Cooperatives as partners in tourism development

1. COOPERATIVES:
Partners in Tourism
Development

5. Learning from Tourism Oriented
Towns:
Paving the ground, investing on tourism development:
“ Prepare the town before extensive marketing”
 1. Physical Preparation:( Access Infrastructures, Clean Comfort
Rooms, Tourist Assistance and Information Center, Signage,
Road maps, Improving Site Aesthetics, Adequate Personnel)
 2. Policy Preparation: (Tourism code/ordinances, information
mechanisms etc.)
 3. Community Preparation: (Organization of
community/tour guides, tourism orientation on
communities, local businesses and COOPERATIVES
investing/being involved in tourism related
businesses.)

6. Common Innovative Tourism
Strategies:
1. Land Banking/ Real property investment
for Tourism (e.g. Convention Centers,
Hotels/Properties at Calle Crisologo and
other tourism sites @ Vigan) – LGU control
2. Subsidized Artists and Cultural
Performers (Pampanga/Davao,
Bacolod/Vigan) -
3. “Added Value” Tourism Strategy

7. “Know your center (core site)
and expand from there…”
Vigan’s Calle Crisologo is the “heart” of their tourism.

8. When core tourism product/site is strong,
“added tourism value” will succeed.

9. Comparative Statistics on Arrivals for
2014 & 2015 (1st Quarter)
2014 =54,213
2015 = 65,794
(22% increase)
*2016==over 100,000
* Strawberry Farms:
48,394
(81% - 85%) (Same day Visits)

10. Why Cooperatives?----“It takes the
whole community to develop a
sustainable tourism practice”
Cooperatives pride itself as the
backbone of local economy.
Businesses which are owned not just
by sole proprietorship, but of
communities have improved the lives
of many people.

11. In most tourism oriented towns, the
primary organization of Cooperatives, have
partnered with the LGU and community
and built hotels, schools, a bath and
coffee center, a convention center, and
an industrial zone. Such feat can only be
achieved by tourism-oriented and visionary
community cooperatives.

12. COOPERATIVES are
our TOURISM
MULTIPLIERS!

14. NSCC,
Vigan City
* Hotels
* Convention
Center
* Bath House
*Plaza Centers
*Training Center
* Training and
Marketing
Center

15. The 1st Coop-Tourism cluster
convention is themed with the
reigning trend that tourism-related
businesses are the priority areas for
investments.

16. Why should cooperatives invest or
engage in tourism-related
businesses? (CHES )
Cooperatives have Linkages
Helps communities – no monopoly of
income, ownership of business, easy
marketing (people to people)
Exempted from Applicable Taxes (PCC 2008)
Serves the community – They have the
Community Development Fund . They are
agents of Public Service.

17. In the lectures and sharing, we finally understood
that there is only one formula to tourism progress:
“LOVE”.
“LOVE is the Formula for Sustainable Tourism”
· Leadership – LGU and Community
leadership/shared Leadership
· Open Business Environment – We need to align
support/ policy based on assessment and not
assumption.
· Vision – Do Not stop innovating. We do not stop
Cultivating new approaches.
· Enable and Empower People – Love for the
community and Pride for the Place Spirit.
(e.g.: “I am from the Strawberry Capital! I will protect
Strawberries and Strawberry farms”)

18. Summary of Learnings:
Requirements for Successful
Tourism Development: PPC
Why Cooperatives should
engage in Tourism Development:
CHES
Formula for Sustainable Tourism:
LOVE

19. Iyaman!
Salamat! Thank You!