STARMARK presents

MEGA
TRENDS
in marketing
TREND #1

BRAND
BRIDGING
Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
TREND #2

CROSSING BORDERS:

MOBILE
& SOCIAL MEDIA
Mobile Usage

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
Find your audience
‣ Facebook launched “Lookalike Audiences” over a
year ago
‣ Showing growth and success for many adverti...
Target them precisely...

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
Drive them to your site
One “responsive” design can fit all:
‣ Better performance
‣ Less costs to maintain
‣ More consiste...
Ensure Your Plan is Strategic

A strategic approach to yielding the most out of your social media efforts.

Branding | Adv...
TREND #3

SUSTAINABILITY

&

CORPORATE
RESPONSIBILITY
Millennials
Bring an entirely new perspective
on being a consumer:
‣ Millennials are used to
flexibility, openness and
ins...
Wearable Technology
What will marketers be able to do with it?
‣ Apps & Notifications
‣ Productivity
‣ Data Collection

Br...
eTips.Starmark.com
Weekly eTip Newsletters
‣ Distributed via email, Facebook, Twitter and SMS
‣ Based on Cutting Edge Curr...
Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
BIG
IDEAS
BIG
IDEAS
To subscribe to our weekly eTips
etips.starmark.com
or text ETIPS to 55155
MEGA Trends in Marketing - United States Superyacht Association
MEGA Trends in Marketing - United States Superyacht Association
MEGA Trends in Marketing - United States Superyacht Association
MEGA Trends in Marketing - United States Superyacht Association
Upcoming SlideShare
Loading in …5
×

MEGA Trends in Marketing - United States Superyacht Association

604 views

Published on

Three key mega trends in marketing presented during the keynote at the USSA annual meeting at the Fort Lauderdale International Boat Show.

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
604
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

MEGA Trends in Marketing - United States Superyacht Association

  1. 1. STARMARK presents MEGA TRENDS in marketing
  2. 2. TREND #1 BRAND BRIDGING
  3. 3. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  4. 4. TREND #2 CROSSING BORDERS: MOBILE & SOCIAL MEDIA
  5. 5. Mobile Usage Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  6. 6. Find your audience ‣ Facebook launched “Lookalike Audiences” over a year ago ‣ Showing growth and success for many advertisers ‣ Still relatively inexpensive yet insightful in finding new audiences Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  7. 7. Target them precisely... Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  8. 8. Drive them to your site One “responsive” design can fit all: ‣ Better performance ‣ Less costs to maintain ‣ More consistent experience ‣ Better for SEO Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  9. 9. Ensure Your Plan is Strategic A strategic approach to yielding the most out of your social media efforts. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  10. 10. TREND #3 SUSTAINABILITY & CORPORATE RESPONSIBILITY
  11. 11. Millennials Bring an entirely new perspective on being a consumer: ‣ Millennials are used to flexibility, openness and instantly connecting with people regardless of their location. ‣ Demand same core values of their employers and brands they shop that they have. ‣ If they’re not satisfied, they’ll move on quickly. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  12. 12. Wearable Technology What will marketers be able to do with it? ‣ Apps & Notifications ‣ Productivity ‣ Data Collection Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  13. 13. eTips.Starmark.com Weekly eTip Newsletters ‣ Distributed via email, Facebook, Twitter and SMS ‣ Based on Cutting Edge Current Trends ‣ Co-Authored In-house By Experts Within Discipline ‣ Nationally Syndicated Content Actionable Webinars ‣ Deeper Dive on Popular eTip Topics ‣ Expert walkthru with Q&A Starmark Social Playbook ‣ Strategic Social Marketing Plan ‣ Proactive Approach to Managing your Social Marketing ‣ Updated daily! Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  14. 14. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  15. 15. BIG IDEAS
  16. 16. BIG IDEAS
  17. 17. To subscribe to our weekly eTips etips.starmark.com or text ETIPS to 55155

×