An Integrated Tourism Platform Research Plan Engage Share
• eTourismBook facilitates the Local Tourism Service Providers to offer a memorable and Authentic Holiday experience to the discerning travelers. It caters to the tourists in the entire tourism lifecycle – from PLANNING, BUDGETING to VALUE ADDING their CHOICES and allowing them to SHARE THEIR EXPERIENCES after executing their plan.• In the whole process eTourismbook tries to create deeper engagements via learning through active participation and knowledge sharing to enhance the tourism experience.• The state of the art technologies of ubiquitous computing (mobile, cloud, web convergence) are used to facilitate tourism information discovery, tourism information update and connecting the unconnected tourism ecosystem of service providers and users in a seamless manner.
What is the Problem Being addressed? Information on all aspects of the tourism life cycle not available at one place Travelers are moving away from mass tourism to independent travel and demand authentic and memorable experiences. Internet makes the task of Destination research easier but the related The Tourist Cycle information is not easily available and accessible.
What is the Problem Being addressed? – The fragmentation of the tourism value chain – Tourism Small & Medium Enterprises are not able to promote their services to the tourists. – Concept of Value add has new definition but the tourism ecosystem has not fully woken to it – The role and value of Tour Operators hasThe Tourism Value Chain nearly vanished but there is no substitute for their BUNDLING TASK
What is needed?• An integrated approach which looks at the tourism sector as a whole; taking all the elements of its chain of value into consideration.• There should be knowledge-driven improvement of the productivity of businesses and destinations.• The constituent elements must influence productivity either directly or indirectly; they must move to a common platform where they can interrelate around a system of networks (Network effect).• Knowledge and its transfer must be the motor of the network, which self-organises and self-develops on the basis of the contributions of its members.SOLUTION: eTourismbook – An Integrated Tourism Platform
The Product• We plan to develop an integrated platform for tourism learning and delivery – eTourismbook• E denotes the electronic nature of the information and knowledgebase• Tourism – denotes the authentic tourism offering, in terms of pre tour, at the attraction and post tour for tourism destinations• Book – denotes the Booking aspect of the Tourism and related products and services
The Team• The project and product is the outcome of the personal frustration of the team leader of the project to find solution to booking authentic tourism experiences during her avid travel to many countries and cities in India.• Dolly Bhasin formed a company 3 yrs back to address this issue and offer a unique preposition by making the shortcoming as an opportunity.• Despite having an established consulting practice and 25 years of experience in ICT; she took a sabbatical and did a Masters in Tourism and Travel from Univ. of Nottingham under a scholarship programme under two scholarships – Mastercard and UoN.• Her main objective to join this programme was to try and develop a solution framework for the Tourism Challenge through an entrepreneurial approach.
The Team• The broad criteria of the team selection was to get people from different disciplines, specially a combination of technical and biz side to get divergent point of views, the focus was also to bring some members with experience and others completely raw (students), but not all conditions were met. We had a relatively weak technical team and no Financial person.• The current team composition is as follows: Dolly Bhasin – The Gang Leader – A Serial Entrepreneur Sreenath Chinta – The solution architect – A Tech hand working in USA Rajesh Nair – The Biz Developer- A consultant with a consulting firm Apurve Gupta – Developer – Engineering Student Fakher Oueslati– Developer – Engineering Student Akanksha Angurala– Content Gathering – Engineering Student
MOBILE CLOUD COMPUTING • 60% of the population of the world in developing countries do not have access to web MOBILE CLOUD • Mobile penetration in COMPUTING Developing world in better • Most information is in text (English) format while users are not all English speaking or literate. SOLUTION: Mobile (Web) Cloud Computing
Addressing TECH Risks• The Technical Challenges are being met by aligning with Tech leaders in some domains – Google for Search and Maps, etc. (Discussed and agreed) – IBM for Cloud (Partnership signed) – Knowledge Frameworks being explored (see next slide) – SEMANTIC Web (participating in W3C forums)
Expected Improved Tourism Value chain The key to creating value is co-produced offerings that mobilise customers, and the only true source of competitive advantage is the ability to conceive the entire value-creating system and make it workSource: http://www.eduwilliam.com
Funding• The Project has many Research and New Model components, so very high R&D costs and experimentation is involved• We would try to raise venture funding quite early; as there is substantial fund requirements.• We are also exploring to bring in Partners from the Tourism Industry who are specialists in the 5 target markets which we have chosen to generate high revenues, with lesser marketing efforts and Dollars.• Suitable grants from Sustainable Tourism Development and UN bodies will also be explored• The project cannot be undertaken in absence of reasonable funding and may have to be shelved, if unable to raise necessary capital.
References• http://www.slideshare.net/HatemMahmoud/web-30-th• W3C Semantic Web and Tourism Case studies• Dissertation on “Capacity Building for Indian Tourism using ICT Enabled Mechanisms” by Dolly Bhasin, University of Nottingham