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Digital Marketing 2019

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Digital Marketing 2019 all you need to know about using Digital as a marketing tool that can power your business growth.

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Digital Marketing 2019

  1. 1. DIGITAL MARKETING is the INTEGRATION OF TECHNOLOGY in your marketing mix to promote brands, generate sales and create richer ENGAGEMENT with your target customers.
  2. 2. Digital Marketing Integration of Technology Part of Promotion Mix Richer Engagement
  3. 3. "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation.
  4. 4. 1. Know the Pain Points 2. Know the Problems 3. Know the Aspirations
  5. 5. Marketing is Understanding, Creating, Communicating and Delivering Value to satisfy the needs of your Target Market at a Profit - Philip Kotler
  6. 6. The Power of Digital Marketing
  7. 7. • Target Broadly or Target 1:1 • Behavioral Purchase Data • Target Based on Demographic or Geographic 1. Sharper Better Targeting
  8. 8. • Email • Social Website • Google Search 2. Variety of Platforms
  9. 9. • Photo • Video • Text • Rich Media 3. Wide Array of Creative Forms
  10. 10. • Ability to change material in an instant • Ability to react to consumer feedback 4. Agile Marketing
  11. 11. • Allowed small and medium companies to reach consumers • Shift of Power from advertiser to consumer 4. Democratized Marketing
  12. 12. 4 C’s of DIGITAL MARKETING Integration
  13. 13. CREATION
  14. 14. Yugatech Monthly Traffic: 3,200,000
  15. 15. Dr. Willie Ong Facebook Page 9,591,636
  16. 16. 1,360,713 Subscribers
  17. 17. COLLABORATION
  18. 18. Large groups of people are smarter than an elite few, no matter how brilliant– better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. - Wisdom of the Crowd James Surowiecki
  19. 19. CONSUMPTION
  20. 20. Internet Time Spent 10 hours and 2 minutes
  21. 21. Social Media Time Spent 4 hours and 12 minutes
  22. 22. Broadcast Streaming and Video Time Spent 3 hours and 33 minutes
  23. 23. How Will You Maximize These Platforms for Your Business?
  24. 24. COMMUNICATION
  25. 25. How Will You Maximize These Platforms for Your Business?
  26. 26. 4 C’s of Digital Marketing Technology Integration CommunicationCreation Collaboration Consumption
  27. 27. The Buyers Journey Awareness Interest Desire Action
  28. 28. Using AIDA as a Framework. Create a Digital Promotion for a 1 Million Budget For one of your group’s company
  29. 29. Awareness Interest Desire Action Website,Blog. Email Facebook Ads and Post Boost Youtube, Instagram, Linkedin Landing Page, Eventbrite,
  30. 30. AIDA RACE
  31. 31. RACE ENGAGEREACH ACT CONVERT
  32. 32. REACH Metro Manila, 21-55 years old ACT LEARN MORE CONVERT CHECK-OUT | PAYPAL ENGAGE VIDEO, PROMOS
  33. 33. Using RACE as a Framework. Create a Digital Promotion for a 1 Million Budget For one of your group’s company
  34. 34. Different Types of Digital Media
  35. 35. Email Material for Health and Wellness World Conference
  36. 36. 79,109 Followers
  37. 37. Paid Owned Earned Strangers Customers Fan
  38. 38. Do you already have the different type of media in the Digital Space?
  39. 39. Digital Marketing Framework
  40. 40. REACH ACTION CONVERSION ENGAGEMENT • AGE • SEX • LOCATION • BUYING BEHAVIOIR • INTEREST • CALL TO ACTION  BUY NOW  CLICK HERE  BOOK NOW • ADD TO CART • PAYMENT SYSTEM • DOWNLOAD FILES • GAMES • TRIVIA • POLLING • FACEBOOK LIVE Stranger Visitor Leads Customer Advocate
  41. 41. Form a group. Identify the Types of Digital Media of one of your group members’ company
  42. 42. Registered Marketing Professional Review Center Facebook/linkedin: orlyballesteros Email : info@exlinkevents.com Thank You Very Much!

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