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ForForRaising Pet AwarenessRaising Pet Awarenessand offering an Alternate Solution toand offering an Alternate Solution to...
Framing the ChallengeFraming the ChallengeOur team framed the challenge for this assignment as“How to Raise Pet Awarenessa...
What are Pets?What are Pets?A pet is an animal kept for a personscompany, as opposed to livestock, laboratoryanimals, work...
Most Common PetsMost Common PetsCATS DOGSAbout 78.2 million dogs and 86.4 million cats are owned as pets in USA(Source: AP...
Rodent PetsRodent PetsGerbilsHamstersChinchillasFancy RatsGuinea Pigs
Avian PetsAvian Pets• Canaries• Parakeets• Parrots
Reptile PetsReptile PetsTurtlesLizardsSnakes
Aquatic PetsAquatic PetsTropical Fish Frogs
Arthropod PetsArthropod PetsTarantulas Hermit Crabs
Pet Industry in USA in 2012 was $56 BillionPet Industry in USA in 2012 was $56 BillionPet Food $21.26 BillionSupplies/OTC ...
Breakup of Number of Pets in 2012 in USABreakup of Number of Pets in 2012 in USAFreshwater Fish 151.1Dog 78.2Cat 86.4Birds...
Dogs CatsSurgical Vet Visits $407 $425Routine Vet $248 $219Food $254 $220Kennel Boarding $274 $166Vitamins $95 $43Travel E...
Pet Overpopulation of Cats & Dogs in the USAPet Overpopulation of Cats & Dogs in the USA• Stray Cats ~70 million• A fertil...
Where is the Problem?Where is the Problem?• Pet Industry is a booming industry in USA, but thebenefit not going to pets• P...
Can we Not Do Better?Can we Not Do Better?• Apart from Dogs and cats, there are atleast 30+more types of harmless cute pet...
Problem FramedProblem Framed“How to Raise Pet Awarenessand offer an Alternate Solution toEnjoyment and AnimalCompanionship”
Solution - BrainstormingSolution - Brainstorming• A brainstorming exercise was undertaken tosearch for a solution• 100 + s...
Solution - BrainstormingSolution - Brainstorming• The 3 most expensive of them were–Pet Education made compulsory inschool...
Solution - BrainstormingSolution - Brainstorming• The 3 worst ideas of them were– Ban Pets– Spay or neuter all pets– Send ...
Solution - BrainstormingSolution - Brainstorming• The 3 good ideas of them were– Create a DIGITAL REPOSITORY of Petswhich ...
Reasons for Selection of Digital PetsReasons for Selection of Digital Pets• Digital Repository – is not engaging enough• C...
Solution – Digital PetsSolution – Digital Pets• A digital pet (also known as a virtualpet or artificial pet is a typeof ar...
Types of Digital PetsTypes of Digital Pets• Real animal based or Fantasy– Simulations of real animals – Petz Series– Fanta...
Digital Pets are DistinctDigital Pets are Distinct• Have no concrete physical form other than the hardware theyrun on. Int...
Common Features of Digital PetsCommon Features of Digital Pets• Communicating with Digital Pets– With advanced video-gamin...
Common Features of Digital PetsCommon Features of Digital Pets• Sense of Reality– To give a sense of reality to users, mos...
Common Features of Digital PetsCommon Features of Digital Pets• InteractivitySHORT TERMDirect interaction or action to rea...
Examples of Digital PetsExamples of Digital PetsTamagotchi• The Tamagotchi is a handheld digital pet, createdin Japan.• Ov...
Digital Pets around Insect themes -Digital Pets around Insect themes -• Pokémon is a brand owned by Nintendo theJapanese v...
Real Time Simulation Digital Pets - NinetendogsReal Time Simulation Digital Pets - Ninetendogs• Nintendogs is a real-time ...
Web Community of Digital Pets -• Neopets (originally NeoPets) is a virtual petwebsite.• Visitors can create accounts, own ...
Pet raising Simulation : Paws & Claws: Pet VetPet raising Simulation : Paws & Claws: Pet Vet• Paws and Claws: Pet Vet is a...
Fictional Digital Pets: Hello KittyFictional Digital Pets: Hello Kitty• Hello Kitty is a fictional character produced by t...
Digital Pets through Multi format Games• Angry Birds is the latest trending digital pet, launched asa video game created b...
• The latest extension of Digital Pets is Social Games• Zynga is a provider of social game services founded inJuly 2007 an...
• So next time you want to know more about Pets, justsearch for DIGITAL PETS, or adopt one online, you canbe rest assured ...
Credits and ReferencesCredits and References• Wikipedia at http://en.wikipedia.org/wiki/• Background Music: The Animal Cro...
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Adopt Digital Pets

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"Adopt Digital Pets for Raising Pet Awareness and offering an Alternate Solution to Enjoyment and Animal Companionship" is an assignment submitted by Dolly Bhasin as a Team assignment of "The eCreatives" Team for the "Crash Course on Creativity" by Tina Seelig, Stanford University at the Venture Lab. .

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Adopt Digital Pets

  1. 1. ForForRaising Pet AwarenessRaising Pet Awarenessand offering an Alternate Solution toand offering an Alternate Solution toEnjoyment and Animal CompanionshipEnjoyment and Animal CompanionshipSubmitted by Dolly Bhasin, Team – The eCreativesSubmitted by Dolly Bhasin, Team – The eCreativesFor Assignment 5 of “For Assignment 5 of “Crash Course on Creativity”Crash Course on Creativity”Venture Lab, Stanford UniversityVenture Lab, Stanford UniversityAdopt Digital PetsAdopt Digital Pets
  2. 2. Framing the ChallengeFraming the ChallengeOur team framed the challenge for this assignment as“How to Raise Pet Awarenessand offer an Alternate Solution toEnjoyment and Animal Companionship”This was accomplished by a series of self explanatory andcorroborative slides to frame the problem (slides 3-15)
  3. 3. What are Pets?What are Pets?A pet is an animal kept for a personscompany, as opposed to livestock, laboratoryanimals, working and sport animals whichare kept for economic reasons.- WikipediaIn 2012, 62% of U.S. households owned a pet- APPA National Pet Owners Survey
  4. 4. Most Common PetsMost Common PetsCATS DOGSAbout 78.2 million dogs and 86.4 million cats are owned as pets in USA(Source: APPA)
  5. 5. Rodent PetsRodent PetsGerbilsHamstersChinchillasFancy RatsGuinea Pigs
  6. 6. Avian PetsAvian Pets• Canaries• Parakeets• Parrots
  7. 7. Reptile PetsReptile PetsTurtlesLizardsSnakes
  8. 8. Aquatic PetsAquatic PetsTropical Fish Frogs
  9. 9. Arthropod PetsArthropod PetsTarantulas Hermit Crabs
  10. 10. Pet Industry in USA in 2012 was $56 BillionPet Industry in USA in 2012 was $56 BillionPet Food $21.26 BillionSupplies/OTC Medicine $13.21 BillionPet Vet Care $14.21 BillionLive Animal Purchases $2.31 BillionPet Services(grooming & boarding)$4.54 BillionSource: APPACan the country really afford this kind ofExpensive Pursuit in troubled times?
  11. 11. Breakup of Number of Pets in 2012 in USABreakup of Number of Pets in 2012 in USAFreshwater Fish 151.1Dog 78.2Cat 86.4Birds 16.2Equine 7.9Saltwater Fish 8.61Reptile 13.0Small Animal 16.0Source: APPA
  12. 12. Dogs CatsSurgical Vet Visits $407 $425Routine Vet $248 $219Food $254 $220Kennel Boarding $274 $166Vitamins $95 $43Travel Expenses $78 $48Groomer/Grooming Aids $73 $34Basic Annual Expenses for Dog and CatBasic Annual Expenses for Dog and Catowners in US Dollarsowners in US DollarsSource: APPA National Pet Owners Survey 2011-12
  13. 13. Pet Overpopulation of Cats & Dogs in the USAPet Overpopulation of Cats & Dogs in the USA• Stray Cats ~70 million• A fertile cat produces litters 1-2 times/yr withan average 4-6 kittens/litter.• The average number of litters a fertile dogproduces is one a year; the average numberof puppies is 4-6.• Owned cats and dogs generally live longer,healthier lives than strays.• Approximately 5 to 7 million companionanimals enter animal shelters every year, andapprox 3 to 4 million are euthanized (60percent of dogs and 70 percent of cats).Source: http://www.aspca.org/
  14. 14. Where is the Problem?Where is the Problem?• Pet Industry is a booming industry in USA, but thebenefit not going to pets• Pets are companions to 62% of the Population• Most demanded animals for pets are Dogs andCats which has resulted in their Overpopulation• Stray Cats and Dog numbers are alarming!• 60% of dogs and 70% of cats in Animal Sheltersare euthanized (Very sad state!)• Pets need to be trained, groomed and kept fit• Pet owners need education on pets• Pet adoption rate is low due to many myths• Pets need a lot of care and cost a lot of money
  15. 15. Can we Not Do Better?Can we Not Do Better?• Apart from Dogs and cats, there are atleast 30+more types of harmless cute pets, with over 500+species of them can we not adopt them?• If Dogs and Cats are to be adopted – can we nottake them from Animal Shelters?• Pets loose their natural habitat by domesticatingthem, is it really needed to Cage them and deprivethem of natural habitat• Awareness needs to be raised on pets for– Breeding and Hygiene of Pets– Harmful effects of the Pets to others(dog bite, poop, litter, etc)– Reducing the wasteful expenses on Pets– Vaccinations and antidotes for pet bites (zoonosis)– Pet Adoption– Pet Euthanasia• Do we really need live Pets to offer us the enjoymentand animal companionship? Can’t we seek analternative?
  16. 16. Problem FramedProblem Framed“How to Raise Pet Awarenessand offer an Alternate Solution toEnjoyment and AnimalCompanionship”
  17. 17. Solution - BrainstormingSolution - Brainstorming• A brainstorming exercise was undertaken tosearch for a solution• 100 + solutions were brainstormed (see Journaland part 1 of the assignment)• Three ideas were short-listed in each category of– Expensive Ideas, Worst Ideas and Goodideas, the result highlights are indicated in next 3slides• Amongst the three short-listed Good Ideas, thefinal selected solution was – Adopt Digital Pets.
  18. 18. Solution - BrainstormingSolution - Brainstorming• The 3 most expensive of them were–Pet Education made compulsory inschools– For All pet owners it should compulsoryto get a training, license and maintain petbook containing all details about the pet– All pets should be trained and groomedfor fitness, hygiene and presentation
  19. 19. Solution - BrainstormingSolution - Brainstorming• The 3 worst ideas of them were– Ban Pets– Spay or neuter all pets– Send all pets to Animal Shelters andvisit them periodically
  20. 20. Solution - BrainstormingSolution - Brainstorming• The 3 good ideas of them were– Create a DIGITAL REPOSITORY of Petswhich can be used for creatingawareness– Use COMPUTER GAMES to createawareness about PETS– Adopt DIGITAL PETS
  21. 21. Reasons for Selection of Digital PetsReasons for Selection of Digital Pets• Digital Repository – is not engaging enough• Computer Games – though engaging it is not persuasivenor does it create an emotional connect with owners• Digital Pets are not only engaging but also– Persuasive– Creates Emotional Connect– Creates Trust between owner and pet• Digital Pets offer mechanisms to educate pet ownersand others about pets• Digital Pets can be used as an alternative to real pets,thereby not depriving the pets of their natural habitat.• The next few slides support the above
  22. 22. Solution – Digital PetsSolution – Digital Pets• A digital pet (also known as a virtualpet or artificial pet is a typeof artificial human companion.• They are usually kept forcompanionship or enjoyment.• People may keep a digital pet in lieuof a real pet.
  23. 23. Types of Digital PetsTypes of Digital Pets• Real animal based or Fantasy– Simulations of real animals – Petz Series– Fantasy ones like the Tamagotchi• Web-based digital pets – Virtual pet sites– Neopets,– Sim Horse Games.– Simulation Games - Woolly Hooves• Software-based digital pets– Life simulation games - that focus on the care, raising,breeding or exhibition of simulated animals– Software toys - Pet-raising simulations that lack a victorycondition or challenge– Pet Therapy- incorporate live human intelligence through anInternet-based backend.
  24. 24. Digital Pets are DistinctDigital Pets are Distinct• Have no concrete physical form other than the hardware theyrun on. Interaction with virtual pets may or may not be goaloriented• User must keep it alive as long as possible and often help it togrow into higher forms• Keeping the pet alive and growing often requires feeding,grooming and playing with the pet• If the interaction is not goal oriented, the user can explore thecharacter of the pet and enjoy the feeling of building arelationship with it.No Loss of HabitatNo Euthanasia!Similar Bonding as live petsLearning about various aspects of Animals
  25. 25. Common Features of Digital PetsCommon Features of Digital Pets• Communicating with Digital Pets– With advanced video-gaming technology, most modern digital pets understandthe pet by interpreting their actions, body language, facial expressions, etc.– This helps to make a pets behavior seem natural, rather than calculated, andfosters a feeling of a relationship between user and digital pet.
  26. 26. Common Features of Digital PetsCommon Features of Digital Pets• Sense of Reality– To give a sense of reality to users, most digital pets have certainlevel of autonomy and unpredictability.– The user can interact with the pet and this process ofpersonalizing can make the pet more distinctive.– Personalizing increases the feeling of responsibility for the pet tothe user.For example, if a Tamagotchi isunattended for long enough, itwill "die"
  27. 27. Common Features of Digital PetsCommon Features of Digital Pets• InteractivitySHORT TERMDirect interaction or action to reaction from the pet.Example: "touch" a pet with mouse cursor and thepet will give a direct response to the "touching".LONG TERMAction that affect pets growth, behavior or life span.Example like training the pet may have good effecton pets health.
  28. 28. Examples of Digital PetsExamples of Digital PetsTamagotchi• The Tamagotchi is a handheld digital pet, createdin Japan.• Over 76 million Tamagotchis have been sold world-wide.• Most Tamagotchis are housed in a small egg-shapedcomputer with an interface usually consisting of threebuttons.• Upon activating the toy, an egg appears on the screen.After setting the Tamagotchi units clock, the egg willwiggle for several minutes, and then hatch into a smallpet.• The player can care for the pet as much or as little asthey choose, and the outcome depends on the playersactions.• Pets have Hunger meter, Happy meter, and Disciplinemeter to determine how healthy and well behaved thepet is.Source: Wikipedia
  29. 29. Digital Pets around Insect themes -Digital Pets around Insect themes -• Pokémon is a brand owned by Nintendo theJapanese video game company• The concept of the Pokémon universe, in both the videogames and the general fictional world of Pokémon, stemsfrom the hobby of insect collecting• Players of the games are designated as PokémonTrainers, and the two general goals for such Trainers are:– to complete the Poked by collecting all of the availablePokémon species found in the fictional region where thatgame takes place;– to train a team of powerful Pokémon from those they havecaught to compete against teams owned by other Trainers,and eventually become the strongest Trainer: the PokémonMaster.• These themes of collecting, training, and battling arepresent in almost every version of the Pokémon franchise,including the video games, the anime and manga series,and the Pokémon Trading Card GameSource: Wikipedia
  30. 30. Real Time Simulation Digital Pets - NinetendogsReal Time Simulation Digital Pets - Ninetendogs• Nintendogs is a real-time pet simulation videogame developed and published by Nintendo forthe Nintendo DShandheld video game console.• Nintendogs uses the DSs touchscreen and built-inmicrophone. The touch screen allows the player to pet adog, as well as to use various items that can be found orpurchased. These range from balls and frisbees, to toys, togrooming supplies to keep the dogs happy.• The microphone is used to call to the players dog byspeaking the name given to the dog in the beginning of thegame as well as to teach the dog commands such as "sit"or "roll over".• Players can bring their dogs on walks and to the park if theyso choose. They may interact with other players in multi-player by using the DSs wireless linkup. It also uses theDSs internal clock and calendar to allow the dog to growhungrier or dirtier based on the elapsed time.Source: Wikipedia
  31. 31. Web Community of Digital Pets -• Neopets (originally NeoPets) is a virtual petwebsite.• Visitors can create accounts, own virtual pets("Neopets"), and buy virtual items for themusing one of two virtual currencies, one ofwhich can be earned within the site and theother of which can purchased with real-worldmoney.• Neopets also operates a pay-to-play version, Neopets Premium and sellsNeopets merchandise.• The website was launched by Adam Powell andDonna Williams in late 1999. Two years later, aconsortium of investors led by Doug Dohringbought a controlling interest in the companyand in June 2005, Viacom bought Neopets, Inc.Source: Wikipedia
  32. 32. Pet raising Simulation : Paws & Claws: Pet VetPet raising Simulation : Paws & Claws: Pet Vet• Paws and Claws: Pet Vet is a pet-raisingsimulation video game in which players cannurse dogs, cats, horses, birds, guineapigs and rabbits back to health.• The game features 20 ailments. Players candesign their own clinic, choose which kennels tobuild and expand existing buildings to providefurther services to their patients.• Players assume the role of veterinarian runninga pet clinic and must heal sick pets back to fullhealth.• THQ is publishing Paws & Claws through theirbudget-oriented division ValuSoft.• Available in Video, Wii, Cellphones, PC formats
  33. 33. Fictional Digital Pets: Hello KittyFictional Digital Pets: Hello Kitty• Hello Kitty is a fictional character produced by theJapanese company Sanrio, first designed by YukoShimizu.• She is portrayed as a female white Japanese bobtailcat with a red bow. The characters first appearanceon an item, a vinyl coin purse, was introduced inJapan in 1974 and brought to the United States in1976.• The character is a staple of the Kawaii, a segmentof Japanese popular culture.• Originally aimed at the pre-adolescent femalemarket, the Hello Kitty product range has expandedand goes all the way from dolls, stickers, greetingcards, clothes, accessories, school supplies andstationary to purses, toasters, televisions, other homeappliances, massagers, and computer equipment.Source: Wikipedia
  34. 34. Digital Pets through Multi format Games• Angry Birds is the latest trending digital pet, launched asa video game created by Rovio Entertainment fromFinland.• Inspired primarily by a sketch of stylized wingless birds,the first game was first released for Apples iOS inDecember 2009.• 12 million+ copies of the game purchased from App Store• Now available for touchscreen-based smart phones -Android, Symbian and Windows Phones OS, video gameconsoles and PCs.• Angry Birds has been praised for its successful combo ofaddictive gameplay, comical style, and low price.• In the game, players use a slingshot to launch birds atpigs stationed on or within various structures, with theintent of destroying all the pigs on the playing field.• As players advance through the game, new types of birdsbecome available, some with special abilities that can beactivated by the player.Source: Wikipedia
  35. 35. • The latest extension of Digital Pets is Social Games• Zynga is a provider of social game services founded inJuly 2007 and headquartered in SanFrancisco, California• The company develops social games that work stand-alone on mobile phone platforms suchas Apple iOS and Android and on the Internet through itswebsite, Zynga.com, and social networking websitessuch as Facebook, Google+ and Tencent• Zynga launched what is considered its best-knowngame, FarmVille, on Facebook in June 2009 reaching 10million daily active users (DAU) within six weeks.• As of early January 2013, Zynga games had over 265million monthly active users and the Petsville was alsoone of them (now closed)New Trends – Digital PetsNew Trends – Digital Petsthrough Social gamesthrough Social gamesSource: Wikipedia
  36. 36. • So next time you want to know more about Pets, justsearch for DIGITAL PETS, or adopt one online, you canbe rest assured to find a digital pet that tells you all youneed about that pet in an interesting and engagingmanner.• If you want to adopt a pet, consider adopting a DIGITALPET, rest assured you will not have to face the painfulprocess of Animal Euthanasia once the pet gets old andyet have an animal companion for life!Adopt a Digital Pet Today!Adopt a Digital Pet Today!ConclusionsConclusions
  37. 37. Credits and ReferencesCredits and References• Wikipedia at http://en.wikipedia.org/wiki/• Background Music: The Animal Crossing Wild World athttp://www.youtube.com/watch?v=6GCHPD-v1rE• Paws and Claws: Pet Vethttp://asia.gamespot.com/paws-and-claws-pet-vet/platform/pc/• All Photos taken from internet for educationalpurposes with no commercial interest• Data sources have been identified in respectiveslides

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