Pinterest: "Pinning for Success"

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How to set up, manage and leverage this powerful new social media network!

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  • Pinterest Defined:  What makes it so special is its beautiful presentation of compelling visuals pinned by its users and arranged by a variety of subjects. From photos to infographics, Pinterest is a highly “visual” experience that’s proven to be extremely engaging if not downright addictive. Now, layer in connectivity with other social networks and every pin update translates into a status update. Plus, users will then “repin” your pins and your reach expands exponentially. Images or PINS with captions, pinned to a virtual pinboards.  Users “pin” to their boards for future reference and followers view their pins with the ability to click through to the source website and/or “repin” to their boards.
  • According to Modea.com report published earlier this year,
  • Think of bulletin boards as your company’s catalog. Organize them the same way.
  • AMC Theatres has a dedicated page just for all of their sweepstakes, giveaways, promotions, etc.
  • Pinterest: "Pinning for Success"

    1. 1. Pinning for SuccessStarmarkBrandingAdvertisingInteractivePRDirectMobileSocialAnalytics © COPYRIGHT • ALL RIGHTS RESERVED
    2. 2. Starmark Our Backbone: Company Founded on Integrated Marketing Interactive, Social & Public Relations Return On Investment Focused Top-10 Diversity Owned Company in Florida Nationwide Recruitment Recognized Top South Florida CEO Includes: Peggy Nordeen Fort Lauderdale (Headquarters) CEO San Juan, PR Orlando, FL STARMARK.COM© COPYRIGHT 2012 STARMARK
    3. 3. eTips.Starmark.com Weekly eTip Newsletters • Distributed via email, Facebook, Twitter and SMS • Based on Cutting Edge Current Trends • Co-Authored In-house By Experts Within Discipline • Nationally Syndicated Content; Two Printed Books Monthly Actionable Webinars • Deeper Dive on Popular eTip Topics • Expert walkthru with Q&A Starmark Social Playbook • Strategic Social Marketing Plan • Proactive Approach to Managing your Social Marketing • Updated daily! STARMARK.COM© COPYRIGHT 2012 STARMARK
    4. 4. Are You “Onboard” with Pinterest? STARMARK.COM© COPYRIGHT 2012 STARMARK
    5. 5. AGENDA Staggering Statistics Who’s using Pinterest? How to Get Started Creating “Pin” Boards Engaging with Pinterest Following and Building Followers Leveraging Pinterest Potential STARMARK.COM© COPYRIGHT 2012 STARMARK
    6. 6. Staggering Statistics Pinterest Defined Ranks 15 in the US on Quantcast Growth from 1M users in July 2011 to more than 20M today. 80% of pins are “repins” meaning explosive viral potential According to Mashable, users are 10% more likely to purchase from Pinterest as opposed to FB or Twitter. According to Experian, Pinterest is THIRD most popular social network with 1.36M visitors per day STARMARK.COM© COPYRIGHT 2012 STARMARK
    7. 7. Who’s Using Pinterest? STARMARK.COM© COPYRIGHT 2012 STARMARK
    8. 8. Who’s Using Pinterest? 69% women (25-34=27.4%, 35-44=22.7%) 31% men (35-44=22.3%, 45-54=17.9%) Average HHI $100K Average time on site: 15.8 minutes (FB=12.3) Top Brands use to generate awareness, reinvigorate tired old brands (Etsy, Nordstrom, Whole Foods, West Elm) Marketing firms use as virtual focus groups What are they pinning? Fashion, Decorating, Weddings, Vacations, Recipes STARMARK.COM Stats per Modea.com.© COPYRIGHT 2012 STARMARK
    9. 9. Getting Started STARMARK.COM© COPYRIGHT 2012 STARMARK
    10. 10. Getting Started Go to Pinterest.com to create your account STARMARK.COM© COPYRIGHT 2012 STARMARK
    11. 11. Getting Started Convenient login with Facebook or Twitter in addition to email. STARMARK.COM© COPYRIGHT 2012 STARMARK
    12. 12. Getting Started Try to match “name” at the top with your Twitter handle and facebook page name. STARMARK.COM© COPYRIGHT 2012 STARMARK
    13. 13. Getting Started Tell Pinterest about yourself. Scroll through images to select your interests. STARMARK.COM© COPYRIGHT 2012 STARMARK
    14. 14. Getting Started Based on your interests, Pinterest fills your “feed” with similar bulletin boards. STARMARK.COM© COPYRIGHT 2012 STARMARK
    15. 15. Getting Started Completing your profile: STARMARK.COM© COPYRIGHT 2012 STARMARK
    16. 16. Getting Started Linking to your social media channels: STARMARK.COM© COPYRIGHT 2012 STARMARK
    17. 17. Getting Started Completed profile. STARMARK.COM© COPYRIGHT 2012 STARMARK
    18. 18. Creating “Pin” Boards STARMARK.COM© COPYRIGHT 2012 STARMARK
    19. 19. Creating “Pin” Boards Create new boards for each of your lines of business (i.e. brands, product types, destinations, cuisines, holidays, men’s or women’s clothing, movie genres, etc.) STARMARK.COM© COPYRIGHT 2012 STARMARK
    20. 20. Creating “Pin” Boards Select category from Animals, Art, Events, Fashion, Film, Kids, Travel and more. STARMARK.COM© COPYRIGHT 2012 STARMARK
    21. 21. Ready to Engage with Pinterest STARMARK.COM© COPYRIGHT 2012 STARMARK
    22. 22. Engaging with Pinterest Click to enlarge and then “repin,” “like,” or “comment.” STARMARK.COM© COPYRIGHT 2012 STARMARK
    23. 23. Engaging with Pinterest Repinning to your one of your bulletin boards and including #hashtags and tagging those you follow. Check the Twitter box and you’ll tweet while you pin. STARMARK.COM© COPYRIGHT 2012 STARMARK
    24. 24. Adding Pins = Page Views STARMARK.COM© COPYRIGHT 2012 STARMARK
    25. 25. Uploading Pins STARMARK.COM© COPYRIGHT 2012 STARMARK
    26. 26. Following and Followers STARMARK.COM© COPYRIGHT 2012 STARMARK
    27. 27. Invite Your Friends Start with your address book! STARMARK.COM© COPYRIGHT 2012 STARMARK
    28. 28. Following: Search for Pins, Boards or People STARMARK.COM© COPYRIGHT 2012 STARMARK
    29. 29. Following: Search for Pins, Boards or People STARMARK.COM© COPYRIGHT 2012 STARMARK
    30. 30. Leveraging Pinterest’s Potential STARMARK.COM© COPYRIGHT 2012 STARMARK
    31. 31. Leveraging Pinterest - Create Eye-catching Images STARMARK.COM© COPYRIGHT 2012 STARMARK
    32. 32. Leveraging Pinterest - “Pin it to Win it” Contests STARMARK.COM© COPYRIGHT 2012 STARMARK
    33. 33. Leveraging Pinterest - Followers become your new focus groups Observe what your followers are pinning to gather valuable insight Test out new fashions, decorating, recipes and more! Ask followers to share images of their favorite foods, vacactions, websites, etc. STARMARK.COM© COPYRIGHT 2012 STARMARK
    34. 34. Leveraging Pinterest - Promo Special Offers/Sweeps STARMARK.COM© COPYRIGHT 2012 STARMARK
    35. 35. Other Tips STARMARK.COM© COPYRIGHT 2012 STARMARK
    36. 36. Other Tips Add Pinterest to your social media lineup on your website and to each of the images STARMARK.COM© COPYRIGHT 2012 STARMARK
    37. 37. Other Tips Integrate into email campaigns by allowing users to pin products they like within the email Promote your Pinterest page via other social networks See who’s repinning your pins via Pinterest.com/source/ yourURLhere.com STARMARK.COM© COPYRIGHT 2012 STARMARK
    38. 38. RECAP Getting Started Creating “Pin” Boards Engagement Building Followers Harness Pinterest Potential Tips Happy Pinning! STARMARK.COM© COPYRIGHT 2012 STARMARK
    39. 39. Questions? STARMARK.COM© COPYRIGHT 2012 STARMARK
    40. 40. Thank You. Like us on Facebook/StarmarkIntl Follow us on Twitter @StarmarkIntl Join us on Google+ gplus.to/StarmarkIntl Follow us on Pinterest.com/Starmarkintl STARMARK.COM© COPYRIGHT 2012 STARMARK
    41. 41. Stay Engaged! See us on Facebook of your free “ASK A STARMARKER” tool! Register for eTips & Free Webinars at eTips.starmark.com Text “ETIP” to 24-7-365 to get our weekly eTip via SMS See http://slidesha.re/starmarkpres for more education!© COPYRIGHT 2012 STARMARK

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