This is the OAP slides for eTourismBook - An Integrated Tourism Learning and Delivery System for the Stanford Entrepreneurship class at Venture Lab

1. An Integrated Tourism Learning
& Delivery System

2. * We at eTourismBook facilitate the Tourists and
the Local Tourism Service Providers to offer a
memorable and Authentic Holiday experience
through seamless integration.
* We cater to the tourists in the entire tourism
lifecycle – from PLANNING to VALUE ADDING
their choices, to allowing them to SHARE THEIR
EXPERIENCES. In the whole process we try to
create deeper engagements through learning
and through knowledge sharing.
* We Leverage Web 3.0 by combining content
with context based personalized search

3. * Most Tourism sites are fragmented and cover only
certain aspects of the destination being
covered.For e.g. it may cover the main tourist
attractions, some key aspects of history and
geography of the location; but fail to address the
suggestions on what to eat, where to stay and the
experiences that they can create for themselves.
* The Tour Booking systems on the other hand try to
provide very scanty information about the
destination barring the information required for
tour booking with very little freedom to the
customer to choose his own Itinerary.
* Moreover, the information on both literature and
tour booking systems are on different formats and
sites, so exchange of information is not possible
and the user has to hop between two different
sites/places.

4. *In either cases, they tend to focus on either the
tourist or aid the tourism service providers (tour
operators/aggregators).
*While information may be available from
different places, it may also not always be
available in digital format and important local
content may be absent, which necessitates that
digital products are created to provide a
satisfying user experience with very strong local
and updated data.

5. *An Integrated platform for learning about tourism
through ebooks, experts, engagements through
technology enhanced mechanisms for both
service providers and tourists to appreciate and
truly experience a tourism destination.
* Facilitatesboth selling and buying tourism
products seamless and filled with Fun and Joy.

6. For Tourist
* Help create a personalized itinerary.
* Help achieve the best experience from clutter of
information brochures of Tourist Destinations!
* We offer an end to service delivery for the customised
tours which can be personalised and help to integrate
the learning aspect with the same.
For Tourism Service Provider
* If you a Tourism freak, a Destination Marketer, a
Tourist Guide, a Language Expert, a Culinary Expert or
any other local service provider but do not have a say in
the tour packages being offered, we promote your
services by connecting globally through our technology
and the tourist databases
*

7. * Nearly 260 million jobs worldwide are supported by
Travel & Tourism – either directly in the industry or
in related sectors.
* For every tourist we have at least 30 people in the
tourism value chain. Only 4-5 of them are tapped
rest cannot contribute as they are isolated and
cannot reach out to offer their service. We facilitate
these service providers to be able to sell their
wares.
* The site would allow information in Text, books,
Video and audio format with guiding maps to help
direct the traveller and support the same for the
execution of the transaction. It would also allow the
local TSP to list and update their offerings to the
discerning tourist including the last minute deals and
generate revenues on bookings.

8. 1.Travel & Tourism is one of the world’s leading industries,
or economic sectors representing a major source of GDP
and employment. The World Travel & Tourism Council
(WTTC) expects it to contribute almost US$7 trillion to the
global economy.
2.The global online travel segment is valued at nearly
US$313 billion in 2012 according to PhoCusWright.
3.We plan to position ourselves ahead of the major players
in the market like Expedia and Orbitz with personalized
service.
4.Revenue of some travel ecommerce portals in 2011-
* Expedia - $3.45 billion
* Orbitz - $766.8 million
* Priceline - $991 million

9. * Travelers are unable to find all information needed
to take informed decision on their choice of
destinations at one place.
* Tourism service providers do not have enough
material to recommend a particular destination to
the discerning traveler.
* Integrated approach to learning and Delivery of value
added content on Tourism can be facilitated by the
new advancements in technologies (web, mobile,
tablets, cloud, augumented reality, etc), Web 3.0 and
mashup technologies.

10. Dolly Bhasin
The Team Leader
Rajesh Nair
The Dream Weaver
Apurve Gupta
The Web Chutney Maker
Akanksha Angurala
The eHostess
Sreenath Chinta
The eSolutions
Architect

11. Shallabh Mittal
The eBooker
Fakher Oueslatil
The eConnector
Ravi Y
The BizDeveloper
May Nyein
The Cultural Ambassadres
Elisa Effendy
The eCook

12. The following experiments had been initiated for the OAP:
*Face to Face meetings with Tourism value chain members
*Online questionnaire for assessment link text
*Find out student teams working on similar ideas (in
tourism, India, Culture/heritage) and cross verify the value
prepositions to seek alliance
*Check for similar initiatives, already available
*Check for eBooks, eLiterature, ezines, etc. on
travel/tourism
*Brainstorm for New Name for the project which is catchy
and conveys the theme

13. * We named the project eTourismBook
* The team met around 22 value chain members, who are currently in
some aspect of the tourism business Face to Face or on an online chat/
phone and every one showed positive inclination for the project and
felt that the project needs to be pursued and they gave their
suggestions how they can participate in the project.
* There are about 60 responses so far and the major findings are:
i) Hypothesis 1 is validated, Most Respondents do not use tourism
service providers and want to self plan or some take the Travel agent
route; this is because they find that the tourism service providers are
unable to add value to their online purchases
ii) Hypothesis 2 is also validated.
iii) Hypothesis 3 is aptly validated as majority respondents use
technology for tourism planning, research and post tour experience
sharing.

14. * We found few teams working on tourism ideas contacted and cross
participated in their hypothesis testing. Two most relevant were:
Los Empresarios
GoGetters
others were in Hospitality and Restaurant related ventures.
* We found two very similar products to our idea (though there are
many differences)
a. http://www.yellowleg.com - The independent travel store
b. Schemer -http://youtu.be/evV9e8Ldq6o
* Also found some interesting ebook/books on the subject
The Savvy Operator - A Social Media Strategy for Tour & Activity
Operators many eBooks are available on Amazon.com in ePub Format.
Magazines like Conde Nast are available in digital format and so is an
augumented reality showcase at National Geographic

15. * Based on the OAP we feel that the opportunity exists
for this project
* Considering that the market size is very large and the
Tours market has the highest value add – we should
be able to tap a reasonable market share
* $ Value of MARKET: However, until we have a
prototype, people are unable to comprehend as to
what they will pay for the service and hence we need
to develop the same and then go back to assess the
exact $ value of the market
* CHALLENGES: There are risks in being able to offer
integrated services from independent service
providers and yet maintain quality.