This document provides tips for successful blogging. It discusses factors for blogging success such as idea, voice, format, writing, headlines, visuals and frequency of posts. It suggests thinking beyond just writing to include videos, audio, photos, slides and other media. The document also provides suggestions for linking, search engine optimization, reaching wider audiences through social media, and engaging readers through comments and questions.
10. Linking
• Links provide depth, context
• Internal links boost traffic
• Links help people find your posts
(pingbacks link to your blog)
• Relevant links boost SEO
11. Keys to SEO
• Relevance
• Keywords in headline (what would you
search for?)
• Keywords in story (best in 1st paragraph)
• Understand how people are searching
• Relevant links
12. Reach a wider audience
• Effective use of social media
(Facebook, Twitter, YouTube, Foursquare,
etc.)
• Relevant comments (w/ links) on related
blogs
• Emails/tweets/#hashtags call to attention
of influencers
13. The blogging conversation
• Crowdsource (specific questions: “Do you
know anyone who …?” “Did you see …?”
“Has this ever happened to you?”)
• Consider ending post w/ question
• Stimulate/continue conversation in social
media
• Engage with comments
14. Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• sbuttry@digitalfirstmedia.com