Creating an Online
Conference Presence
Shawna Reibling
Knowledge mobilization officer, ORS
@LaurierResearch
November 7, 20...
Agenda
1. Why create an online presence for
conference?
2. Link with your online identity
3. Checklist of Tools
4. Spread ...
Why create an online presence?
• You received a grant to hold a
conference
• Your funder expects it
• Build audience for y...
Questions to consider
• What kind of conference am I having –
is a call for papers necessary?
• Who am I trying to reach?
...
Questions to consider 2
•
•
•
•
•

How much “lead time” do I have?
How much time can I spend online?
What resources do I h...
Link with your online identity
• Sponsor organizations
• Profiles of organizing committee
• Etc.
Web Identity at Laurier
•
•
•
•

www.wlu.ca/faculty/name
Ask ITS
i.e. wlu.ca/education/kmoreno
Wlu.ca/childlab
Slide via msteeleworthy@wlu.ca
Create online publication
identity: Google Scholar
• Step 1. go to www.google.com/profiles
• Step 2. Follow these instruct...
Checklist of Tools
1. Gmail account
2. Facebook
3. Twitter
4. Hootsuite
5. Wordpress.com
6. Domain name
7. Eventbrite.com
...
Checklist of Tools
Domain name
Gmail
account

Wordpress.com
Hootsuite
Twitter
Google Analytics

Facebook
Eventbrite

Wordp...
Track Accounts!
Gmail Account
Choose something short and easy
It will be shared (it’s not yours)
Record the birthday and gender in your sp...
Facebook
Create a page or a group
* Need to link it to a person’s account as admin
Have multiple admins
Twitter
Choose something short and easy
It will be shared (it’s not yours)
Record the birthday and gender in your spreadsh...
Hootsuite
Use this tool to:
-Post conference updates to Facebook, Twitter, etc.
-Moderate tweets during conference
-Pre-cr...
Wordpress.com
• .com hosts your site as www.name.wordpress.com
• Display Twitter (hashtag or account), Facebook
• Updates,...
Wordpress.com
• Additional Costs:
Domain name
• Choose something short and easy
• .com is available through wordpress
• .ca is available through other provi...
Eventbrite.com
• One time event or repeating?
• Create organizational profile
• When choosing a link, choose
something sho...
Eventbrite.com
Google Analytics
• Can’t be used with wordpress.com
• Can be used with wordpress.org or other web
platforms
• Not availabl...
Spread the word
• Will you ‘live tweet’?
• Will you have a ‘Twitter wall’?
• Hashtag at the conference
Engage in Social Media

Listen before
starting a
conversation
Contact me

Web: wlu.ca/research/kmb
Email: sreibling@wlu.ca
Twitter:@LaurierResearch
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Creating an online presence for your conference 7 nov13

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"Creating an online presence for your conference" was delivered Nov. 7, 2013. Aimed at Wilfrid Laurier University faculty, graduate student assistants and the public, the purpose of this workshop is to help conference organizers to plan online presences for small conferences.

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  • Knowledge mobilization is defined as Moving research knowledge into active service
  • http://www.youtube.com/watch?v=MpIOClX1jPE
  • http://www.youtube.com/watch?v=MpIOClX1jPE
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  • http://www.youtube.com/watch?v=MpIOClX1jPE
  • http://www.youtube.com/watch?v=MpIOClX1jPE
  • http://www.youtube.com/watch?v=MpIOClX1jPE
  • http://www.youtube.com/watch?v=MpIOClX1jPE
  • http://www.youtube.com/watch?v=MpIOClX1jPE
  • http://www.youtube.com/watch?v=MpIOClX1jPE
  • http://www.youtube.com/watch?v=MpIOClX1jPE
  • http://www.youtube.com/watch?v=MpIOClX1jPE
  • http://www.youtube.com/watch?v=MpIOClX1jPE
  • http://www.youtube.com/watch?v=MpIOClX1jPE
  • http://www.youtube.com/watch?v=MpIOClX1jPE
  • http://www.youtube.com/watch?v=MpIOClX1jPE
  • http://www.youtube.com/watch?v=MpIOClX1jPE
  • Creating an online presence for your conference 7 nov13

    1. 1. Creating an Online Conference Presence Shawna Reibling Knowledge mobilization officer, ORS @LaurierResearch November 7, 2013
    2. 2. Agenda 1. Why create an online presence for conference? 2. Link with your online identity 3. Checklist of Tools 4. Spread the word
    3. 3. Why create an online presence? • You received a grant to hold a conference • Your funder expects it • Build audience for your work • Meets your grant requirements • Reach International audience
    4. 4. Questions to consider • What kind of conference am I having – is a call for papers necessary? • Who am I trying to reach? • Do I need a online presence?
    5. 5. Questions to consider 2 • • • • • How much “lead time” do I have? How much time can I spend online? What resources do I have? What is my existing online presence? Am I starting from scratch?
    6. 6. Link with your online identity • Sponsor organizations • Profiles of organizing committee • Etc.
    7. 7. Web Identity at Laurier • • • • www.wlu.ca/faculty/name Ask ITS i.e. wlu.ca/education/kmoreno Wlu.ca/childlab
    8. 8. Slide via msteeleworthy@wlu.ca
    9. 9. Create online publication identity: Google Scholar • Step 1. go to www.google.com/profiles • Step 2. Follow these instructions: www.wikihow.com/Create-a-Google-Profile
    10. 10. Checklist of Tools 1. Gmail account 2. Facebook 3. Twitter 4. Hootsuite 5. Wordpress.com 6. Domain name 7. Eventbrite.com 8. Google analytics
    11. 11. Checklist of Tools Domain name Gmail account Wordpress.com Hootsuite Twitter Google Analytics Facebook Eventbrite Wordpress.org Other SM Platforms
    12. 12. Track Accounts!
    13. 13. Gmail Account Choose something short and easy It will be shared (it’s not yours) Record the birthday and gender in your spreadsheet Can you use it for other things?
    14. 14. Facebook Create a page or a group * Need to link it to a person’s account as admin Have multiple admins
    15. 15. Twitter Choose something short and easy It will be shared (it’s not yours) Record the birthday and gender in your spreadsheet Can you use it for other things?
    16. 16. Hootsuite Use this tool to: -Post conference updates to Facebook, Twitter, etc. -Moderate tweets during conference -Pre-create timed tweets -Hashtags -Built in analytics
    17. 17. Wordpress.com • .com hosts your site as www.name.wordpress.com • Display Twitter (hashtag or account), Facebook • Updates, information sharing, Hashtag notification • Costs:
    18. 18. Wordpress.com • Additional Costs:
    19. 19. Domain name • Choose something short and easy • .com is available through wordpress • .ca is available through other providers, then reroute through wordpress (not through their domain package)
    20. 20. Eventbrite.com • One time event or repeating? • Create organizational profile • When choosing a link, choose something short and easy or just call it Link to Registration • For multiple (concurrent) sessions use multiple dates feature or notes • Payment: Paypal is easiest
    21. 21. Eventbrite.com
    22. 22. Google Analytics • Can’t be used with wordpress.com • Can be used with wordpress.org or other web platforms • Not available on WLU webpages
    23. 23. Spread the word • Will you ‘live tweet’? • Will you have a ‘Twitter wall’? • Hashtag at the conference
    24. 24. Engage in Social Media Listen before starting a conversation
    25. 25. Contact me Web: wlu.ca/research/kmb Email: sreibling@wlu.ca Twitter:@LaurierResearch

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