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E tourismbook Version 6.2


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This is the final presentation for the Demo Deck for the team - eTourismbook - An integrated Tourism Learning and Delivery Platform

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E tourismbook Version 6.2

  1. 1. Sixth Outline Level  Seventh Outline Level  Eighth Outline LevelNinth Outline LevelClick to edit Master text styles eTourismBook An Integrated Tourism Platform  Research  Plan  Engage  Share
  2. 2. Agenda Final Presentation 1 To introduce the Product 2 Need Analysis✓ 3 Product Highlights 4 Team 5 Business Model 6 Risks 7 Funding
  3. 3. What is the Problem Being addressed? Hassled Tourist • Information on all aspects of the tourism life cycle not available at one place • Travelers are moving away from mass tourism to independent travel and demand authentic and memorable experiences. No support designed for them. • Internet makes the task of Destination research easier but the related information is not easily available and accessible.The Tourist Cycle
  4. 4. What is the Problem Being addressed? Tourism Service Providers – Losing Importance  The fragmentation of the tourism value chain  Tourism Small & Medium Enterprises are not able to promote their services to the tourists.  Concept of Value add has new definition but the tourism ecosystem has not fully woken to it  The role and value of Tour Operators has nearly vanished but there is no substitute for their BUNDLING TASK in new paradigmThe Tourism Value Chain
  5. 5. What Needs to be Done?To improve tourism ecosystem Integrated approach An integrated approach which looks at the SOLUTION 1 tourism sector as a whole; taking all the elements of its chain of value into consideration. Knowledge-driven System There should be knowledge-driven improvement 2 of the productivity of businesses and destinations. Network Effect The constituent elements must influence productivity either directly or indirectly; they must move to a common platform 3 where they can interrelate around a system of networks. An Integrated Tourism Integrated approach Platform 4 Knowledge and its transfer must be the motor of the network, which self-organises and self-develops on the basis of the contributions of its members.
  6. 6. The Product We plan to develop an integrated platform for tourism learning and delivery – eTourismbook E denotes the electronic nature of the information and knowledgebase Tourism – denotes the authentic tourism offering, in terms of pre tour, at the attraction and post tour for tourism destinations Book – denotes the Booking aspect of the Tourism and related products and services and also the learning aspect An Integrated Tourism Platform  Research  Plan  Engage  Share
  7. 7. The Team An Integrated Tourism Platform  Research  Plan  Engage  Share The project and product is the outcome of the personal frustration of the team leader of the project to find solution to booking authentic tourism experiences during her avid travel to many countries and cities in India. Dolly Bhasin formed a company 3 yrs back to address this issue and offer a unique preposition by making the shortcoming as an opportunity. Despite having an established consulting practice and 25 years of experience in ICT; she took a sabbatical and did a Masters in Tourism and Travel from Univ. of Nottingham under a scholarship programme under two scholarships – Mastercard and UoN. Her main objective to join this programme was to try and develop a solution framework for the Tourism Challenge through an entrepreneurial approach. The team was handpicked with diverse capabilities. The current team composition is as follows:  Dolly Bhasin – The Gang Leader – A Serial Entrepreneur  Sreenath Chinta – The solution architect – A Tech hand working in USA  Rajesh Nair – The Biz Developer- A consultant with a consulting firm  Apurve Gupta – Developer – Engineering Student  Fakher Oueslati– Developer – Engineering Student  Akanksha Angurala– Content Gathering – Engineering Student
  8. 8. Sixth Outline Level  Seventh Outline Level Product Block Diagram  Eighth Outline LevelNinth Outline LevelClick to edit Master text styles
  9. 9. Basic Concept Facilitate the TouristsResearch Plan Engage 1 The Research for the tourist is aided by 2 The travel tools in form of Trip 3 - Higher Level of content aggregation. Multiple content planner to itinerary builder and Engagement sources are used to fetch and present the maps, guides will be made - Participatory Tourism relevant data which is of value to the available. - Learning Local Culture traveller. - Engaging in Benefit to Also would be digital products Locals Tourism Service Providers will provide like Apps and downloadable (Volunteertourism) the content in the form of usable and guides, maps, etc. - Local Experts transactionable content (easily engagement monitisable) and will be facilitated by tools within the platform for creating, uploading and distributing the same. Share FACEBOOK Twitter BLOGS
  10. 10. Sixth Outline Level  Seventh Outline Level PLAN  Eighth Outline LevelMobile Plan Workflow on Ninth Outline LevelClick to edit Master text stylesSelect Tour Type Get Maps Get Expert Advice Your Customized and Destination and Directions & Destination Guide Tour Itinerary Your footnote
  11. 11. Sales an Marketing Strategy PRODUCTSTARGET Luxury TARGETCUSTOMER Activity CUSTOMER Culture Individual Traveller Special Interest Groups Pilgrimage MedicalHigh Networth Highly acclaimedIndividuals IndividualsHigh Performance Members OfEntrepreneurs High Performance TeamsRetired andEmpty Nesters Women & Gap StudentsDINKs DINKsIndividuals with>5L p.a. Disposable Active Facebook income members with >500 friendsTARGET TARGET Total Available Market (TAM): 750 Billion DollarsMARKET MARKET Served Available Market (SAM): 104 Billion Dollars Target Potential Market in Ph 1: 5 Billion Dollars
  12. 12. Content Strategy For eTourismbookMobile AppsVideo Emails Consolidate and Distribute content through ValueWeb Blogs added Publishing at Web site as well as Social Media And Mobile Networks
  13. 13. Risks 1. TECHNICAL 2. FINANCIAL- Semantic Web  Limited Revenue steams- Ecommerce in Web 3.0 in begining- Content Aggregation 1. TECHNICAL  2. FINANCIAL Huge R & D costs- Mobile Web Cloud  Huge Development Costs- API framework  Huge Deployment Costs- XML Integration3. PEOPLE 4. MARKET Getting the right talent  Market Acceptance Retaining the right  Market adoption talent  Managing cohesion with Diverse skills needed too many stakeholders Critical mass for 3. PEOPLE 4. MARKET  High Salary burn sustenance
  14. 14. Mitigating RisksThe Technical Challenges are being met by aligning The Financial Challenges are being met by with Tech leaders in some domains aligning with leaders in tourism domains  Google for Search and Maps, etc. (Discussed and - Fairfest Media (Discussed ) agreed) - STIC Travels (Partnership signed)  IBM for Cloud (Partnership signed) - Tie up with Contract based SW development with  Knowledge Frameworks being explored (see next slide) PERSISTENT in lieu of Equity dilution (Discussed)  SEMANTIC Web (participating in W3C forums) - Tie up with a Leading Individual Traveller (over 40 countries) as an independent Director on board  Partnering with Lead Academic Institutes (Discussed)  Aligning with emerging trends (see next 3 slides) - Tie up with group Leaders of Tour leaders in concerned target markets (to be discussed) KEY USP OF THE SOLUTION Platform approach to connect TSMEs to Target Markets Use Network effects to create value added services The main Promoter has proven experience and knowledge on delivering award winning Tourism & SME solutions
  16. 16. MOBILE CLOUD COMPUTING • 60% of the population of the world in developing countries do not have access to web • Mobile penetration inMOBILE CLOUD Developing world in better COMPUTING • Most information is in text (English) format while users are not all English speaking or literate. SOLUTION: Mobile (Web) Cloud Computing
  17. 17. Results of Prototype Work for eTourismBook For Month of July 2012 Tie-ups ANDROID PLANNING APP Google WP Blog Facebook 62 Page Likes 141 Page Views 2000+ 30 People talking 15 Page Likes Indexed 12 Subscribers Pages6 Tie-upsdiscussed 9,140 Web site support Community results1 Signed 15 pages created at 498 Members 94,628 Page Views 206,468 hits SLIDESHARE VIEWS - 1200
  18. 18. Expected Improved Tourism Value chain  The key to creating value is co-produced offerings that mobilise customers, and the only true source of competitive advantage is the ability to conceive the entire value-creating system and make it work Source:
  19. 19. Funding The Project has many Research and New Model components, so very high R&D costs and experimentation is involved We would try to raise external funding quite early; as there is substantial fund requirements. We are also exploring to bring in Partners from the Tourism Industry who are specialists in the 5 target markets to generate high revenues, with lesser marketing efforts and Dollars. Suitable grants from Sustainable Tourism Development and UN bodies will also be explored Phase wise developent would need funding as follows.  Proof of Concept and Validation – Promoters & Funds from FFF - $1000  Minimal Viable Product – Angel funds or Partners - $10000  Core Product – Seed Fund - 5 Million Dollars  GoTo Market – Venture Capital
  20. 20. References• W3C Semantic Web and Tourism Case studies Dissertation on “Capacity Building for Indian Tourism using ICT Enabled Mechanisms” by Dolly Bhasin, University of Nottingham &