio Pitch Deck 5
A game’s creative and technical brilliance isn’t enough to maximize potential
One big thing was missing from each of these...
10m downloads
$8.4m Net Revenue
Worldwide Lifetime to Date (LTD)
17m downloads
$3.2m Net Revenue
2m downloads
$1.9m Net Revenue
6. Jago Studio Pitch Deck 6
…a brand that turbo-charged the game. Brands have tremendous, emotional power
Revenue on average went up 108x after rebranding
49m downloads
$130m Net Revenue
Worldwide Lifetime to Date (LTD)
414m downloads
$1.3b Net Revenue
11m downloads
$28m Net Revenue
15x 406x 15x
7. Jago Studio Pitch Deck 7
Brands have three key value drivers we leverage
They drive greater spend and retention with lower acquisition costs
01
02
03
Familiarity
Drives tremendous downloads at a lower acquisition cost
Affection
Retains players for longer
Trust
Increases player spend
8. Jago Studio Pitch Deck 8
Publishing and development is a broken model
Developers don’t have the resources to self-publish, but publishers are sharks
• Smaller companies used to be able to get in the Top 10. The big guys outspend to
maintain position
• Publishers promote their own games over 3rd party titles
• Unwilling to make riskier bets if the opportunity is not obvious
• Indie games are creative, but lack strong commercial mind-set
• Publishers take the lion’s share, leaving developers with little revenue
• Independent developers survive on contract work, and lack resources to suupport
their own games
Publishers
Developers
$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$
1010101010101010101010
1010101010101010101010
1010101010101010101010
1010101010101010101010
1010101010101010101010
9. Jago Studio Pitch Deck 9
We’ve designed a smarter model
Hybrid publisher: focused on own game development, leveraging data, brands and developers
Smartstrategy
Smart partnerships
Lower acquisition costs
• Partner with recognized brands
• Brands co-market
• Increase viral spread with humor Partner with top development teams
• Leverage genre domain expertise
and pre-existing code base
• Faster to market, more reliable (than
spinning up new dev team)
• Skin in the game, so they are highly
motivated
Focus on smart shots on goal
• Proven genres and game
mechanics that monetize best
• Focus on Top-100 ranking.
Consistent shots on goal
10. Jago Studio Pitch Deck 10
We know how to leverage IP to make money through fun, branded games
Collectively worked with world’s largest brands including EA, Kabam, Disney, Simpsons etc
Generated $1bn+ in revenue across several brands
Digital media veteran with 20+ years’ experience
creating global brands including Club Penguin, Moshi
Monsters, Barbie, Elmo and LEGO. Led product
development for LEGO MindStorms robotics, Disney’s
virtual worlds, and VC-backed Mind Candy. He has
created games reaching over 100m users and
generated $1B+ in revenue across several brands.
Mobile RPG maven
Former Game Designer at EA for Heroes of Dragon
Age. Transitioned to Live Ops Producer and then ran
mobile hit Star Wars: Galaxy of Heroes, expanding
content from pre-launch and propelling the game
into the global Top-10 grossing charts.
35+ mobile games to market
Has brought 35+ mobile games to
market, including smash hit Kim
Kardashian: Hollywood. Published
150+ mobile game reviews and guides,
and has led game communities of
over 3 million strong.
Award winning cartoonist
4-time Emmy Award Winning
cartoonist and writer. Credits include
Angry Birds, Sonic, Simpsons,
Flintstones, Bugs Bunny, Annoying
Orange etc. One of the founders of
Comic-Con International: San Diego
Stuart Drexler
CEO & Executive Producer
Aaron Nemoyten
Live Producer
Lián Amaris
Community & Marketing
Scott Shaw
Animation
11. Jago Studio Pitch Deck 11
We begin with Mobile RPGs which make more money than other genres
Mobile Role Playing Games are big, growing fast and monetize the best
$2B
in net revenues in 2017 in
our key territories2
44%
growth from 2016-2017
(2.5x market average)2
#1 ARPDAU
of any mobile game
genre (66 cents)3
Note: RPG = Role Playing Game, ARPDAU = Average Revenue Per Daily Active User. Sources: 2App Annie. Key territories are North America, Europe, Australia, Turkey and Russia, 3Survey Money Intelligence
12. Jago Studio Pitch Deck 12
Top 25 RPGs make $1M+ net revenue per month in the US alone. The best, over $8m
Our target zone is in the $1m to $3m a month range. Worldwide revenue would be a multiple of this
#1-2
#3-4
#5-25
$8M
$5M
$1-3M
Game rank Revenue per month
Average monthly net revenue per mobile RPG in the USA1
Source: 1 Average monthly Net Revenue (*US-Only) over the three months April-May 2018, across all mobile RPG titles (of which 117 are listed)
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
$9,000,000
1 6 11 16 21 26 31 36 41 46 51 56 61 66 71 76 81 86 91 96 101 106 111 116
Our sweet spot
USD millions
Game rank:
Monthly revenue per game ranking
13. Jago Studio Pitch Deck 13
Our first mobile RPG is Garbage Pail Kids
In its heyday (80s-90s), the brand sold nearly half a billion dollars of product
• TV show being pitched
Maintains global awareness and interest1
Source: 1 Social media mentions of Garbage Pail Kids during a recent week (June, 2018), Mention.com
• Core fans are now 35-45 years
old with disposable income
• Expanding licensing program
• Global: cards have been localized
into French, German, Spanish,
Italian, Portuguese, Russian,
Finnish, Hebrew, and Japanese
• Topps continues to sell average
1M+ card packs per year
14. Jago Studio Pitch Deck 14
How the game works
We monetize via in game purchases to advance faster through the game
• Royalty % in line with market
• Low minimum guarantee (fully paid off)
• Exclusive gaming rights to the brand for RPG
and CCG genres, across all gaming platforms:
mobile, console, PC, VR/AR
• Renewable terms
• Primary: 35-45 year olds, M/F 60/40%
• Secondary: 13-34
Target audience
Key terms with Topps:
15. Jago Studio Pitch Deck 15
We scale by partnering with additional, beloved humor brands
Vision is to create a publishing label with edge
Why humor? More feel-good factor
Social spin: inherent virality,
lower eCPI
Our Pipeline
16. Jago Studio Pitch Deck 16
Once we have launched 2 RPGs on the platform, we’ll expand to additional genres
Several genres drive significant share of revenue we want to capitalize on with our brand partners
Genre $ MM % Share Games Category Expansion Timeline
Year 1 Year 2 Year 3 Year 4 Year 5
Puzzle 1,956 24% 3x
Casino 1,609 20%
Strategy 1,446 18% 1x
RPG 1,016 12% 4x
Simulation 945 11%
Action 615 7%
Sports 304 4%
Location 163 2%
Other 162 2%
Total $8,215 8 Games
Annual net revenue per genre in USA for trailing 12 months June1 and category expansion plan
Source: 1 App Annie, June 2018
17. Jago Studio Pitch Deck 17
We leverage best in market tech to release games quicker and at lower cost
Each genre requires specialty knowledge. We master it through partnering with developers
Best teams Rapid launch Incentive alignment
By engaging 3rd party
developers, we can quickly
bring the strongest teams to
bear for each genre; not
limited by single architecture
We can leverage their
expertise and pre-existing
code base to skin a game
faster and more reliably than
if building from scratch
Enroll developers with share
of back-end revenue - so they
want game to succeed as
much as we do
18. Jago Studio Pitch Deck 18
We create a flywheel to launch games. We mitigate risk with a portfolio strategy
The larger our portfolio of games, the more we can cross-promote to retain paying users
Brands
Games
Genres
More brands
• More fans
• Brand co-marketing
• More viral sharing More games
• More aggregate users / customers
• Cross-promotion for better retention
across the network - opportunity to shift
users to a new game, and retain the
income
• Efficient reuse of technology and data
sets
More genres
• More leverage with brands: multi-
title deals
• Broader player interest
19. Jago Studio Pitch Deck 19
18 month roadmap to launch first game and secure next brand
Begin production of second game in 12 months time
Launch
Strategy
Focus
Live Ops
Marketing Facebook and Mobile Advertising, Social Media, Community
Regular Events, Content & Feature Updates Throughout
Test/Iterate
Secure IP 2nd Title – Production
User Acquisition & Continual Improvement of KPIsTechnical Retention Monetization
Beta Philippines – Soft Launch (SL)
Australia (SL)
Global Launch
Window
Localize
(As needed)
Canada (SL)
2018 2019
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Nov Dec
20. Jago Studio Pitch Deck 20
Raising $3m to launch first game and reach profitability
Position Jago for strong series-A to scale more games with partners
• $3M raise
• $8M pre-money Cap
• Runway for 12 months until cash-flow positive
$450
$1,300$281
$362
$607
Production & Live Ops Marketing
Raise related fees and expenses Short term loan repayment
G&A
$ thousands
• Key new hires: B.I. Analyst, Customer
Support Lead
• Soft launch in 3 territories to tune KPIs
• Launch title worldwide
• Generate revenue to cover ongoing
runway and new productions
• Secure license for next game
Key Milestones
21. • We are data driven, and laser focused on high monetizing players, across sticky game genres.
• Brands have enormous recognition and sentimentality. Humorous, edgy brands stand out in
the market and drive viral growth.
• Our unique approach to game creation enables us to launch games faster, more
economically, and with higher probability of making Top-100 grossing games.
22. The information presented herein does not constitute an offer or sale
of a security. Any such offer will only be made in compliance with
applicable state and federal securities laws pursuant to an offering
memorandum and related offering documents which will be provided
to qualified prospective investors. Prospective investors should review
the Jago Studios offering memorandum carefully, which includes
Important disclosures and risk factors associated with an investment
in Jago Studios. In addition, prospective investors are encouraged to
consult with their financial, tax, accounting or other advisors to
determine whether an investment is suitable for them.
