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Kmb 101 19oct12 Reibling


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This is the deck from the "Knowledge mobilization 101" seminar offered at Wilfrid Laurier University on October 19, 2012. It is tailored to a social science and humanities audience, as there were no physical science researchers in the audience.
To find out more about this workshop, visit,

Published in: Education
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Kmb 101 19oct12 Reibling

  1. 1. Knowledgemobilization 101Shawna Reibling, Knowledge Mobilization OfficerEmail: Twitter: @MobilizeShawna
  2. 2. Agenda Definitions What is knowledge mobilization Why it matters to you Laurier knowledge mobilization Examples Cultural Theory Communication Geography Music Skills Clear language summaries Google profiles (if time)2 Knowledge mobilization 101
  3. 3. Agenda Definitions What is knowledge mobilization Why it matters to you Laurier knowledge mobilization3 Knowledge mobilization 101
  4. 4. What is “kmb”? KM or KMb (SSHRC) Knowledge translation (CIHR), Knowledge exchange (CHSRF) Knowledge transfer partnerships (UK) Knowledge dissemination (MSFHR) „Tech transfer‟(S.T.E.M. disciplines) Extension (agriculture)4 Knowledge mobilization 101
  5. 5. Types of “kmb” “End of Grant” KMb: (curiosity-driven research): The researcher develops and implements a plan for making knowledge users aware of the knowledge generated. “Integrated” KMb (problem-based research): The researcher engages potential knowledge users as partners in the research process. Requires a colaborative or participatory approach to research that is action oriented and is solutions and impact focused.5 Knowledge mobilization 101
  6. 6. What is “kmb”? “…knowledge mobilization…[is] a circulation of multiple meanings and responsibilities, in multiple directions - not just for diverse users, but also for the knowledge producers.” Fenwick, T. (2008). Considering ‘Knowledge Mobilization’ in Educational Research: What knowledge, what mobilizes, what responsibilities? Educational Insights, 12(2). Knowledge mobilization 101
  7. 7. What is “kmb”? The process of “moving knowledge into active service for the broadest possible common good” People Research7 Knowledge mobilization 101
  8. 8. Where did kmb come from? • Community based research (CBR) • Community engaged scholarship (CES) • Action research/Practioner research • University commercialization • Relationship building • little “c” communications and Big “C” communications • Return on investment (ROI) for tax dollars8 Knowledge mobilization 101
  9. 9. It is a contested area Knowledge mobilization 101
  10. 10. Why kmb matters • $$$ • Shared desire to solve problems • Publish research results more widely • Promotion/demonstrating its value • Strengthening scholarship • Establishing relationships before grant opportunities • Innovation10 Knowledge mobilization 101
  11. 11. Why kmb matters People Research Values: relationships, processes, open access, mutual benefit, full-cycle involvement11 Knowledge mobilization 101
  12. 12. KMb products • Face-to-Face Meetings • Dinner • Reports • Presentation • Focus groups • Panel presentation • Toolkits • Opinion piece • Models • Interview (tv, radio, written) • Procedures • One pager • Website content • Clear language summary • Online tool • Journal publication, book, chapter • Policy brief • Open access publication • Meeting • Conference presentation, keynote • Video • Professional organization publication • Audio lecture • Textbook • Community work • Testifying as an expert • Advisory committee • Lay presentation • Networking event • Webinar • Tweets, blog • Etc.12 Knowledge mobilization 101
  13. 13. Open Access Open access (OA) is the practice of providing unrestricted access via the Internet to peer-reviewed scholarly journal articles. • Green: authors publish in any journal and then self-archive a version of the article for free public use in their institutional repository. • Gold: authors publish in an open access journal that provides immediate OA to all of its articles on the publishers website. • Hybrid: provide Gold OA only for those individual articles for which their authors (or their authors institution or funder) pay an OA publishing fee13 Knowledge mobilization 101
  14. 14. Open Access Tri-Council Resources: Tools for faculty: • Tri-Council Guiding • Using the SPARC Canadian Author Principles Addendum to secure your author • Research Data Archiving rights. Policy • Greater Reach for Your Research : • SSHRC: Open Access Expanding Readership through • CIHR: Access to Digital Repositories Research Outputs • What is a journal’s copyright policy? Here or here14 Knowledge mobilization 101
  15. 15. Laurier services • Dissemination of faculty research to the broader public, through materials, events and social media • Brokering research partnerships between community members and university researchers • Assisting faculty with knowledge mobilization strategies for grants and research programs • Clear language assistance • Faculty consulting • Social media and other capacity building • More….15 Knowledge mobilization 101
  16. 16. Laurier services Next offering: Contact: Email: Twitter:@MobilizeShawna16 Knowledge mobilization 101
  17. 17. Research Facilitators Barry Ries, Social Sciences and Humanities Ph:519.884.0710 x3479 Charity Parr-Vasquez, Natural Sciences Ph:519.884.1970 x4662 Susan Dimitry, Laurier Brantford Ph:519.884.0710 x5564 E:sdimitry@wlu.ca17 Knowledge mobilization 101
  18. 18. Agenda Examples Cultural Theory Communication Geography Music18 Knowledge mobilization 101
  19. 19. Cultural Analysis & Social Theory: Ironstone • Evolving content, but project listing is static • Ability to post links for students • Blend of images and text • An online CV, with navigable text • YouTube channel to be launched soon19 Knowledge mobilization 101
  20. 20. Research communication, media and culture: Pimlott • Blog post, about "authoritarian language", was picked up by 404 System Error website, a blog run by some social activists (including a well-known Canadian activist, Min Reyes) • my response about the action of page Brigitte de Pape (the "Stop Harper" sign in June 2011), got the most hits in one day because it was a reflection (drawing upon my experience and expertise about democracy and political communication via protest actions, such as de Papes). I had 131 hits, normally the site averages 5-15 hits/day.20 Knowledge mobilization 101
  21. 21. Geography: Robert McLeman21 Knowledge mobilization 101
  22. 22. Geography: Robert McLeman22 Knowledge mobilization 101
  23. 23. Geography: Robert McLeman23 Knowledge mobilization 101
  24. 24. Music: Guy Few • Highlight information important to the viewer • Easy to find • Information in one place for ease of updating • Concert listing coming soon24 Knowledge mobilization 101
  25. 25. How to plan kmb Research outcome What is your research outcome(s)? Audience Who? Why them? How do you reach them? (barriers, existing relationships) Short & long term ways to reach them. Evaluation Evaluate impact (past & going forward) Adapted from www.stickyideas.org25 Knowledge mobilization 101
  26. 26. Research outcome What is your research outcome(s)?26 Knowledge mobilization 101
  27. 27. Audience Who? (Be specific) Why them?27 Knowledge mobilization 101
  28. 28. Audience reach How do you reach them? (barriers, existing relationships) Short & long term • Leverage what you already have • Describe use of time, money, people resources. Source: Knowledge mobilization 101
  29. 29. Evaluation Evaluate impact (past & going forward) Don’t wait till the end to evaluate29 Knowledge mobilization 101
  30. 30. Evaluation Evaluate impact (past & going forward) Don’t wait till the end to evaluate Source: Barwick, M (2008), Hospital for Sick Children, Toronto30 Knowledge mobilization 101
  31. 31. Agenda Skills Clear language Google profiles31 Knowledge mobilization 101
  32. 32. What is Clear Language and Design? • Uses words that your audience knows • Gives readers information they need • Combines what you write with how you write • Uses design to help reader understand content • Repurposes your content for a different audience32 Knowledge mobilization 101
  33. 33. Clear language BEFORE “Understanding the Economic Integration of Immigrants: A Wage Decomposition of the Earnings Disparities Between Native-Born Canadians and Immigrants of Recent Cohorts” AFTER: “Language use affects how much an immigrant earns”33 Knowledge mobilization 101
  34. 34. Source: Knowledge mobilization 101
  35. 35. Abstract Source: Knowledge mobilization 101
  36. 36. More than an abstract36 Knowledge mobilization 101
  37. 37. More than an abstract37 Knowledge mobilization 101
  38. 38. Clear language summaries Source: Source: Knowledge mobilization 101
  39. 39. Section titles • What is this research about? • What did the researchers do? • What you need to know? • What did the researchers find? • How can you use this research? • About the researcher39 Knowledge mobilization 101
  40. 40. Google scholar profile40 Knowledge mobilization 101
  41. 41. 2012 Nobel: Roth of Harvard Bus. School & Shapley, UCLA. Market design & economic engineering. • Roth: blog, website & CV, Google Scholar profile, consultancy services , institutional promotion, interviews. 24 paper downloads. • Shapley: retired, last website update in 1997. 10 paper downloads Source: 2012/10/18/mann-using-google-impact-nobel/41 Knowledge mobilization 101
  42. 42. Google Scholar Profile create a public Scholar profile Google analyzes your articles (as identified in your Scholar profile), scan the entire web looking for new articles relevant to your research, and then show you the most relevant articles when you visit Scholar.42 Knowledge mobilization 101
  43. 43. Follow Up Evaluation (using Next offering: Contact: Email: Twitter:@MobilizeShawna43 Knowledge mobilization 101
  44. 44. How would you mobilize your work? People Research44 Knowledge mobilization 101