Location Based Services 101
•Download as PPTX, PDF•
5 likes•2,733 views
Donky explores the three types of location based marketing – geo segmentation, geo fencing, beacon. Informaiton and best practice to help you get the most from mobile through location based marketing.
Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
Similar to Location Based Services 101
Similar to Location Based Services 101 (20)
Recently uploaded
Recently uploaded (7)
Location Based Services 101
- 1. LOCATION BASED SERVICES 101 @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
- 2. GEO-SEGMENTATION GEO-FENCING BEACON @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com THERE ARE 3 TYPES OF LBS
- 3. @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com GEO-SEGMENTATION
- 4. @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com USES HISTORICAL LOCATION INFORMATION TO CREATE SEGMENTS OF USERS WITHIN A SPECIFIC AREA
- 5. THIS INFORMATION IS USUALLY NOW STORED IN A CRM OR MARKETING DATABASE AS THE CUSTOMER’S HOME ADDRESS @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
- 6. @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com GEO-FENCING
- 7. @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com GEO-FENCE A VIRTUAL PERIMETER AROUND A GEOGRAPHICAL AREA BASED ON A RADIUS AROUND A SINGLE LAT / LONG POSITION
- 8. REQUIRES LOCATION SERVICES TO BE SWITCHED ON WITHIN THE DEVICE TO FUNCTION @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
- 9. @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com THE FENCE IS MONITORED BY THE DEVICE SO THAT WHEN IT CROSSES THE PERIMETER THE MOVEMENT IS TRACKED / IDENTIFIED THE DEVICE WILL BE NOTIFIED IF THE USER GOES IN OR OUT OF THE FENCE
- 10. @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com UPDATE CONTACT IN DATABASE SEND RICH MESSAGES SEND PUSH NOTIFICATIONS TRACK USER BEHAVIOURS THIS DATA CAN BE USED TO TRIGGER OTHER EVENTS:
- 11. A REAL WORLD EXAMPLE TRACKING WHERE YOUR USERS ARE ENTERING AND EXITING YOUR FENCE ALLOWS YOU TO CREATE TARGETED MARKETING @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
- 12. @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com FOR EXAMPLE: SEND A MESSAGE UNDERSTAND TRAVEL PATTERNS POSITION BILLBOARD ADS OFFERS WITH LOCAL RESTAURANTS PROMOTE LOCAL PARKING UNDERSTAND SHOPPING PREFERENCES
- 13. @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com BEACON A BLUETOOTH LOW ENERGY TRANSMITTER THAT CAN COMMUNICATE WITH APPS ON SUPPORTED DEVICES
- 14. @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com 70m0m WORKS LIKE INDOOR GPS MAX RANGE 50-70 METRES SIGNAL IS EASILY INTERRUPTED BY PEOPLE, DOORS OR WALLS BEST POSITIONED ON CEILINGS TO AVOID THIS
- 15. 20 THE MAXIMUM NUMBER OF REGIONS IT IS POSSIBLE FOR A SINGLE APP TO STORE WITHIN A DEVICE @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
- 16. @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com A REQUIRED IDENTIFIER FOR A BEACON NEEDS TO BE CONFIGURABLE
- 17. @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com OPTIONAL IDENTIFIERS FOR BEACONS CAN BE CONFIGURED TO ALLOW FOR BETTER TARGETING
- 18. @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com BE CAREFUL HOW YOU SET UP YOUR LBS BEST PRACTICE FOR CONFIGURATION OF YOUR BEACONS
- 19. UUID: MAJOR: MINOR: CAMPAIGN SHOP AISLE @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com A REAL WORLD EXAMPLE
- 20. UUID: MAJOR: MINOR: CAMPAIGN SHOP AISLE Trigger 1 Encouragement to enter store @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
- 21. UUID: MAJOR: MINOR: CAMPAIGN SHOP AISLE Trigger 1 Encouragement to enter store Trigger 2 Welcome on digital signage @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
- 22. UUID: MAJOR: MINOR: CAMPAIGN SHOP AISLE Trigger 1 Encouragement to enter store Trigger 2 Welcome on digital signage Trigger 3 Relevant product advertising @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
- 23. THINK ABOUT THE BIGGER PICTURE @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com PLAN YOUR LBS LONG TERM
- 24. @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com TRIGGERS ARE REAL TIME COMMUNICATE WITH YOUR USERS WHEN THEY ARE LOCAL
- 25. @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com SET UP RULES TO MANAGE THE TRIGGERS SO THAT USERS AREN’T PEPPERED WITH MESSAGES
- 26. @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com GEO-FENCING TECHNOLOGY THE ABILITY TO TRIGGER MESSAGES NOTIFY A THIRD PARTY SYSTEM TRACK MOVEMENT IN AND OUT OF FENCES BEACON PROVIDER FOR HARDWARE AND SOFTWARE A CONNECTION BETWEEN YOUR CRM AND APP RULES TO PREVENT MESSAGES BEING SENT OVER AND OVER LINK EXISTING DATABASE / CRM WITH APP CRM CONFIGURABLE BEACONS ( UUID / MAJOR / MINOR ) WHAT YOU NEED FROM YOUR LBS
Editor's Notes
- Shop floor Large beacon radius – capture users walking by with message triggered to encourage them to enter store Medium beacon radius by door – trigger notification to in store display to welcome the user into the shop Small beacon radius inside – trigger message with offer relevant to local products Use beacon technology to track where your customers go in store to help with product placement, shop layouts and marketing targeting