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2014 Trends and Planning for Success

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As 2013 draws to an end, most of us have already started thinking about the upcoming year and how to get a jump-start on the opportunities that lie ahead. What could you discover now that might help you plan for a successful 2014?

Find out in our 2014 Planning webinar as we explore trends that will surely shape your digital strategies and tactics for next year. Our team of experts will share the following insights:

* Mobile marketing
* Social media landscape
* Paid media trends and new developments
* Wearable Technology
* Social-Mobile-Cloud
* Big Data and Predictive Modeling

Published in: Business, Technology
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2014 Trends and Planning for Success

  1. 1. STARMARK presents 2014 TRENDS and planning for success
  2. 2. Starmark Our Backbone: ‣ Company Founded on Integrated Marketing ‣ Interactive, Social & Public Relations ‣ Return On Investment Focused ‣ Top-10 Diversity Owned Company in Florida ‣ Nationwide Recruitment ‣ Recognized Top South Florida CEO Peggy Nordeen CEO Offices Include: ‣ Fort Lauderdale (Headquarters) ‣ San Juan, PR ‣ Orlando, FL Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  3. 3. eTips.Starmark.com Weekly eTip Newsletters ‣ Distributed via email, Facebook, Twitter and SMS ‣ Based on Cutting Edge Current Trends ‣ Co-Authored In-house By Experts Within Discipline ‣ Nationally Syndicated Content; Two Printed Books Actionable Webinars ‣ Deeper Dive on Popular eTip Topics ‣ Expert walkthru with Q&A Starmark Social Playbook ‣ Strategic Social Marketing Plan ‣ Proactive Approach to Managing your Social Marketing ‣ Updated daily! Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  4. 4. 2013: How did we do? ✓ Social Business is here to stay ✓ Mobile Commerce continues to grow ✓ App development becomes the norm ✓ Responsive design matures ✓ Google search dominates media X YouTube integrates commerce ~ Facebook ad targeting means better quality traffic ~ Social marketing and media strategies integrate X Pinterest API opens a world of possibilities ✓ Photo sharing becomes a strategy Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  5. 5. STARMARK presents 2014 TRENDS and planning for success
  6. 6. Apps & Android US OS BY MARKET SHARE PERCENT MOBILE TRAFFIC PERCENT MOBILE AD REVENUE 17% 21% 4% 45% 3% 50% 28% 31% Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  7. 7. Responsive Design Matures One design can fit all: ‣ Better performance ‣ Less costs to maintain ‣ More consistent experience ‣ Better for SEO Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  8. 8. Wearable Technology What will marketers be able to do with it? ‣ Apps & Notifications ‣ Productivity ‣ Data Collection Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  9. 9. Wearable Technology What will marketers be able to do with it? ‣ Apps & Notifications ‣ Productivity ‣ Data Collection ‣ 20 points per mile ‣ Synchronizes automatically Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  10. 10. Social-Mobile-Cloud The true convergence of social-mobile-data-in the cloud will rise as a competitive advantage in 2014. ‣ These converged capabilities accelerate business processes and time to action. ‣ Brands and advertisers will continue to use big data and social intelligence to understand and predict (correctly) what consumers want. ‣ Consumers want to remain connected at all times - and that they expect a seamless user experience in everything they do. ‣ Look for personalized cloud support infrastructures and personalized branded messaging in consumer’s social stream to drive decisions in real-time. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  11. 11. Custom Content Amazon, iTunes and Netflix have trained consumers to expect customized content. ‣ With all the social intelligence and big data out there, smart analytics have provided predictable matching for some time now. ‣ Companies and brands need to create wellproduced customized content to tell unique stories around their offerings ‣ There will be more usage of predictable matching technologies to ‘know’ what the customer wants and needs in real-time. ‣ “You may also like” will become common ‣ iOs 7 includes the “Apps Popular Near Me” feature Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  12. 12. Media Digital Growth ‣ Digital media will gain the most share during the forecast period, rising from 22.3% of total spending in 2012 to nearly a quarter this year and 31.1% by 2017. ‣ Mobile alone will grow ad spending even more quickly than digital as a whole; mobile is expected to account for 15.8% of all ad spending by 2017, or $31.1 billion. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  13. 13. “Shared Endorsement” Ads ‣ Google’s version of Facebook’s “Sponsored Story” ‣ “Google makes it easy for you to get great recommendations from your friends.” ‣ Advertisers will have to set their ads to display the “Shared Endorsements” ‣ Users under 18 are not included in the program Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  14. 14. Twitter TV If you run TV ads, you can also run Twitter ads that target the users that saw your TV commercial. ‣ Twitter does it automatically ‣ Use this targeting to continue the story ‣ Use this targeting to reinforce your brand Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  15. 15. Millennials These digital natives have grown up with the Internet and bring an entirely new perspective on being a consumer Shopping Conversion Rate By Generation ‣ Thanks to the rise of mobile, cloud and social, millennials are used to flexibility, openness land instantly connecting with people regardless of their location. ‣ They want to collaborate and will seek to solve problems themselves. ‣ If they’re not satisfied with the technology being offered to them, they’ll find something else to use. ‣ “Retailers need to understand how Millennials’ shopping habits differ from other generations ... With this group you must have a strategy to grab their attention in- and out-of-store” Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  16. 16. Lookalike Audiences ‣ Facebook launched over a year ago ‣ Showing growth and success for many advertisers ‣ Still relatively inexpensive yet insightful in finding new audiences ‣ Keys to success are in matching many profile points to develop a precise lookalike model that will shape a target audience accurately Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  17. 17. 2014 In Summary 1. Apps & Android 2. Responsive Matures 3. Wearable Technology 4. Social-Mobile-Cloud 5. Custom Content 6. Media Digital Growth 7. Shared Endorsement Ads 8. Twitter TV 9. Millennials 10.Lookalike Audiences Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  18. 18. Thank You. Brett Circe Chief Interactive Officer Follow Me: @bcirce Diego Naranjo VP Planning & Strategy Follow Me: @miamiadguy Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
  19. 19. BIG IDEAS
  20. 20. BIG IDEAS
  21. 21. To subscribe to our weekly eTips etips.starmark.com or text ETIPS to 55155

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