StrikeAd provides geo-targeting and geo-audience advertising solutions using location data. They work with data partners to build detailed user profiles based on locations visited to target ads. StrikeAd can create geo-fences around locations and build custom audiences. Their platform allows advertisers to reach users in specific geolocations or who have visited certain types of places. They provide global reach, real-time optimization, and ensure high quality location data for location-based mobile ad campaigns.

1. StrikeAd: Geo-Fencing and Geo-
Audiences
PRESENTER: Nicolle Harding
October 2014| www.strikead.com

2. RTB is about reaching the
right person in the right
place at the right time

3. Layering on Third Party Data to our Bid
How we maximize the opportunity by selecting the best ad

4. Understanding your Audience
Factual is one of our preferred 3rd Party Data (DMP) Partners
Our DMP partners have profiled hundreds of millions of consumers based on observed digital and
real-world behaviors that you can target through our platform
45 yrs old
Architect
Lives in London
Married with kids
Drives an Audi
Earns over £100K
33 yrs old
Part time admin
Lives in Copenhagen
2 children under 10
Loves interior design
Earns under €20K
31 yrs old
Runs a start-up
in New York
Loves gadgets and
cycling
Heavy social media
user
21 years old
Recent law graduate
Lives in Sao Paolo
Loves fashion
Has an iPhone 5c

5. StrikeAd Geo Fencing
How StrikeAd delivers Geo Fenced campaigns with global scale

6. 1 - Geo Fencing
Create geo fences that precisely fit your campaigns’ needs
• Target users based on distance from commonly
named businesses and point of interest
• For example, ‘1mile around all USA High
Schools’, ‘300yds around California Auto
Dealers’
• Global Places allows for international targeting
Laser focused on Location.
Geopulse Proximity enables
you to create geofences that
precisely fit your campaigns’
needs
Uses the best data
Factual’s data covers 65M
places in 50 countries and
is updated in real time
Large scale
Campaigns can include
tens of thousands of
geofences
Visual Designer
Shows your campaign’s
geofence distribution on a
dynamic map
Simple to use
Adjustments to campaigns
are made by simply
adjusting filters in the
Proximity Designer
Transparent
Designer shows you the
places you are targeting
and puts them on a map
Easily searchable
Add businesses or place
categories to a campaign
directly from Factual’s
Global Places

7. Geo-Targeting – StrikeAd Excels
Geo-tracking can be done by
country / state / DMA /
postcode / latitude / longitude,
by POIs, or even by
demographic profile
StrikeAd is the leading DSP for Geo-Targeting
Flexible targeting options:
Target your campaigns by country, by
state, by DMA, by postcode or by
latitude/longitude
Geo-fencing:
Provide us with a list of addresses
(e.g. store locations) and we can
geo-fence an agreed area
surrounding those locations
StrikeAd Fusion allows for creation of geo-fences, uploading of DMAs/Zips/Postcodes/Lat/Lons. 75%
of our inventory is in app, allowing for significant GPS Lat/Lon inventory. By selecting ‘GPS Only’ Lat/
Lon coordinates will only be bid on if included within the request and response

8. Geo-tracking can be done by
country / state / DMA /
postcode / latitude / longitude,
by POIs, or even by
demographic profile
Using Factual Proximity
If you don’t know the locations of stores, parks, business parks etc
Flexible targeting
options:
Target your campaigns by
country, by state, by DMA, by
postcode or by latitude/
longitude
Geo-fencing:
Provide us with a list of
addresses (e.g. store
locations) and we can geo-fence
an agreed area
surrounding those locations

9. Example: Geo-Fencing Retail Locations
• StrikeAd’s Retail database (over 50 million retail locations) empowers advertisers by
allowing them to reach users around retail locations where your products are sold.
• Set your own radius’ around retail locations and confidently reach consumers in that
area with the highest quality Lat/Long & Retail Store Location Data
• Example below: US Kroger’s Locations. Can also be applied for Walmart, Target & All
Grocery Store locations

10. StrikeAd Geo Audiences
Reaching your target audience anywhere

11. 2 - Geo Audience
StrikeAd offers two main products – the first:
• Target based on places users have been, over
Laser focused on Location.
Audiences are built off the
individual places users go,
because action is the best
indicator of intention
Real world activity
Behavioral patterns built off
mobile signals, reflecting
each user’s real world
activity
Fresh data
Profiles rebuilt every two
weeks to ensure rich,
insightful Audience profiles
for each user
Quality lat/longs
Separate bad lat/longs from
the good ones, ensuring
only the best data is used.
Personal
Designed for 1-to-1
engagement with users,
keeping in line with
personal ethos of Mobile
Private
Anonymous profiles, taking
responsibility to not violate
user privacy very seriously
Continually enriching
Audience segments use
machine learning to get
better each week, iterating
toward perfection
time
• Based on User Behavior - Location allows you
to infer targetable characteristics about a user
• Predictive User Modelling for Demographic
Attributes e.g. In-Market Auto Buyers w/ HHI
$100k+

12. How Do we build Audiences?
We assess real world user activity at locations a user visits to build a detailed user profile
GEOGRAPHIC
DEMOGRAPHIC
Income:
$100K-­‐$150K
Age:
25-­‐34
Gender:
Male
BEHAV I O R A L
Affluent
Customer
Movie-­‐goer
Business
Traveler
LAX
Airport
Santa Monica
Home
Loca)on:
Santa
Monica,
CA
Areas
of
Ac)vity:
Century
City
LAX
Airport
Culver
City
San
Francisco

13. Example: Suburban Mom Segment
Building Audiences With Location Data
Location:
New York
Demo:
W25 – 54
Audiences
Walmart Shopper, Suburban Mom, White Plains
Resident, Healthy Lifestyle, Coffee Drinker
# Sessions
Lat
Lng
City
State
Location
context
98
30.640311
-96.251226
Westchester
NY
White Plains
Residence
18
32.732846
-97.372314
New York
NY
White Plains
Middle School
4
30.616667
-96.32373
Westchester
NY
Walmart
Location
18
30.649334
-96.341561
Harrison, NY
NY
Equinox
16
30.649334
-96.341561
White Plains,
NY
NY
Starbucks
Raw
Input
Data
(32.231628,
-­‐97.504504)
(30.616667,
-­‐96.323731)
(30.640311,
-­‐96.251226)
(32.732846,
-­‐97.372314)
(32.156955,
-­‐95.408059)
(32.156955,
-­‐95.408059)
(30.559973,
-­‐96.261421)
(30.559973,
-­‐96.261421)
(30.616667,
-­‐96.323731)
(30.559973,
-­‐96.261421)
(32.231628,
-­‐97.504504)
(32.732846,
-­‐97.372314)
(30.559973,
-­‐96.261421)
(30.656624,
-­‐96.343592)
(30.640311,
-­‐96.251226)
• Processing Geographic Data For Context (Last 30 Days)
• Build Custom Segments by analyzing where users have been over
time. Ex: Walmart Shoppers

14. 1
4
Example: In-Market Auto Buyer
Audience profiles are used to target ads to the right users, using each user's actual location
history
Profile Parameters
• This segment reaches users that are likely to be interested in
purchasing or leasing a new or pre-owned vehicle.
• In-Market Auto Buyer users have a recent location history of
visiting car dealerships
• After three months without activity at auto dealerships, users are
removed from the In-Market Auto Buyer segment.
• Machine learning algorithms continually process location patterns
of in-market auto buyers and improve the segment accuracy.
• The In-Market Auto Buyer is particularly useful for auto
manufacturers seeking to maintain a steady line of communication
In-Market Auto with buyers shopping for a car.
Buyer

15. Location-Based Mobile Ad Campaigns
Require High Quality Data

16. StrikeAd Ensures Products Are Built On
Clean Lat/Longs

17. Case Study: Global Sports Apparel Brand

18. Major Sports Apparel Advertiser
StrikeAd delivers impressions and clicks while successfully engaging their clients’ geo-specific
audience
Client’s objectives:
• Raise awareness, drive traffic and engagement on the clients’ website
• Target key audience of High School students
Objectives achieved:
• StrikeAd’s granular targeting capabilities ensured the ad was delivered to the right audience (High School
Students) by Geo-Fencing 22,000 US High Schools with aid of Factual as Geo-Data Partner
• The data collected was then meticulously analysed to derive the client’s target audience, these learnings were
used to make key optimisations to increase CTR
• Post campaign Device IDs were delivered to the client for use in future campaigns
Results of the
campaign:
StrikeAd drove a consistent increase in
performance week over week
On May 27th StrikeAd moved to
optimized buying and turned on the
retargeting line, which drove up CTR by
250% in one week
Over the course of the three week
campaign CTR peaked at 0.69%

19. StrikeAd outperformed industry standard
CTR Benchmarks
0.50%
0,60%
0,69%
Location
+
Data
Driven
CTRs
for
Mobile
Display*
Industry
xAd
StrikeAd
*Source:
xAd
Mobile
LocaWon
Insights
Q3
2013

20. Why Choose StrikeAd?
The Market Leaders Globally in Programmatic Mobile

21. About StrikeAd
The first DSP specialising in Mobile Devices
Originated from the UK in 2010 and now headquartered in NY,
StrikeAd operates the worlds first mobile demand side platform - a
single point where agencies and advertisers can plan, execute and
evaluate all their mobile advertising.
The largest buyer of mobile programmatic impressions
StrikeAd Fusion is a propietary technology platform with integrations
to provide the most RTB enabled mobile inventory granting clients
access to over 60.5B monthly impressions, 200M US Users and
600M Worldwide.
1st and 3rd Party Data, Audience Targeting
StrikeAd has partnered with the industry leading data solution
providers to compliment its 1st party data set in order to provide
advertisers with unique ways to effectively reach their target
audience at scale and resulting in greater ROI.
Real Time Optimization for Brand Solutions
Whether its Rich Media and/or Video, StrikeAd helps drive brand
performance beyond the click by optimizing towards video
completions, rich media engagements and landing page
conversions.

22. StrikeAd works with top tier brands
Our brand partners trust us to deliver results and exceed goals
finance
consumer/retailautomotive
travel & dining
CPGtelecom/cable
agency partners
trading desks

23. Advertising Solutions
LocaGon
Use
locaWon
to
reach
the
right
audience,
with
the
right
message,
at
the
right
Wme
Audience
TargeGng
Leverage
StrikeAd’s
1st
and
3rd
Party
Data
to
reach
specific
behavioral
audience
segments
most
relevant
to
your
campaign
Performance
Whether
your
goal
is
to
drive
App
Download,
App
Re-­‐Engagement,
m-­‐
Commerce,
Lead
GeneraWon,
Click
to
Call,
StrikeAd’s
plaaorm
has
a
targeted
suite
of
performance
soluWons
to
meet
your
objecWves
Rich
Media
Drive
brand
awareness
with
high
impact
Rich
Media
Units
opWmized
towards
the
engagement
metric
In-­‐Stream
&
Pre-­‐Roll
Video
Extend
your
video
reach
and
drive
high
quality
views
of
your
:15
or
:30
sec
video
units
across
your
smartphone
and
tablet
devices
Site/App
RetargeGng
Re-­‐engage
with
consumers
who
have
expressed
iniWal
interest
with
your
product
or
offer

24. Huge reach
now exceeding 60Bn bid requests per month
70 000
60 000
50 000
40 000
30 000
20 000
10 000
0
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Impressions (millions)
Source: StrikeAd (2013)
smaato
nexage
mopub
mojiva
mobclix
mediba
madvertise
google
admeld
adiquity

25. Engage vs Solo
The key differences between our two main offerings
StrikeAd Solo
Self-serve
StrikeAd Solo is a self serve platform, sold on a fee
basis and offering full transparency as well as local
support and training from the StrikeAd team
StrikeAd Engage
StrikeAd Engage is a fully managed solution sold on
a per IO basis, with brand-safe whitelists available,
local sales support and client services
• StrikeAd Engage: a fully managed service with
24/7 access to StrikeAd’s team of experts
• Simple and straightforward: no need for any
understanding of mobile advertising or
programmatic buying
• Sophisticated mobile targeting: (by device,
carrier, network type, app/site, etc…)
• Risk free: Because it’s fully managed you can be
confident on the cost of your campaigns
• Scalable: huge mobile reach of over 60 billion
monthly bid requests
• StrikeAd Fusion: a single console through which
agencies can plan, execute and evaluate
hundreds of mobile campaigns
• Sophisticated optimisation, tracking, insight
and analytics: offering unparalleled levels of
efficiency
• Transparent inventory: providing confidence on
brand safety
• Transparent pricing: full transparency on cost of
media and all other costs
Fully
managed

26. StrikeAd Offices:
New York
261 5th Ave. – Suite 1600
New York, NY 10016
Chicago
316 N. Michigan Ave. Suite 250
Chicago, IL 60601
Los Angeles
1999 Avenue of the Stars, 34th FL.
Los Angeles, CA 90067
London
Centre Point 18th Fl.
101 New Oxford St. London WC1A
1DB
Singapore
47 Club St. #04-01
Singapore 069424
MaxAxion Offices:
Cape Town
10 Avenue, De L’Hermite
Fresnaye, 8005
Johannesburg
Unit 2, 266 West Avenue, Randburg
Sandton, 2195
Zambia
Unit 4, Corporate Park Alick Nkhata Rd,
Lusaka, Zambia