Location Based Marketing: Geofence, Beacon, Smart Posters, FanWise & Live Video

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Marketing-on-the-go! From geo-fencing to beacons, location based marketing technologies are hot this year! With the proliferation of mobile devices in today’s market, there is tremendous potential to leverage this emerging technology. To help you navigate through the geofences and beacons, we invite you to join us for an innovative webinar that explores geolocation-based marketing technologies and how to best harness the benefits they offer.

Marketing

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Why Geolocation Marketing?
‣ It is where your customers are
‣ It is more relevant for the location
‣ It is more timely and in the moment
‣ It can include additional layers of relevance such as time of day
‣ It has great ability to measure and report
Drive Users To Your Location Encourage Outbound Endorsement

Geolocation Marketing Technologies
Geofencing Beacons Smart Posters
FanWise Live Video

Geofencing
‣ Apps can become
location aware
‣ Relevant Content
‣ Push Alerts
‣ Message on
entrance or on exit
‣ Media Buying

Beacons
“Proximity” based marketing.
‣ Facebook Beacon
‣ Like & Check in
‣ Welcome message
‣ Posts from Facebook page
‣ Friends recommendations
‣ Free from Facebook

‣ Beacons
‣ Your own app to promote anything you want
‣ Watch a video
‣ Social like or check in
‣ Download content or another app
Beacons

‣ Ad Beacon
‣ Reporting on ad views (foot traffic)
‣ Include sentiment (happy, neutral)
‣ Car counts (for billboards)
Beacons

Smart Poster
‣ User must initiate the engagement
‣ No app required
‣ Can be used to drive users to anything
‣ Watch video
‣ Link to social
‣ Download content (like an app)
‣ Check status of something
‣ Replaces QR codes
‣ Can be reprogrammed
‣ Metrics & Reporting
‣ Android Only (for now)

Live Streaming Video
Use live video to engage remote audiences with Periscope.
‣ Broadcast from your location out to the world
‣ Make them feel part of the action
‣ Closes the gap among multiple locations
‣ Ability to chat (answer questions) in real time
‣ Great for PR
‣ Connects to Twitter for viewing later, social connectivity

Thank You.
Brett Circe
Chief Interactive Officer
Follow Me:
@bcirce
Diego Naranjo
VP Planning & Strategy
Follow Me:
@miamiadguy

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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1. GEOLOCATION BASED MARKETING Steps to successful marketing measurement and optimization presents STARMARK

3. eTips.Starmark.com Weekly eTip Newsletters ‣ Distributed via email, Facebook, Twitter and SMS ‣ Based on Cutting Edge Current Trends ‣ Co-Authored In-house By Experts Within Discipline ‣ Nationally Syndicated Content; Two Printed Books Actionable Webinars ‣ Deeper Dive on Popular eTip Topics ‣ Expert walkthru with Q&A Now Available!

4. Why Geolocation Marketing? ‣ It is where your customers are ‣ It is more relevant for the location ‣ It is more timely and in the moment ‣ It can include additional layers of relevance such as time of day ‣ It has great ability to measure and report Drive Users To Your Location Encourage Outbound Endorsement

5. Geolocation Marketing Technologies Geofencing Beacons Smart Posters FanWise Live Video

9. Geofencing ‣ Apps can become location aware ‣ Relevant Content ‣ Push Alerts ‣ Message on entrance or on exit ‣ Media Buying

10. Beacons “Proximity” based marketing. ‣ Facebook Beacon ‣ Like & Check in ‣ Welcome message ‣ Posts from Facebook page ‣ Friends recommendations ‣ Free from Facebook

11. ‣ Beacons ‣ Your own app to promote anything you want ‣ Watch a video ‣ Social like or check in ‣ Download content or another app Beacons

12.

13. ‣ Ad Beacon ‣ Reporting on ad views (foot traffic) ‣ Include sentiment (happy, neutral) ‣ Car counts (for billboards) Beacons

14. Smart Poster ‣ User must initiate the engagement ‣ No app required ‣ Can be used to drive users to anything ‣ Watch video ‣ Link to social ‣ Download content (like an app) ‣ Check status of something ‣ Replaces QR codes ‣ Can be reprogrammed ‣ Metrics & Reporting ‣ Android Only (for now)

15. FanWise Social Endorsements Social referrals influence decisions more than any other medium, how can geolocation marketing drive more social mentions? ‣ Drive users online ‣ Reward them when they mention you on social ‣ Broadcast their presence at your location ‣ Best social mentions are while users are experiencing your brand ‣ Implied endorsement ‣ Remarketing after they leave ‣ Build volume of voice within a #hashtag CPM $5 /1M Social   1 Consumer 532 Friends*

16. Live Streaming Video Use live video to engage remote audiences with Periscope. ‣ Broadcast from your location out to the world ‣ Make them feel part of the action ‣ Closes the gap among multiple locations ‣ Ability to chat (answer questions) in real time ‣ Great for PR ‣ Connects to Twitter for viewing later, social connectivity

17. Other Considerations

18. Thank You. Brett Circe Chief Interactive Officer Follow Me: @bcirce Diego Naranjo VP Planning & Strategy Follow Me: @miamiadguy

19. BIG IDEAS

20. BIG IDEAS

21. To subscribe to our weekly eTips etips.starmark.com or text ETIPS to 55155

Location Based Marketing: Geofence, Beacon, Smart Posters, FanWise & Live Video

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