Knowledgemobilization 101Shawna Reibling, Knowledge Mobilization OfficerEmail: sreibling@wlu.ca Twitter: @MobilizeShawna
Agenda             Definitions             What is knowledge mobilization             Why it matters to you             La...
Agenda                         Definitions                         What is knowledge mobilization                         ...
What is “kmb”?     KM or KMb (SSHRC)     Knowledge translation (CIHR),     Knowledge exchange (CHSRF)     Knowledge transf...
Types of “kmb”     “End of Grant” KMb: (curiosity-driven research):     The researcher develops and implements a plan for ...
What is “kmb”?    “…knowledge mobilization…[is] a circulation of multiple    meanings and responsibilities, in multiple di...
What is “kmb”?    The process of “moving knowledge into active service for    the broadest possible common good”          ...
Where did kmb come from?    •   Community based research (CBR)    •   Community engaged scholarship (CES)    •   Action re...
It is a contested area                    http://www.oise.utoronto.ca/rspe/KM_Products/Terminology/index.html9            ...
Why kmb matters      •   $$$      •   Shared desire to solve problems      •   Publish research results more widely      •...
Why kmb matters                             People                           Research     Values: relationships, processes...
KMb products     •   Face-to-Face Meetings     •   Dinner     •   Reports                   •   Presentation     •   Focus...
Open Access     Open access (OA) is the practice of providing unrestricted access     via the Internet to peer-reviewed sc...
Open Access     Tri-Council Resources:          Tools for faculty:     • Tri-Council Guiding           • Using the SPARC C...
Laurier services      • Dissemination of faculty research to the broader public,        through materials, events and soci...
Laurier services      Next offering:      http://laurierknowledgemobilization101.eventbrite.ca/                         Co...
Research Facilitators           Barry Ries, Social Sciences and Humanities           Ph:519.884.0710 x3479                ...
Agenda                          Examples                          Cultural Theory   Communication                         ...
Cultural Analysis     & Social Theory: Ironstone     •   Evolving content, but project listing is static     •   Ability t...
Research communication,     media and culture: Pimlott        • Blog post, about "authoritarian language", was picked up b...
Geography:     Robert McLeman21              Knowledge mobilization 101
Geography:     Robert McLeman22              Knowledge mobilization 101
Geography:     Robert McLeman23              Knowledge mobilization 101
Music: Guy Few     • Highlight       information       important to the       viewer     • Easy to find     • Information ...
How to plan kmb              Research outcome              What is your research outcome(s)?              Audience        ...
Research outcome     What is your research outcome(s)?26          Knowledge mobilization 101
Audience     Who? (Be specific) Why them?27          Knowledge mobilization 101
Audience reach                       How do you reach them? (barriers, existing relationships)                       Short...
Evaluation     Evaluate impact (past & going forward)     Don’t wait till the end to evaluate29          Knowledge mobiliz...
Evaluation     Evaluate impact (past & going forward)     Don’t wait till the end to evaluate                             ...
Agenda                            Skills                            Clear language                            Google profi...
What is Clear Language     and Design?      • Uses words that your audience knows      • Gives readers information they ne...
Clear language      BEFORE      “Understanding the Economic Integration of      Immigrants: A Wage Decomposition of the   ...
Source: onlinelibrary.wiley.com/doi/10.1002/14651858.CD007825.pub6/pdf34                                                  ...
Abstract     Source: onlinelibrary.wiley.com/doi/10.1002/14651858.CD007825.pub6/pdf35                                     ...
More than an abstract36                Knowledge mobilization 101
More than an abstract37                Knowledge mobilization 101
Clear language summaries     Source: researchimpact.ca                   Source: www.csahs.uoguelph.ca/pps/clear_research3...
Section titles        • What is this research about?        • What did the researchers do?        • What you need to know?...
Google scholar profile40              Knowledge mobilization 101
2012 Nobel: Roth of Harvard Bus. School &     Shapley, UCLA. Market design & economic     engineering.                    ...
Google Scholar Profile                                   create a public Scholar profile     Google analyzes your articles...
Follow Up      Evaluation (using fluidsurveys.com): http://bit.ly/T3ki4k      Next offering:      http://laurierknowledgem...
How would you mobilize your work?                  People                 Research44                Knowledge mobilization...
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Kmb 101 19oct12 Reibling

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This is the deck from the "Knowledge mobilization 101" seminar offered at Wilfrid Laurier University on October 19, 2012. It is tailored to a social science and humanities audience, as there were no physical science researchers in the audience.
To find out more about this workshop, visit, http://LaurierKnowledgeMobilization101.eventbrite.ca/

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  • Websitewith project summaries and links for students
  • Twitter and blogAt present, I teach and research communication, media and culture at Wilfrid Laurier University in Waterloo, Ontario, Canada. My research and teaching interests cover such areas as alternative media, union communications, journalism and dissent, media coverage of economic, labour and poverty issues, and political communication, particularly in Canada and the UK, as well as the USA.My interest in these areas is not strictly speaking, ‘academic’ (if you pardon the pun), but also practical. I have experience as a media professional in radio and TV (during the reign of ‘analogue’), as well as more recent experience running media relations workshops and providing communications advice for various social, environmental and economic justice organisations. I have also worked as a media relations officer and communications advisor to a faculty union and political riding association.I believe that there is much to be learned from bringing the two areas together.Of course, I am also interested in all aspects of post-secondary/higher education, from the conditions for faculty, both contract/contingent and permanent, students (quality and costs of their education), and support staff (who ensure faculty and students can do what they do best).Clearly, the views that I express are my own and do not reflect in any way the university (or the management of the university) which employs me (and which presumes to speak for the university, which is really a community of teachers, students, managers and support staff, but that is another issue).Please feel free to follow me, if you are so inclined, on twitter: @Herbert_Pimlott .Ps. If you are interested in a slightly longer or more detailed statement about my research and teaching interests, you can visit my official university webpage at: http://www.wlu.ca/homepage.php?grp_id=612&f_id=35.
  • Twitter and blogAt present, I teach and research communication, media and culture at Wilfrid Laurier University in Waterloo, Ontario, Canada. My research and teaching interests cover such areas as alternative media, union communications, journalism and dissent, media coverage of economic, labour and poverty issues, and political communication, particularly in Canada and the UK, as well as the USA.My interest in these areas is not strictly speaking, ‘academic’ (if you pardon the pun), but also practical. I have experience as a media professional in radio and TV (during the reign of ‘analogue’), as well as more recent experience running media relations workshops and providing communications advice for various social, environmental and economic justice organisations. I have also worked as a media relations officer and communications advisor to a faculty union and political riding association.I believe that there is much to be learned from bringing the two areas together.Of course, I am also interested in all aspects of post-secondary/higher education, from the conditions for faculty, both contract/contingent and permanent, students (quality and costs of their education), and support staff (who ensure faculty and students can do what they do best).Clearly, the views that I express are my own and do not reflect in any way the university (or the management of the university) which employs me (and which presumes to speak for the university, which is really a community of teachers, students, managers and support staff, but that is another issue).Please feel free to follow me, if you are so inclined, on twitter: @Herbert_Pimlott .Ps. If you are interested in a slightly longer or more detailed statement about my research and teaching interests, you can visit my official university webpage at: http://www.wlu.ca/homepage.php?grp_id=612&f_id=35.
  • Twitter and blogAt present, I teach and research communication, media and culture at Wilfrid Laurier University in Waterloo, Ontario, Canada. My research and teaching interests cover such areas as alternative media, union communications, journalism and dissent, media coverage of economic, labour and poverty issues, and political communication, particularly in Canada and the UK, as well as the USA.My interest in these areas is not strictly speaking, ‘academic’ (if you pardon the pun), but also practical. I have experience as a media professional in radio and TV (during the reign of ‘analogue’), as well as more recent experience running media relations workshops and providing communications advice for various social, environmental and economic justice organisations. I have also worked as a media relations officer and communications advisor to a faculty union and political riding association.I believe that there is much to be learned from bringing the two areas together.Of course, I am also interested in all aspects of post-secondary/higher education, from the conditions for faculty, both contract/contingent and permanent, students (quality and costs of their education), and support staff (who ensure faculty and students can do what they do best).Clearly, the views that I express are my own and do not reflect in any way the university (or the management of the university) which employs me (and which presumes to speak for the university, which is really a community of teachers, students, managers and support staff, but that is another issue).Please feel free to follow me, if you are so inclined, on twitter: @Herbert_Pimlott .Ps. If you are interested in a slightly longer or more detailed statement about my research and teaching interests, you can visit my official university webpage at: http://www.wlu.ca/homepage.php?grp_id=612&f_id=35.
  • Twitter and blogAt present, I teach and research communication, media and culture at Wilfrid Laurier University in Waterloo, Ontario, Canada. My research and teaching interests cover such areas as alternative media, union communications, journalism and dissent, media coverage of economic, labour and poverty issues, and political communication, particularly in Canada and the UK, as well as the USA.My interest in these areas is not strictly speaking, ‘academic’ (if you pardon the pun), but also practical. I have experience as a media professional in radio and TV (during the reign of ‘analogue’), as well as more recent experience running media relations workshops and providing communications advice for various social, environmental and economic justice organisations. I have also worked as a media relations officer and communications advisor to a faculty union and political riding association.I believe that there is much to be learned from bringing the two areas together.Of course, I am also interested in all aspects of post-secondary/higher education, from the conditions for faculty, both contract/contingent and permanent, students (quality and costs of their education), and support staff (who ensure faculty and students can do what they do best).Clearly, the views that I express are my own and do not reflect in any way the university (or the management of the university) which employs me (and which presumes to speak for the university, which is really a community of teachers, students, managers and support staff, but that is another issue).Please feel free to follow me, if you are so inclined, on twitter: @Herbert_Pimlott .Ps. If you are interested in a slightly longer or more detailed statement about my research and teaching interests, you can visit my official university webpage at: http://www.wlu.ca/homepage.php?grp_id=612&f_id=35.
  • Website with links to reviews
  • Roth: higher public and academic ‘visibility’ of each academic prior to the prize
  • Roth: higher public and academic ‘visibility’ of each academic prior to the prize
  • Transcript of "Kmb 101 19oct12 Reibling"

    1. 1. Knowledgemobilization 101Shawna Reibling, Knowledge Mobilization OfficerEmail: sreibling@wlu.ca Twitter: @MobilizeShawna
    2. 2. Agenda Definitions What is knowledge mobilization Why it matters to you Laurier knowledge mobilization Examples Cultural Theory Communication Geography Music Skills Clear language summaries Google profiles (if time)2 Knowledge mobilization 101
    3. 3. Agenda Definitions What is knowledge mobilization Why it matters to you Laurier knowledge mobilization3 Knowledge mobilization 101
    4. 4. What is “kmb”? KM or KMb (SSHRC) Knowledge translation (CIHR), Knowledge exchange (CHSRF) Knowledge transfer partnerships (UK) Knowledge dissemination (MSFHR) „Tech transfer‟(S.T.E.M. disciplines) Extension (agriculture)4 Knowledge mobilization 101
    5. 5. Types of “kmb” “End of Grant” KMb: (curiosity-driven research): The researcher develops and implements a plan for making knowledge users aware of the knowledge generated. “Integrated” KMb (problem-based research): The researcher engages potential knowledge users as partners in the research process. Requires a colaborative or participatory approach to research that is action oriented and is solutions and impact focused.5 Knowledge mobilization 101
    6. 6. What is “kmb”? “…knowledge mobilization…[is] a circulation of multiple meanings and responsibilities, in multiple directions - not just for diverse users, but also for the knowledge producers.” Fenwick, T. (2008). Considering ‘Knowledge Mobilization’ in Educational Research: What knowledge, what mobilizes, what responsibilities? Educational Insights, 12(2). www.ccfi.educ.ubc.ca/publication/insights/v12n02/articles/fenwick/index.html6 Knowledge mobilization 101
    7. 7. What is “kmb”? The process of “moving knowledge into active service for the broadest possible common good” People Research7 Knowledge mobilization 101
    8. 8. Where did kmb come from? • Community based research (CBR) • Community engaged scholarship (CES) • Action research/Practioner research • University commercialization • Relationship building • little “c” communications and Big “C” communications • Return on investment (ROI) for tax dollars8 Knowledge mobilization 101
    9. 9. It is a contested area http://www.oise.utoronto.ca/rspe/KM_Products/Terminology/index.html9 Knowledge mobilization 101
    10. 10. Why kmb matters • $$$ • Shared desire to solve problems • Publish research results more widely • Promotion/demonstrating its value • Strengthening scholarship • Establishing relationships before grant opportunities • Innovation10 Knowledge mobilization 101
    11. 11. Why kmb matters People Research Values: relationships, processes, open access, mutual benefit, full-cycle involvement11 Knowledge mobilization 101
    12. 12. KMb products • Face-to-Face Meetings • Dinner • Reports • Presentation • Focus groups • Panel presentation • Toolkits • Opinion piece • Models • Interview (tv, radio, written) • Procedures • One pager • Website content • Clear language summary • Online tool • Journal publication, book, chapter • Policy brief • Open access publication • Meeting • Conference presentation, keynote • Video • Professional organization publication • Audio lecture • Textbook • Community work • Testifying as an expert • Advisory committee • Lay presentation • Networking event • Webinar • Tweets, blog • Etc.12 Knowledge mobilization 101
    13. 13. Open Access Open access (OA) is the practice of providing unrestricted access via the Internet to peer-reviewed scholarly journal articles. • Green: authors publish in any journal and then self-archive a version of the article for free public use in their institutional repository. • Gold: authors publish in an open access journal that provides immediate OA to all of its articles on the publishers website. • Hybrid: provide Gold OA only for those individual articles for which their authors (or their authors institution or funder) pay an OA publishing fee13 Knowledge mobilization 101
    14. 14. Open Access Tri-Council Resources: Tools for faculty: • Tri-Council Guiding • Using the SPARC Canadian Author Principles Addendum to secure your author • Research Data Archiving rights. Policy • Greater Reach for Your Research : • SSHRC: Open Access Expanding Readership through • CIHR: Access to Digital Repositories Research Outputs • What is a journal’s copyright policy? Here or here14 Knowledge mobilization 101
    15. 15. Laurier services • Dissemination of faculty research to the broader public, through materials, events and social media • Brokering research partnerships between community members and university researchers • Assisting faculty with knowledge mobilization strategies for grants and research programs • Clear language assistance • Faculty consulting • Social media and other capacity building • More….15 Knowledge mobilization 101
    16. 16. Laurier services Next offering: http://laurierknowledgemobilization101.eventbrite.ca/ Contact: Email: sreibling@wlu.ca Twitter:@MobilizeShawna16 Knowledge mobilization 101
    17. 17. Research Facilitators Barry Ries, Social Sciences and Humanities Ph:519.884.0710 x3479 E:bries@wlu.ca Charity Parr-Vasquez, Natural Sciences Ph:519.884.1970 x4662 E:cparrvasquez@wlu.ca Susan Dimitry, Laurier Brantford Ph:519.884.0710 x5564 E:sdimitry@wlu.ca17 Knowledge mobilization 101
    18. 18. Agenda Examples Cultural Theory Communication Geography Music18 Knowledge mobilization 101
    19. 19. Cultural Analysis & Social Theory: Ironstone • Evolving content, but project listing is static • Ability to post links for students • Blend of images and text • An online CV, with navigable text • YouTube channel to be launched soon19 Knowledge mobilization 101
    20. 20. Research communication, media and culture: Pimlott • Blog post, about "authoritarian language", was picked up by 404 System Error website, a blog run by some social activists (including a well-known Canadian activist, Min Reyes) • my response about the action of page Brigitte de Pape (the "Stop Harper" sign in June 2011), got the most hits in one day because it was a reflection (drawing upon my experience and expertise about democracy and political communication via protest actions, such as de Papes). I had 131 hits, normally the site averages 5-15 hits/day.20 Knowledge mobilization 101
    21. 21. Geography: Robert McLeman21 Knowledge mobilization 101
    22. 22. Geography: Robert McLeman22 Knowledge mobilization 101
    23. 23. Geography: Robert McLeman23 Knowledge mobilization 101
    24. 24. Music: Guy Few • Highlight information important to the viewer • Easy to find • Information in one place for ease of updating • Concert listing coming soon24 Knowledge mobilization 101
    25. 25. How to plan kmb Research outcome What is your research outcome(s)? Audience Who? Why them? How do you reach them? (barriers, existing relationships) Short & long term ways to reach them. Evaluation Evaluate impact (past & going forward) Adapted from www.stickyideas.org25 Knowledge mobilization 101
    26. 26. Research outcome What is your research outcome(s)?26 Knowledge mobilization 101
    27. 27. Audience Who? (Be specific) Why them?27 Knowledge mobilization 101
    28. 28. Audience reach How do you reach them? (barriers, existing relationships) Short & long term • Leverage what you already have • Describe use of time, money, people resources. Source: http://affirmyourlife.blogspot.com/28 Knowledge mobilization 101
    29. 29. Evaluation Evaluate impact (past & going forward) Don’t wait till the end to evaluate29 Knowledge mobilization 101
    30. 30. Evaluation Evaluate impact (past & going forward) Don’t wait till the end to evaluate Source: Barwick, M (2008), Hospital for Sick Children, Toronto30 Knowledge mobilization 101
    31. 31. Agenda Skills Clear language Google profiles31 Knowledge mobilization 101
    32. 32. What is Clear Language and Design? • Uses words that your audience knows • Gives readers information they need • Combines what you write with how you write • Uses design to help reader understand content • Repurposes your content for a different audience32 Knowledge mobilization 101
    33. 33. Clear language BEFORE “Understanding the Economic Integration of Immigrants: A Wage Decomposition of the Earnings Disparities Between Native-Born Canadians and Immigrants of Recent Cohorts” AFTER: “Language use affects how much an immigrant earns”33 Knowledge mobilization 101
    34. 34. Source: onlinelibrary.wiley.com/doi/10.1002/14651858.CD007825.pub6/pdf34 Knowledge mobilization 101
    35. 35. Abstract Source: onlinelibrary.wiley.com/doi/10.1002/14651858.CD007825.pub6/pdf35 Knowledge mobilization 101
    36. 36. More than an abstract36 Knowledge mobilization 101
    37. 37. More than an abstract37 Knowledge mobilization 101
    38. 38. Clear language summaries Source: researchimpact.ca Source: www.csahs.uoguelph.ca/pps/clear_research38 Knowledge mobilization 101
    39. 39. Section titles • What is this research about? • What did the researchers do? • What you need to know? • What did the researchers find? • How can you use this research? • About the researcher39 Knowledge mobilization 101
    40. 40. Google scholar profile40 Knowledge mobilization 101
    41. 41. 2012 Nobel: Roth of Harvard Bus. School & Shapley, UCLA. Market design & economic engineering. • Roth: blog, website & CV, Google Scholar profile, consultancy services , institutional promotion, interviews. 24 paper downloads. • Shapley: retired, last website update in 1997. 10 paper downloads Source: http://blogs.lse.ac.uk/impactofsocialsciences/ 2012/10/18/mann-using-google-impact-nobel/41 Knowledge mobilization 101
    42. 42. Google Scholar Profile create a public Scholar profile Google analyzes your articles (as identified in your Scholar profile), scan the entire web looking for new articles relevant to your research, and then show you the most relevant articles when you visit Scholar.42 Knowledge mobilization 101
    43. 43. Follow Up Evaluation (using fluidsurveys.com): http://bit.ly/T3ki4k Next offering: http://laurierknowledgemobilization101.eventbrite.ca/ Contact: Email: sreibling@wlu.ca Twitter:@MobilizeShawna43 Knowledge mobilization 101
    44. 44. How would you mobilize your work? People Research44 Knowledge mobilization 101
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