What you need to unlearn, learn and relearn

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Based on my book Write Like You Talk Only Better, I talked to students about unlearning academic style writing, learning to shorten and avoid spinach in their teeth and relearn the magic of storytelling.

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What you need to unlearn, learn and relearn

  1. 1. What you need to unlearn, learn and relearnPresentation byBarb Sawyers toCentennial CollegeMarch 2012
  2. 2. What youneed tounlearnformal,objectivestyle
  3. 3. Go back to your first and favourite way to communicate
  4. 4. What works in conversation?
  5. 5. Meet Patricia Davies,Report on Business
  6. 6. What gets Patricia up in the morning?
  7. 7. What keeps her up at night?
  8. 8. What is the personality of theorganization you are writing for?
  9. 9. Pretend you are RIMWhat’s your personality?
  10. 10. Rewrite this news release from Ms RIM or Rim Dude to PatriciaYoritex Inc., developer of the first medical diagnosticsaccessories for BlackBerry® smartphones, todayannounced the successful conclusion of its MedicalNetwork HUB® prototype testing. Having successfullycompleted comprehensive hardware and softwaretesting, Yoritex Inc. will commence manufacture of apilot batch of Medical Network HUB® in October thataccelerates development of its medical plug-in units line.
  11. 11. Talk the release to Patricia. How did it change?
  12. 12. Meet Sid Patel,hospital administrator
  13. 13. What gets him going in the morning?
  14. 14. What keeps him awake at night?
  15. 15. Rewrite this from Ms RIM or Rim Dude to SidYoritex Inc., developer of the first medical diagnosticsaccessories for BlackBerry® smartphones, todayannounced the successful conclusion of its MedicalNetwork HUB® prototype testing. Having successfullycompleted comprehensive hardware and softwaretesting, Yoritex Inc. will commence manufacture of apilot batch of Medical Network HUB® in October thataccelerates development of its medical plug-in units line.
  16. 16. Talk your rewrite to Sid. How did it change?
  17. 17. Connect with one Connect with 1 Attract many
  18. 18. What youneed tolearnwriteshorter
  19. 19. Why shorter?
  20. 20. How?
  21. 21. What youneed tolearnavoid twocommon flubs
  22. 22. 1. Confusepossessivepronouns withcontractions It’s Its Its’
  23. 23. accept except2. Other affect effectsound-alikes alternate alternative boarder border cite site sight complement compliment chord cord cored council counsel coarse course discreet discrete
  24. 24. More inyourhandoutsand in mybook
  25. 25. What youneed torelearnHow to tellstories
  26. 26. What made this story so compelling?
  27. 27. Why are these shows so popular?
  28. 28. How do you tell stories to friends?
  29. 29. SoWrite like you talk only better
  30. 30. Read my book Free downloadlink on your handouts

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